About Citizen Media Toolkit

Welcome to Ashoka Changemakers' Citizen Media Toolkit!

The Citizen Media Toolkit showcases the best entries from the recent global innovation competition sponsored by Google, as well as the work of Ashoka Fellows with compelling Citizen Media solutions. You can navigate these solutions by searching for certain strategies or media approaches, or by identifying geographies or contextual issues that you find most relevant. The solutions are also indexed according to the historic values that they promise to sustain: freedom of speech; access to information; quality of content; and privacy and security.

By exploring the toolkit, you can:

  • Learn from emerging strategies that better connect people to information that helps them advance their own lives and their communities
  • See how you can take your existing media innovation to the next level
  • Find the next New Thing to invest in


What do we mean by Citizen Media?

The explosion of the Internet, mobile phones, and social media has made more information available to more people than ever before. We see a profound opportunity to harness that phenomenon for the public good – giving voice to historically marginalized populations; making government and other institutions more transparent; and empowering citizens to participate powerfully in society.

Citizen Media: A Global Innovation Competition, was aimed squarely at that sweet spot. It attracted hundreds of solutions from 70 countries – from the Middle East, where Arab Spring has catalyzed an exhilarating rush of media entrepreneurship; to India, where the Internet is spawning new weapons to fight government corruption; to Argentina, where journalists are learning to aggregate citizen reporting into a potent new narrative form.

In addition to exploring the toolkit, check out our Links section for suggested resources, download the paper “Building an Architecture for Full Information Citizenship”, or hear analysis and commentary from experts in citizen media via the Insights section!
Co-Created by: Keith Hammonds, Reem Rahman, Aafrin Kidwai, Chitra Krishnan
Produced by: Reem Rahman
Built by: Cory Jewell, Rares Pamfil, Jon Camfield

Additional thanks to the invaluable contributions by the Changemakers team including Tim Scheu, Aditi Shekar, Sarah Mintz, Eva Tavoulareas, and of course to the innovators who made this toolkit possible! Ashoka is grateful to the John S. and James L. Knight Foundation and to Google for their support.