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HUGS: Heath & Wellness for Women in exchange for Hugs!

Florianópolis, BrazilSão Paulo, Brazil
Year Founded:
Organization type: 
for profit
Project Stage:
$250,000 - $500,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Heath & Wellness for Women in exchange for Hugs!
We are HUGS, a group that has as its main objective, making free treatments available and possible and benefit self consciousness, empowering and balance between body, mind and soul.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if women could have real access to body, mind and soul treatments when they need it, independent of money!
About Project

Problem: What problem is this project trying to address?

Women suffering with depression, anxiety, self esteem disorders, lack of empowerment, unhappy relationships, under employment as consequence of their own value perception and many others.

Solution: What is the proposed solution? Please be specific!

A mobile App where they will find our colleagues, health and wellness professionals who are registered there to open part of their agenda to give treatments to these women who can't afford them now.


Elected for ALPHA Class 2015 at Web Summit in Dublin, Ireland
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Women who live on a salary basis, maybe have one or two children and hundreds of financial obligations, mostly feel trapped on a type of life jail. They will like to be stronger and leave the current job or find their selves finally and realise what really make them happy. Therapy help them to find and freedom their stronger inner self to live a fulfilled life enjoy what they have instead of suffering for what they didn't get, most of the times material things. But, they can't access those therapies or alternative activities to balance their body, mind and soul most of the times because of money issues. At the same time we found out well-being professionals aren't fully booked always and this is worldwide! So why not? Why not collaborate?

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

We launched our App this month, is starting to expand and being very well accepted, in couple of weeks we already have more than 1,400 professionals engaged and willing to donate and also bring colleagues. We are using all our personal connections all over 22 countries to bring these professionals on board and start helping women all around the world. We expect 10 thousand users by the end of first month operations, that will be November 2015

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

We have created a model, we want to attract people compromised with bringing a change in these women life and in that process we are going to name Community Managers all around the world to replicate the same and call their colleagues and friends. We expect that a huge mass of people using our free collaboration platform to meet what they need and share in between each other. Levering also local and regional companies who believe on that movement and accept HUGS (Platform personalised currency) as exchange for goods.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

We have a very little sustainability budget, even though we have plans to monetise partnering with corporations who are already working and looking for solutions for the new world, we want to reinvest any profit on real treatment places in different regions or cities so women can see that open access available all over.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

We currently don't know any other organisation who is placing professionals together, with the same aim of donating into an App to be available on women hands, when they need it and with no barriers as money.

Founding Story

After 27 years traveling, treating mostly women in 22 countries, meeting wellbeing professionals around the world and trying all kind of social ideas by myself to give access to my own treatments to women who couldn't afford that but in real need I met the fascinating world of StartUps and Social Investments/Companies together with all these facilitators as Ashoka and Change Makers! So I said to myself "Ok" this is now! I should develop something based on technology, that everyone have access to and bring my friends on board, so e can all together take care of more and more women, as I'm sure they will bring their friends and colleagues also!


Founders: Gustavo Figueroa: Holistic Therapist, 27 years experience in 22 countries with a background in Wealth Management, Fundraising and Computing Elisa Cardoso: Nutritionist, 10 years experience with a background in Business Management CARAMBOLA: Tech Company based in Brasil and London with many successful platforms developed. SWEET ART DESIGN: Web Design team taking care on every detail we deliver to our users through our App.