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Madrid and all regions, SpainMadrid and all regions
Project Stage:
$500,000 - $1 million
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

ACTIVIDA, pioneers in integrating Advance Medical Nutrition (Nutricia) and Physical Activity (Siel Bleu) in a combined offer that promotes autonomy and quality of life of residents in elderly homes.

About Project

Problem: What problem is this project trying to address?

An increase in elderly population creates new health & social issues: chronic diseases and injuries will increase by 40% in the next 20 years and social exclusion is gaining momentum. However, solutions exist to prevent and treat the weakness and frailty of this growing population : adapted nutrition coupled with regular physical activities have a great positive impact on elderly people.

Solution: What is the proposed solution? Please be specific!

Nutricia in partnership with Siel Bleu add their own expertise (Nutrition and Physical activities) to allow to the largest number of weak people in elderly homes to stay in good shape! ActiVIDA is a shared offer combining nutrition & physical exercise which is based on 3 main pilars: 1. Nutricia (RBM & Sales Reps) present actiVIDA to the Elderly Homes that are in their network. 2. Siel Bleu delivers tailored physical activity sessions in Elderly Homes willing to pay for the service 3. Nutricia (dieticians) carry out nutricional assesment on participants at the beginning of the programme and each quarter.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

"Marcelina is over 80 years of age. She has lived a long and happy life with her husband: she was a happy, friendly and outgoing woman . Marcelina spent her husband’s last days by his bedside until he sadly passed away. When her husband died Marcelina stopped socialising and laughing...until one day a girl appeared wearing a tracksuit . Marcelina was attracted to the group activity that the girl proposed and now takes part in the classes. She is smiling and eating, interacting just like her old self. This girl in the tracksuit is Jana, a Siel Bleu physical trainer, she has brought happiness and joy back into Marcelinas solitary life. This story is real and is an ActiVIDA experience that has been shared by Yollanda, from Nutricia.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Our strategy is to define an operating model that leverage at maximum the strenghs of our 3 actiVIDA “pillars”: - Nutricia Sales representants who present the common offer to their existing network of elderly homes - Siel Bleu physical educators who deliver the physical part of ActiVIDA - Nutricia Nutriassesors who realize the nutricional part of ActiVIDA by screening residents of elderly homes and meeasure the impact of ActiVIDA

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There is no other organisation adressing the problem with this hollisitic approach.


The operational comittee is composed by: -CEO Siel Bleu Spain -Regional managers Siel Bleu Spain -Nutricia Elderly homes channel Manager -Nutricia Communication Manager -Danone Iberica HR Manager It has all been about teamwork and strong comitment of both parts and an exceptional and inspiring shared mission