The main objectives of the initiative are encouraging Palestinian-Israeli dialogue and strengthening Palestinian capacities. Recognizing that dialogue and cooperative initiatives are required in order to nurture peaceful relations in this region, and acknowledging that the Palestinian business sector can play a pivotal role in leading cooperation with parallel Israeli sectors, this initiative seeks to encourage interaction between the Palestinian and Israeli private sectors, who have the potential to serve as anchors of dialogue in their respective communities. In this vein, the Peres Center has assisted the establishment of the Palestinian Shippers' Council (PSC) which provides services and represents and protects the interests of Palestinian importers and exporters that utilize maritime shipping, air freight or land transport. The establishment of the PSC contributes to managing conflict as it diffuses disparities between the Israeli and Palestinian business communities. The model also encourages cooperation between Israeli and Palestinian organizations, authorities and individuals, thereby promoting peaceful relations and strengthening the moderate voices. It demonstrates a win-win approach led by civil society, and can serve as a model for Palestinian- Israeli cooperation in many other fields. The Peres Center has been involved in multiple activities related to the initiative including identifying the problem, finding partners, organizing meetings with parallel Israeli trade authorities, ports, the Israeli Shippers Council and others, assisting in solicitation of funds, running training programs to assist members of the PSC to operate more effectively, and more. The primary direct beneficiaries and target groups of this project are Palestinian importers and exporters (individual and corporate), small and medium sized enterprises (SMEs) and commercial transport and shipping users. The indirect beneficiaries include the entire Palestinian trading community.