IdeaCentricity

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IdeaCentricity

Lahore, PakistanPakistan
Year Founded:
2013
Organization type: 
for profit
Project Stage:
Start-Up
Budget: 
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Odd Jobber is a marketplace for low-skilled work much like oDesk for high-skilled people. It leverages the mobile phone network to match-make and process deals between buyers and sellers and has the robustness to handle frequently mobile workers including rickshaw drivers.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

Odd Jobber could increase livelihoods of low income workers by more than $40 Mn over three years
About Project

Problem: What problem is this project trying to address?

Many low-income workers suffer, not from a lack of work ethic, and sometimes not even from a low pay rate, but a lack of actual jobs to fill their day. The survival of families is often dependent on their abilities to find small ways to make money. The market is characterized by huge inefficiencies making workers waste most of their time looking for a job, while the buyers need a sophisticated and organized manner of interaction with workers.

Solution: What is the proposed solution? Please be specific!

While mobile phone usage has increasingly become popular even in low income segments it allows Odd Jobber to facilitate in match-making and bringing additional income and structure in the market. The platform takes requests for service from users online/over the phone/via SMS/ mobile application and tracks the nearest worker with matching profile to and polls them (over the phone or SMS) for information on availability and service charge. It returns a compiled set of information along with worker ratings etc. to the prospective employer within 5 mins and charges a transaction fee upon deal confirmation. The solution works equally well for rickshaw, taxi, hawkers, agri-workers etc. Platform takes service rating and trains workers too.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Let me tell you a story about Tanveer who is a rickshaw driver and spends around 13 hours in a day while he barely makes $5 a day to support himself and is 5 family members. He is only productive in 40% of his daily work and with the help of the matchmaking over his mobile phone he has a chance to earn an additional $1.5 - 2 in a day and save a lot of their time and fuel cost to search for passengers on the road. There are like 1.5 Mn such drivers we can help because of this service.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

According to a safe estimate the solution can bring an additional income of $40 Mn for about 22,000 drivers in a period of 3 years. While it has potential to add income for other segments too.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The company charges 8-10% of the transaction amount as a service fee. The company collects payments from workers initially through micro-payment network called EasyPaisa and would extend this to payments through mobile wallets at a later point in time.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There is another start-up called Kamata Pakistan that tries to address the problems with blue collar workers but it doesn't perform the matchmaking on the platform itself and hands over information of prospective employers to the workers to interact directly. Also it doesn't ensure worker and employer get job satisfaction nor does it track location in near real time to handle frequently mobile workers like rickshaw drivers.
Team

Founding Story

The idea to start this venture came from personal experiences in life where I realized low income workers often live on the edge while they struggle to meet their daily needs because of which they are forced to borrow money or ask for charity which is not a sustainable way to handle their problems without increasing their ability to make additional income. One such experience came by interacting with a rickshaw driver who was, to my amazement, an electrical engineer by degree and was using rickshaw as a means of sustaining his family. My interviews with him and many others drivers revealed how interested they were in a mobile based service that can alert them about the nearest ride to get rides without much hassle.
About You
Organization:
IdeaCentricity
About You
First Name

Adnan

Last Name

Khawaja

LinkedIn URL
About Your Organization
Organization Name

IdeaCentricity

Organization Country
Country where this project is creating social impact

, Lahore

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Impact
Full Impact Potential: What are the main spread strategies moving forward? (Please consider geographic spread, policy reform, and independent replication/adoption of the idea or other mechanisms.)

We would like to increase spread to cover multiple cities in Pakistan initially before replicate the model to other countries including India, Bangladesh, Sri Lanka.

Barriers: What barriers might hinder the success of your project and how do you plan to overcome them?

The barrier to success can be operational hurdles and costs as the volume of requests increases. In order handle that we are spending 3% of our revenues to train rickshaw passengers to use technology appropriately that can reduce the hassle of managing incoming requests.

Sustainability
Partnerships: Tell us about your partnerships.

We have been able to work out partnerships with organizations including telecom operators including Zong and Telenor as well as micro-payment collection financial institutions including Tameer Microfinance Bank.

Closing the Loop
How does your project primarily ensure that feedback delivers results?

Other

Please elaborate on your answer to the above question.

We encourage people in sharing feedback based on which the workers are given incentive to provide better service and earn higher income for themselves. Also feedback is used to offer training that impacts workers livelihoods.

Languages: In what languages are you able to read and write fluently?

English.

2nd Round Questions
Thinking about your feedback loop; what information are you trying to get from whom, to whom, and to bring about what change?
What is the purpose of your feedback loop?

If other, please specify
What mediums or mechanisms do you use to collect feedback? (check all that apply)

If other, please specify
Could you briefly describe the way you collect the feedback?
What mechanisms are in place to protect people from retribution?

If other, please specify
What are the immediate benefits or incentives for people to provide feedback?

If other, please specify
How do you ensure new and marginalized voices are heard?

If other, please specify
What are the incentives for the intended recipient to act on the feedback?

If other, please specify
How does the feedback mechanism close the loop with those who provided feedback in the first place?

If other, please specify
How is feedback published/transparent?

If other, please specify
Give two concrete examples of how feedback loops have brought a program or policy more in line with citizens’ desires.
If there was one thing you could change to increase the impact of your feedback loop, what would it be?
What are your biggest challenges or barriers in “closing the feedback loop”?

If other, please specify
Are you aware of The Feedback Store?

What are the main uses you can envision for the Feedback Store?
What is the one thing you would most like to see changed to improve the competition process?
What are you doing to make sure that feedback providers know that they are empowered by the information they can give and that they know exactly what the information they are providing?