One Dear World

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One Dear World: Multicultural Dolls for boys and girls to promote diversity

London, United Kingdom
Year Founded:
Organization type: 
for profit
Project Stage:
$1,000 - $10,000
Scaling strategies launched within the past 6 months:
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

We are a multicultural family living in London. We want all children to grow up having a secure self image, appreciating themselves as they are and learning to respect others. Hence, we have created a collection of multicultural dolls and storybook to show children the world of diversity.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if all children can grow up with a vision to be friends with people from around the world?
About Project

Problem: What problem is this project trying to address?

Most dolls in the market are girls and most girl dolls are white, but we want a loving partner, a caring father and a considerate friend, does our expectation match with the toys we offer? The world is more diverse than the dolls available in the market, do we have dolls that represent different children and are we introducing them to our children to promote racial equality?

Solution: What is the proposed solution? Please be specific!

We have developed a collection of multicultural dolls and a storybook about their adventure so that children can visualize a world where everyone is included. We want to inspire parents to offer doll that represents their children (boys and girls) so that their children can develop a secure self image, at the same time dolls that look different from them so that children can have a wide worldview.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

By offering dolls of different cultures under one umbrella and including them in one storybook, children can get used to the idea of interacting with other children of different skin colours while they play with the dolls and read our storybook. When they grow up, they can see themselves in one world rather than dividing people by gender, race, religion, nationality, etc.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

We are crowdfunding to have the first collection of 4 dolls made and we have initial support from around the world in terms of project backing (120+ backers) and PR (5 media and blogs coverage). In the future, we are planning to develop more dolls with different features, e.g. physical disabilities, autism, and their stories so we can plant a seed to a more peaceful and inclusive soceity. For our storybooks, we'll work on a collection called One Dear World Tour and will bring the dolls to different cities in the world to introduce different world cultures to children.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

We aim to work with high street retailers in UK, US and HK to bring the collection to mass market so that more parents can make a conscious choice to promote a more equal world for everybody.
Funding: How is your project financially supported?: 
individual donations or gifts - 10%
earned income (product or services sales, licensing, franchising, consulting, financing, etc.) - 50%
other - 40%

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

We're a for-profit company, so we'll work closely with suppliers to control the cost and develop both the business market (nurseries, playgroups, libraries, etc) and consumer market to parents, grandparents and carers like any other businesses.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are other toy companies producing dolls of different ethnicities but the market strategy is mainly focusing on one ethnic doll for that ethnic group, but our project will use a different marketing approach and package the idea with storybooks to make it easier for parents to explain this topic to children at their level.

Founding Story

We are a multicultural family living in London. Being born and raised in different culture gave us first hand cross-cultural experience. We believe that a lot of conflicts can be avoided if we have a better understanding of our differences and work together to find a common ground. One day, when I was with Alex at a playgroup, a teacher showed us a caterpillar and one of the mums started panicking. The teacher then said, "if that's the way how you react to a caterpillar, that's probably how your child will react to it in the future too!" That is the moment I realised what we do now (however small or insignificant) can affect our children in the long-term. It inspired me to start this project.


We are a husband and wife team. I am Chinese from HK and have both engineering and business background through my work experience and MBA. I am the founder who work on this project on full time basis. My husband Rafael is half French half Greek. He has business development background with extensive experience working on many European and African countries. This makes us the best spokeperson for diversity and cross cultural relationship.