FOUNDING STORY: We want to hear about your “Aha!” moment. Share the story of where and when the founder(s) saw this solution’s potential to change the world.
My mother runs a small tailor shop in one of the areas of Amman in Jordan. I remember the day she decided to found the shop and how she fought for it. She stood her ground & did what she wanted to do. 20 years later she is doing great & a famous Cutter & Fashion Designer. I always looked up to her & wanted to make it easier for women to do exactly the same, however easier.
I was found redundant by my employer in the midst of the worldwide property crisis in 2008. I came back home to Amman, Jordan. And immediately recognized a pattern in our society: all females stay at home. Some of them are really gifted in handicraft & have inherited great cultural patterns in accessory-making & stitching.
I realized that if we empower them to sell their handmade products worldwide we could easily become the destination for many women around the Arab world.
At first we thought we could work thru our Amman-based tailor workshop by providing production & design assistance. But we eventually wanted to scale out regionally.
We launched SitatByoot.com on 20-Feb-2011 to reach millions of Arab women in the Middle East thru the internet. SitatByoot means House-Wives in Arabic.
Specify both the depth and scale of your solution’s social impact to date
We now run a Fanpage on Facebook that has around 10,500 fans. We have made thru our facebook main fanpage around 5,000,000 impressions and views. We have more than 350,000 interactions and users from 25 Arabic cities.
We also run community-related fanpages that cater to vertical community needs. e.g. Stitch, Crochet, Art & Painting, Design...etc. each has atleast 500 fans and are very active. These are run by volunteers and enthusiasts from our community.
Our Twitter followers are around 500. We tweet a lot about our activities and keep everyone on the loop when it comes to our updates, women-members and news.
All of our Fans and followers receive first-hand information about Market opportunities, how and where to find resources, interact with other artisans and business women, training opportunities and where to attend relevant events. To date we have trained more than 3,000 members, adopted 10,000 products from around 1,000 product-owners and helped organize and sponsor more than 20 events.
What is your projected impact within the next 1-5 years? Is your idea replicable? If so, how?
In our members growth estimations we look at serving more than a Million Product Owners by mid 2012.
SitatByoot.com is a social enterprise and is an organically grown movement dependent on word-of-mouth and social references. Therefore the same model can be replicated in developing and underdeveloped countries. The challenge will be in dealing effectively with intermediates like NGOs who represent them when uploading products and their details. So in the coming 5 years, our growth will come thru many partnerships with regional NGOs.
SitatByoot farther vision is to implement the idea in South America and in Sub-Saharan african countries where its much needed to support and help conserve indigenous people's handicrafts by promoting them and their artisans directly on the internet.
Winning entries present a strong plan for how they will achieve and mark growth. Identify your six-month milestone for growing your impact
Assume the leader place for all Arabic handmade artisans online
Now think bigger! Identify your 12-month impact milestone
To be recognized by handmade online shoppers worldwide!