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Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Through his organization, RedBranch, David Egan is empowering a generation of young people in Ireland to choose healthier lifestyles by changing their attitudes towards food and exercise and encouraging schools to adopt policies that support these changes.

About Project

Solution: What is the proposed solution? Please be specific!

David is working to change young people's behavior not by telling them what to do, but rather by helping them to understand the implications of their lifestyle choices. Through RedBranch, he has highlighted the misleading communication techniques used by the food and beverage industry to better educate kids about the consequences of their eating habits. He uses this technique to change prevailing attitudes, and eventually behaviors of young people as they relate to both diet and exercise, and it is this educational basis that serves as the foundation for his broader healthy schools program. A healthy environment is just as critical as personal choices to achieve successful lifestyle behavior change. Therefore, in addition to providing parents, children and teachers with the knowledge and tools they need to ensure that healthy choices are made available, RedBranch is also helping them advocate for changes in school policies, curricula, canteens, vending machines and school shops, and in the variety and quality of physical activities made available. In building the capacity of young people and parents alike and pushing for changes in school programs, David has successfully introduced healthy food suppliers, fruit micro-businesses, and alternative sports providers to schools across Ireland.