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Athena, GreeceAthena, Greece
Year Founded:
Organization type: 
for profit
Project Stage:
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences. is Intelligence, is a rule-busting Innovation, has a “New Game Strategy” business model whose aim is to bring together under the same “roof” the cooperatives and the consumers in order to bring an end to the sky high prices and help those in need.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

About Project

Problem: What problem is this project trying to address?

Greece remains expensive on commodities, despite the recession, falling incomes and unemployment. Based on various surveys conducted from time to time, the prices of many products and services in the domestic market vary widely in relation to other countries, even when the comparison is made with countries that are under fiscal consolidation and austerity.

Solution: What is the proposed solution? Please be specific!

Many grocery shoppers – probably a majority – have always described themselves as seekers of value. They shop around for the best grocery deals, clip coupons, buy private label products and reduce their pantries to the items they consume regularly. However – the current recession – the deeper and sharper that most grocery shoppers experienced has unquestionably resulted in a marked increase in the prevalence of value seeking behaviors. Frutopia is not just a tool where consumers and cooperatives earn more. Frutopia is a Social Enterprise using a very effective way to create value for everyone, especially those in need. In order to deliver value we created the “ Change Voucher Scheme”. Live Shopping - Visual Shopping - Social Shopping
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Not to be disclosed at this stage.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

I can't possible give you any qualitative or quantitative data as we are on a "Blue Ocean Mode". Frutopia Will Change The World.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?


Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Money is an issue. I am hopping you will see the Awesomeness and help me build it together

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Noone else is addressing the same problem the way Frutopia does. Frutopia is Like No Other.

Founding Story

There are plenty of "Aha" moments on my video and my Facebook account to see. Check them out.


Elias Mavrides Jr