Describe yourself as a social innovator.
BWnaturas.com (http://www.BWnaturas.com) is an e-market which allows travellers to bring the "pearls", discovered while travelling, to the attention of a wider audience. As frequent travellers ourselves, we noticed that nowadays there are mass-produced products which are available everywhere, from big metropolis to small towns. We also noticed that there are local "pearls", products which we found very useful, bought in quantity locally but were then never able to find elsewhere else. This happens especially with natural products, and products which have a specific cultural meaning for local communities.
These "pearls" are not mass-produced, for this reason major retailers would not be interested in offering them to customers. And, if the would, they would ruin the value of such products, which is in the deep local roots and care given by local producers, whose practices have often been transmitted from generation to generation for centuries.
By bringing these local products on sale on BWnaturas.com, a niche e-market, it is possible to create prosperity for local communities, and at the same time benefit customers who can find an answer to their niche-needs and wants. Travellers can be global citizen by bringing to BWnaturas.com´s attention their discoveries. With interactive tools like forums, social bookmarks, etc. other fellow travellers can share their knowledge about the benefits and history of local natural products they bought. Once the community has expressed its interest and voted for the most valuable products, then we get in touch with the traveller, and share information. If this results in a contact with local suppliers and products been sold on the website, then the traveller receives a small referral-fee in cash, or a gift voucher of higher amount, as a thank you note for the great service done to local communities, fellow travellers and us.