Girls in Motion

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Girls in Motion: Empowering Female Students to Connect their Mind, Body and Soul!

Windsor, Canada
Year Founded:
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$1,000 - $10,000
Scaling strategies launched within the past 6 months:
Not Applicable
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Girls in Motion is a strategy to educate girls about the importance of enjoyable participation in physical activity as well as enhance their overall well being and health. It will empower girls to breakdown gender barriers, be active and be successful in reaching their health and personal goals.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

WHAT IF every young girl was given the tools and resources they need to reach their fullest potential?
About Project

Problem: What problem is this project trying to address?

The problems of high inactivity that is occurring in youth and the negative effect media is having on females' self image. Females that aren't good enough for the team need another outlet that makes staying active throughout their lives enjoyable and realistic. This can include any sport that they enjoy, regardless of gender barriers. Girls need older female mentors to give guidance on how to develop health body images and proper eating habits.

Solution: What is the proposed solution? Please be specific!

Girls in Motion is designed to get girls moving while having fun! It will be instructed by HK students who have knowledge in yoga, Zumba, self-defence classes, and other sport activities that keep them interested and excited! Also, it will educate girls about the importance of developing health eating habits through nutrition knowledge and how to incorporate more plant-based and whole foods into their diets. In addition, it will allow girls to be accountable to a mentoring HK student in regards to their goals, ambitions, and creating mindful practices to better understand themselves and develop themselves personally and physically.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Girls in Motion is a strategy to educate girls about the importance of enjoyable participation in physical activity as well as enhance their overall well being and health. The Girls in Motion program will empower Kinesiology students to instruct non-athlete, grade 10 girls in local high schools who are at risk of adopting inactive lifestyles. Some of the activities include Zumba, yoga, fitness classes and self-defence. In addition, the students will be educated on the importance of developing a healthy body image through proper nutrition and healthy eating behaviours. Lastly, they will be taught about how to set goals, reduce stress and increase mindfulness through the use of journaling and meditation.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

We will be working in corporation with LAWS - Leadership Advancement for Women in Sport. The previous Girls in Motion project was introduced in the fall of 2004, and since then has seen approximately 1,000 participants go through the program. GIM was created as a strategy to educate girls about the importance of enjoyable participation in physical activity. They are encouraged to share this knowledge and lead others after the event. In the past girls have participated in activities such as Zumba, Hip Hop and Self Defence. They also receive a lecture from a guest speaker from our community. With new leadership, we plan to expand the program to more local schools and include mindful practices and more extensive nutrition information. We plan to have field trips as well as workshops and events to empower the youth to bring health back to their schools.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

We plan on working with LAWS and advertising and recruiting HK students as volunteers. We plan on training them in certain areas of the program and give them the tools and resources they need to be mentors to students. We plan on launching in November 2016 after training and building a team of dedicated volunteers. We hope to receive funding through grants and sponsorships in order to have equipment, field trips, and speakers to enhance the program.
Funding: How is your project financially supported?: 
individual donations or gifts - 95%
grants or contracts - 5%

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

We plan to have grants and sponsorships that continually support the costs of the program. We plan on getting community support and exposure through social media to encourage others to donate to the cause.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Currently through LAWS, they also have a similar program called GOALS for younger females to enhance their sport participation and skill sets. However, this does not cover the self esteem issues that develop in high school and the need for a mentor when girls need some guidance in their career choices, health choices and relationship choices. This program is designed to teach and inspire young females to be leaders in their communities through being the best versions of themselves.

Founding Story

As this program had ended once the leader of the program graduated HK, a new team of leaders was created by one of the members of LAWS, Sara. With Jill's nutrition and mindfulness knowledge, and Sheldon's physical fitness knowledge, we think we have the perfect team passionate about teaching the next generation about the importance of living an active and healthful lifestyle! With Sara's knowledge in already helping out with the program and being a part of LAWS, she is able to make the program happen with new leaders!


Sara is our current board member of LAWS and will oversee the program. As well, Jill and Sara will be volunteer managers and will coordinate the activities and schedule for the program. They will also be in charge of recruiting HK students, and giving them the instruction, resources and tools they need to teach classes and make connections with the grade 10 high school girls. They are also HK students and will connect with the HK community.