SHE launched SHE28 in 2009 in Rwanda to address the lack of affordable menstrual products, causing girls to miss school and women to miss work there and globally. By utilizing a local agro-waste & by cutting out distribution middlemen, SHE provides economic opportunities to micro-entrepreneurs.
According to a 2013 report by the United Nations Development Program, there are roughly one million unemployed young women in Kenya, who cannot find work in the formal or the jua kali (informal) sector. Given this massive problem, Bora Wear's goal is to sell production knowledge to motivated groups of girls, so they can develop their own manufacturing facilities of 5-10 individuals, what we call micro-manufacturing. Our focus is to make these groups both self-sustaining and capable of producing consistently high quality products.