Begoodogood: Creating a dynamic social network for dogooders

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Begoodogood: Creating a dynamic social network for dogooders

< $1,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Begoodogood uses an innovative platform design to facilitate & encourage people to join forces and take positive action

About Project

Problem: What problem is this project trying to address?

Recent social protests in the Middle East have proven that social networks in the internet are an empowering tool for people that formerly felt transparent. These same events also proved that the available platforms are not enough, and a more focused and progressive tool is required to mobilize and empower people for actual change in society. There is a need for a platform dedicated entirely to good deeds (actions). This will include everything from small to large scale action, from private citizen action to organized activities. The site will also serve as a beacon, uniting and counting good deeds, magnifying their collective impact. The people in Israel seek hope and hope is what moves more people to action. In Israel today there is a desperate need for a viable, lively, dynamic social network for positive action.

Solution: What is the proposed solution? Please be specific!

Begoodogood is a social network aimed at good deeds in a wide variety of fields. It utilizes the same tools and design that effectively skyrocketed social networks such as facebook and twitter for the benefit of the social activist arena and creates seamless, use-friendly connections to other networks and sites outside the site itself. It is innovative because it makes it possible for every person to create their own network and update good deeds, past, present and future, making it possible for others in their network to receive invites to future deeds that need help. The site will display a counter keeping track of all the good deeds that have been added, encouraging new milestones. The site will be freely available to all users, private citizens and organizations, initially in Israel and then internationally. It will be promoted through all means available on the net. In addition, our connections with different groups and individuals active in Israel today will help us introduce it quickly to a large audience encouraging massive viral marketing.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Say I’m a young woman living in a city in central Israel. I’ve searched facebook for activities to join and there is so much information there, I just get lost. Instead I visit my profile in I already added animals as a field of interest, so when I reach the site homepage I can see listings by people who have posted good deeds relating to animals. Suddenly I see a good deed that I would love to participate in, only it’s in another city and I won’t make it in time. I decide to follow that person and leave a comment on his good deed post. Next I decide to try my luck. I post the same activity, with a different time and location in my area and invite my followers to join. My good deed post will include all the contact details I’ve added to my profile and will appear in my followers feed, as well as others who have signed in and added animals to their fields of interest. I start getting phone calls and emails from volunteers and we go out to execute the good deed.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are a variety of sites that are attempting to tackle the colossal challenge of networking between do-gooders all over the world. for example, is the closest in similarity, however it, like other sites, does not take full advantage of the familiar social network UI and has not gained the kind of dynamic activity begoodogood intends to promote. Neither of these solutions is available in Hebrew, for Israelis. In Israel, also operates, but it uses a blog interface and does not allow for independent profiles and networking.
About You
About You
First Name


Last Name


Twitter URL
About Your Organization
Organization Name


Organization Country

, T

Country where this project is creating social impact

, XX

How long has your organization been operating?

Less than a year

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

Select the stage that best applies to your solution

Idea (you're poised to launch)

How long have you been in operation?

Still in idea phase, but looking to launch soon

Social Impact
FOUNDING STORY: We want to hear about your “Aha!” moment. Share the story of where and when the founder(s) saw this solution’s potential to change the world.

For a long time I found myself getting into heated debates on activism and world change. At the end of these discussions I found myself time and again being asked for direction. ‘Alright’, they’d say, ‘It’s time to get off the couch. Where do I go?’ I had no real answer for them. I started browsing the net, exploring different sites and slowly realized they didn’t offer the kind of solution I could imagine. They were all jam packed with information and their UI was difficult to navigate, making even the best alternatives often inaccessible. I’ve worked in online content and community management and SEO for several years and slowly the idea evolved. It felt like I was the right person, thinking the right idea at exactly the right time. This all happened just before the demonstrations began and thousands began seeking this exact solution.

Specify both the depth and scale of your solution’s social impact to date

The site hasn’t been launched yet, however it can impact users in various ways:
1. It can inspire people into action - exposure to big volume of good deeds will create a psychological change from isolation and cynicism towards a more optimistic and communal outlook at life.
2. It can help people and organizations connect and maintain a relationship with people with whom they can share and cooperate in carrying out good deeds.
3. It will assist private citizens and organizations in launching and spreading activities.
There are two types of people who will benefit from this site. Users and the people they can help by expanding their reach through the site. It can impact thousands and even millions of people’s life directly and indirectly.

What is your projected impact within the next 1-5 years? Is your idea replicable? If so, how?

The project will facilitate good deeds (aka positive action) in any number of fields, including social welfare, ecology, animal rights, education, health, spirituality and more. Each person or organization will be able to create and grow their own community, while constantly being exposed to others. It will impact hundreds of thousands and ultimately millions around the world as the site platform is replicated regionally.

Winning entries present a strong plan for how they will achieve and mark growth. Identify your six-month milestone for growing your impact

Within six months we hope to reach at least 100,000 good deeds and thousands of active users across the country

Six-Month Tasks
Task 1

Site will be completed and tested. Site plans will be implemented with a thorough QA.

Task 2

Creation of strategic partnerships. Partnerships will be formed with relevant organizations and groups.

Task 3

The site will be promoted virally through collaboration with volunteers and the site team.

Now think bigger! Identify your 12-month impact milestone

The platform will be translated into English and launched an international site, through cooperation with online partners

12-Month Tasks
Task 1

Site will prove successful with thousands of daily participants in Israel

Task 2

Partnerships will be created with appropriate groups abroad

Task 3

A new funding program will be set in place, creating an independent funding system

How many people have been impacted by your project?

Fewer than 100

How many people could be impacted by your project in the next three years?

More than 10,000

Explain how your company, program, service or product is structured


What barriers have hindered the success of your project to date? How do you plan to overcome these and other challenges as you grow your solution?

The project needs adequate funding in order to operate on a scale that will render it successful. We will overcome this by acquiring sponsorships and donations, in addition to collaboration and voluntary assistance with a variety of professional partners.
In the future, as the site grows, we will deploy different economic models to create an independent income, including user donations, special site paid-for services etc.

How do you see the information-technology and media sectors shifting over the next decade? How will your solution adapt to and/or drive that changing environment?

The internet is slowly growing into itself by decentralizing information resources from traditional publishers who represent organizations with specific agendas to private publishers. Global searches are moving towards personalized search results. Platforms that provide the best tools to allow the average non-techie the greatest flexibility and self-expression will maintain the greatest relevance.
Begoodogood will provide that flexibility and personalization to allow people to connect in order to act.

Failure is not always an option. If your solution fails to gain traction in the next two years, what other applications of the idea could you explore?

This platform can be used by large-scale organizations for internal social communication and/or as venue for open space planning of future activities. It can also be used to bring together municipality or even neighbourhood residents for common local causes etc…
The platform itself can be white labelled and repackaged for any number of bodies.

Expand on your selections, explaining how you will sustain funding

Aside from acquiring sponsorships as the site grows, we will hold regional networking conventions whose proceeds will go to site maintenance and development.
In addition, we may develop a method through which organizations can purchase ‘ads’ to promote their activities in relevant profiles. This will only be open to appropriate activist organizations to avoid irrelevant advertising.

Tell us about your partnerships

Currently we are a group of friends from different professional backgrounds who have come together with the same idea in order to realize it. We are in the process of registering as a non-profit while forming different partnerships with interested bodies.

What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section?

The team is made up of technical professionals, programmers, web designers and product management. In addition there is an administrative team to coordinate the development and maintain resources. There are also online community experts and site promotion experts on our team.

Changemakers is a collaborative and supportive space. Please specify any community resources you would need to grow and sustain your initiative. Select all that apply

Investment, Human resources or talent, Collaboration or networking, Pro-bono help (legal, financial, etc.), Mentorship.

Specify any resources you might offer to support other initiatives. Select all that apply

Collaboration or networking, Innovation or ideas.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren’t specified within the list

Adequate funding is required until the time we will be able to raise money through the network' participants.
We are looking out for help by professionals on different technical capacities to build up the network.
We believe that a network site is best built on collaboration with other organizations who share our vision to enhance each other's actions – the sum of the parts is greater than the whole!

Define your company, program, service or product in 1-2 short sentences

Begoodogood is a flexible, dynamic social network for positive action. We plan to help mobilize people towards positive action