The Creative Street Micro Entrepreneur Project

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The Creative Street Micro Entrepreneur Project: Mainstreaming at risk Adolescent Girls through Cinema, Play Art & Technology.

New Delhi, IndiaNew Delhi, India
Year Founded:
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Protsahan gives at risk children a voice they never believed they had through the power of cinema, playart and technology. Focus is on creative media based art education with skills development. Dignity through financial empowerment is final aim, breaking cycle of inter generational poverty & abuse.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

an at risk girl is financially empowered as a micro-entrepreneur through cinema, play art and technology?
About Project

Problem: What problem is this project trying to address?

The opportunity cost of getting an education is too high for a child from an extremely poor background. She needs more than just a govt school education. She needs a creative colorful empathy based education that has the power to give her a voice AND a vocational skill. 1st to foster joyful learning, 2nd to truly empower her dignity. One is not sustainable without the other to break the extreme cycle of inter generational abuse and poverty.

Solution: What is the proposed solution? Please be specific!

Protsahan focuses on both: Creative joyful media, art & technology based education where a young girl finds her voice by making films, digital stories, colorful art on issues (child marriage, menstrual hygiene) that matter to her. Once she turns 14 she is trained with same creative vocations professionally (filmmakers, photographers, creative micro entrepreneurs) thereby ensuring truest dignified empowerment that comes with having a voice AND financial empowerment. Because if not for dignified financial empowerment, she'll either be married too young or forced into prostitution in the communities we work with. Hence a combination of creative education with creative micro entrepreneurship is the core focus from day 1.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

In 2013, 24 young adolescent girls from Protsahan became young citizen media journalists when they scripted, play acted in and directed in their own motion picture on Need for Toilets for Girls (which is also uploaded on our YouTube channel) and Gender Violence street plays, that created a stir in the community. At Protsahan, joyful learning is not just through toys or a subject based knowledge but at risk children understanding their human rights and dignity by creating self powered media through digital stories, theater, advanced art and design, cinema and technology and subsequently getting mainstreamed in the process on these very creative vocations as trained micro entrepreneur film makers/ photographers/ teachers.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

We have worked with over 600 little girls starting 6-14 years of age in at risk urban slum communities, since 2010 and mainstreamed over 415. With a small seed grant we received last year, we are training 30 of these adolescent girls on most creative brilliant micro-entrepreneurship models as of today. These 30 girls who have now turned adolescents joined us when they were 10-12 years of age. Today, after 4 years, they are fabulous community change makers in the truest sense, who are being trained through skills based approach of joyful learning and vocational entrepreneurship training and have found their own voices by creating digital media on their own! This media is further amplified by showcasing through community film screenings where the entire community watches their children turn change makers holding the power to revolutionize the mindsets of their communities at large.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

At Protsahan we believe in empathy and sustainability before reaching blind scale. Our work focuses on building qualitative transformation that reaches last mile in the life cycle of the child we work with. Hence, moving forward, Protsahan wishes to forge collaborations with like minded grassroot organizations based in India who believe in creative education through digital involvement of technology, art and cinema. We do not believe in building more physical infrastructure but reaching out to more organizations and sharing our methods of our unique '5 Pillar Creativity Work Model.'

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

We constantly fund raise through corporate businesses, individuals and by applying for grants for our work.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are a few organizations that work with either only media based education or only life skills based education to mainstream a child. We humbly state that we are yet to come by an organization in India that does exactly similar work involving, fighting sexual abuse, empowering and mainstreaming the child with creative education and reaching the last mile in her life with skills development for true financial empowerment with empathy. Please let us know if there are any, we'd love to explore partnerships and joint work for maximum impact for India's at risk children, starting Delhi.

Founding Story

At 24, during one of my corporate film shoots, I met a young mother, who had 6 daughters and was pregnant with the 7th child. She was already sending one of her 8 yr olds to a brothel. When I asked her, what fate awaited the 7th child, she told me that if its a girl again this time she'll strangle her the moment she is born. Within 3 weeks, after a small feasibility study in the area, Protsahan started as a one room creative arts and design school in one of the darkest slums of the country. In 4 months I had quit my corporate rat race and structured Protsahan as a slum school thatmade education an interplay of joy, empathy, fun, creativity yet with a micro entrepreneurial skill based approach for at risk sexually abused girls in that area.


Sonal Kapoor (Microbiologist-MBA), 28 (Founder Director & Chief Functionary) Gunjeet Singh Hattar (3D Graphics & IT), 28 (Trustee & Board Member) Shruthi Komandur (IIT-Madras) 28 (Fundraising and Global Outreach) Tripti Bhadauriya, 36 (Director-Singapore chapter and Fundraising) Latvia Lamba, 26 (Senior Projects Coordinator & Grassroots Mobilizer) Preeti, 22 (Grassroots Worker and Creative Bridge Course Execution) Manish, 24 (Accountant)
About You
About You
First Name


Last Name


About Your Project
Organization Name
How long has your organization been operating?

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Organization Country

, DL, New Delhi

Country where this project is creating social impact

, DL, New Delhi

What awards or honors has the project received?
Funding: How is your project financial supported?

Individuals, Foundations, Businesses.


UN WOMEN Singapore & MASTERCARD 25000USD (2013)
Federation of Indian Chambers of Commerce and Industry Award (FICCI) -Community Service Category (2014)
Indian Television Academy Award - Child Welfare Category (2013)
Economic Times Coverage 2012

Primary Target Age Group

6 - 12.

Your role in Education

After-School Provider.

Please specify which of the following best applies:

I am applying on behalf of a particular program or initiative.

The type of school(s) your solution is affiliated with (if applicable)


Intervention Focus

Childcare, Extracurricular, Professional Development, Community.

Does your project utilize any of the innovative design principles below?

Putting Children in Charge: Giving children a voice and cultivating agency via experiential learning, project-based learning, and civic engagement.

Is your project targeted at solving any of the following key barriers?

One size fits all fits none: Students are disengaged and not being prepared for "real life."


Creative Grassroot Curriculum Design


Protsahan's "5 pillar of Creativity Model"

What key learning outcomes does your work seek to improve?

Children powered media through play art & design, technology and cinema.

Secondary Form
PROGRAM DESIGN CLARITY: We are hungry to know more about what exactly your model consists of. Please succinctly list a) what main activities are you doing with your beneficiaries, b) where you carry out the activities? c) how often? d) for how many hours? e) who delivers the services? and f) any other brief details

At Protsahan we believe in empathy, creativity and sustainability before reaching blind scale. Protsahan focuses on Creative joyful media, play art & technology based education where a young girl finds her voice by making art, films, digital stories on issues (child marriage, menstrual hygiene) that matter to her. We currently operate from a 5 room centre in Uttam Nagar in west Delhi from Monday-Saturday. We have trained psychology trained community teachers who deliver the module. Focus is a combination of creative play education with micro entrepreneurship for true financial empowerment.

INSPIRATION: What do you consider the most important trends or evidence that inspire you to believe the world is ready to Re-imagine Learning? Please elaborate.

50% of students in grade 3-5 in govt. schools in India cannot do basic math or read a language. The deplorable state of government schools in India with no creativity & its impact is clearly shown in ASER reports since 2011. Several human brain development & psychological studies show trends how imaginative learning is crucial to develop frontal cortex. A child non negotiably NEEDS creativity and play to blossom. At Protsahan we give this creative play imagination with a touch of micro entrepreneurship for a girl from 12 until 16, for absolute transformation from abuse to financial empowerment

LEARNING THROUGH PLAY: What does “learning through play” mean to you and why it is a must-have, instead of a nice to have?

"Learning through play" is a non negotiable at Protsahan. We believe in combining the concepts of Empathy, Imagination, Creativity and Sustainability for an at risk little girl in the slum/street and mainstreaming her with an education and subsequently creative micro entrepreneurship training once she turns 15. Play is a banquet for the brain, a smorgasbord for the senses, providing nourishment for body and spirit, it helps express feelings through story telling, problem solving skills, adaptability, peer learning, making bonds that are crucial for EQ (emotional quotient) build up for a child.

SUSTAINABILITY: Please list a quick breakdown of your funding, indicating the percentage that comes from each source.

Individuals: 30% [small regular donations]
Foundations: 40% [grants]
Corporates: 30% [Most of this is through the sale of creative imaginative eco friendly products our adolescent girls create. Hence, at Protsahan, creativity is not just in play education, but also a way of livelihood and sustainability)
Government: 0%

MODEL: How does your mission relate to your business model (i.e. Non-profit, for-profit or hybrid)?

Protsahan gives at risk children a voice they never believed they had through the power of cinema, playart and technology. Focus is on creative media based art education with skills development. Dignity through financial empowerment is final aim, breaking cycle of inter generational poverty & abuse for the at risk vulnerable girl child. Subsequently with play art of color therapy she creates beautiful products that have found sustainable markets!

FUNDING PRIORITIES: If your organization were given $20K in unrestricted funding today, how would you use it? Why?

These 20000$ will be used to create a set play ART curriculum using digital media, color therapy, technology and cinema (in English) from our experience of using this approach for last 4.5 years and this'll have the power to be replicated in partnerships with grassroot NGOs and government schools.

PARTNERSHIPS: Tell us about your partnerships that enhance your approach.

At Protsahan, we believe in the power of collaboration and learning from like minded peer organizations & individuals. We have gone a step ahead and got best strategy minds from Deloitte, Accenture, Ranbaxy and Barclays to volunteer and brainstorm our grassroot projects approach at times. We have used our arts based play approach and extended it to partner organizations like Unicef India, Teach for India, Sweccha, Disha and grassroot NGOs as well.

COLLABORATIONS: Have you considered or initiated partnerships with any of the other Challenge Pacesetters? If so, please share.

We truly believe that Feedback and Review angle to the Changemakers Application Form is splendid. It has helped us reach out to some of the best organizations doing most genuine work for children in this space. We look forward to collaborating with Bec Ordish (Nepal) & Vishal (Dream-a-Dream, India).

VISION: If you had unlimited funding, and you could fast forward 15 years to when your program has been able to achieve wild success - what will it have achieved?

In next 15 yrs, with unrestricted funds, Protsahan aims to empower atleast 150 grassroot Indian NGOs working with children to imbibe this play art & technology-design approach to empower its most vulnerable adolescent little girls. We wish to empower sustainable change which can be continuously torched as a chain reaction forever in these organizations. This playart approach will be extended to issues like menstrual hygiene, child marriage, etc. too.

IMPACT - KEY METRICS: Please list the key data points that you would cite as evidence that you are able to achieve lasting learning outcomes. Please also share one data point for which you most hope to see better results over time

The most crucial data points are:
1. Mainstreaming of at risk, vulnerable girls through the play art approach into regular schools (10-14 years)
2. Skill Training of these very girls with a Life Skill (14-16 years)
3. Financial Independence (Earning more than Rs. 4000) by 16 years.

IMPACT - REPORTING SAMPLE: Please attach any examples of your impact reporting. [optional]:
RESEARCH AND EVIDENCE: Please link or attach any research or evidence resource you are open to sharing more widely [optional]. Building research and evidence is a key aim of this initiative, and the resources you share may be chosen for listing in the Center for Education Innovations library:
SOURCE: If applicable - who created the research or evidence you are choosing to share? :
IMPACT - REACH: How many people did your project directly engage in programmatic activities in the last year?

500 to 1,000

STUDY: Has an external evaluation or study been conducted of your organization?


Other (please specify)
Number of Employees:

Fewer than 10

Number of Volunteers:


APPROACHES: Given the complexity of play, it is not surprising that there have been numerous research attempts to categorize the different types and approaches! Please indicate which of the following your project focuses on.

Other (please specify)

Protsahan uses creative joyful media, play art & design-technology based education to empower an at risk girl.

AFFILIATION: Please specify if your organization has any existing affiliations with the LEGO Group.