Algreen: fighting poverty and malnutrition

Algreen: fighting poverty and malnutrition

Rabat, MoroccoRabat, Morocco
Project Stage:
Idea
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Algreen is a project that aims to make spirulina (an algae considered as the most nutrishient food on earth after breast milk) accessible to populations who most need to improve their nutrition:and that by sensitizing, training and managing a network of direct sellers from disadvantaged areas

About Project

Problem: What problem is this project trying to address?

In Morocco, malnutrition is a taboo. In fact, people often associate it with hunger, which is wrong. 5.5% of Moroccans are below minimum level of dietary energy consumption and 31% of children under 5 years old suffer from anemia. On the other hand, more than 13% of Moroccans live in slums and most of them are jobless without any skill.

Solution: What is the proposed solution? Please be specific!

The idea here is to provide spirulina to improve nutrition and at the same time provide jobs for those living in slums through a direct sales network. Our activities revolve around two axis: -Processing and valorization: We buy raw spirulina from several Moroccan producers who need to expand their market, then we process it by carrying out bacteriological testing and improving taste, and finally we pack spirulina in a bio packaging that promotes the product for a better image among customers. -Selling: we chose to market our products through a network of direct sellers coming from slums. They will sensitize our target about the benefits of spirulina and will deliver the product through direct selling.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Sanae is a young woman who lives in slums and who has received a kidney from her mother but she can't afford buying anti-rejects drugs. We were looking for so long for an economic activity for her but we couldn't find something that is not challenging for her health situation. On the other hand, she stick to a strict diet and can't eat a variety of food. With our solution, Sanae can join our sellers network and have income that allows her to buy her medicine, and she can also benefit from the product itself which is going to improve her diet and give her more energy to enjoy her life and do more activities like a 20-years girl would do.
Sustainability

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Spirulina is produced locally , unlike other solutions such as flour enriched and therapeutic milk imported . If these can be useful in case of a food crisis, our solution helps fight against the long-term chronic malnutrition , mainly due to a lack of access to a diversified diet and high price of food. Our solution promotes local initiative and autonomy of people and also enables people to create a sustainable economic activity.
About You
About You
First Name

Rajae

Last Name

Benaddi

About Your Project
Organization Name
Organization Country

, RSA, Rabat

Country where this project is creating social impact

, RSA, Rabat

How long has your organization been operating?

Less than a year

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Your Solution
Founding Story: Share a story about the “Aha!” moment that led you to get started and/or to see the potential for this to succeed.

Two years ago,I started a project of sensibilization to organ donation.I wanted to make a difference in my country and to encourage people to prevent kidney diseases and to donate organs when it's possile.But I was lacking credibility and the project's stakeholders didn't trust my abilities to work in this field because I had never worked in the medical field.So I started to think about something that will allow me to adress health issues by using MY skills as an engineer such as supply chain management,projects management,Corporate finance...So my old project's team and I brainstormed ideas and we came up with the idea of spirulina.Since then this project is my baby and I am commited to it with every bit of me.

Select Sector(s): To which of Unilever's categories of sustainability does your solution apply?

Nutrition.

Measurable Impact
Audience: Who have you identified as your customers/recipients and why? How will you get your solution to them or engage them in your initiative?

Our customers are divided into two categories:
- A category that includes malnourished children, and people living with HIV,and who will have access to our product at a symbolic price.We will reach them via NGO's.
- A category that includes any person wishing to improve their health and well-being: this includes athletes, working women, etc.This category will have access to the product via our sellers network.
Our partners are spirulina farms, NGOs, and health ministry.

Impact: What is the impact of the work to date and expected impact in the future?

Our achievements to date:
- A team has been formed.
- Study of the project through a business plan.
- A trip to Marrakech to meet Patrick Clément, a producer of spirulina and our first partner.
- sensibilization on facebook about the benefits of spirulina through our fanpage.
- Prospecting customers buy selling our partner's spirulina.
Next steps:
- Forming our independent sellers network and coaching them to sales techniques and sensitizing them to spirulina benefits.
- Product development: improving taste, bio packaging, etc…
- Partnering with NGO's and any other organism that could help
We aim to make spirulina reach populations who need it the most and not only those who use it only for their well-being (cosmetics, fitness,...).

Growth, Finance & Leadership
Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?

- Developing spirulina capsules to have a higher margin on the sales.
- Developing exports: we aim to satisfy the european and especially the french demand with african spirulina. For doing so we need to work on fair and bio sales labels.
- Duplicate this business model to other african countries.

Financial Sustainability: What is your business model to ensure financial sustainability?

We will deliver value (our spirulina) to people who want to benefit from spirulina to improve their nutrition and their well-being, through our direct saling network. Customers will pay for the product and so provide revenues for our business. Sellers will have a pourcentage on the revenues as an income. That's how our business model ensure financial sustainability.

Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.

I first experienced working in a social entrepreneurship project at my 1st year in my engineering school. I worked in a project that aims to help women who master the art of making natural cosmetics launch their own business. Then I started a project of sensibilization to organ donation. I wanted to make a difference in my country and to encourage people to prevent kidney diseases and to donate organs when it's possile.

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