Beregadougou, Burkina FasoBurkina Faso
Year Founded:
Organization type: 
for profit
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The aim is to supply the rural towns of Beregadougou and Banfora with soft quick to eat sandwiches and drinks. Allow ten people to get a permanent job in the small food industry. Develop the food supply chain in the area and attract people who are obliged to go far to get such food.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

BB PANINI FAST FOOD could be the leader in the quality food in Burkina Faso and change the face of unemployement in the rural zone?
About Project

Problem: What problem is this project trying to address?

Feeding is a big problem in our rural areas in Burkina Faso. In the industrial area of Banfora, where you have up to ten factories, there is no place to quickly have something good and soft to eat before going back to the factories. The thousands of workers, from all background are obliged to eat what they meet in road and very often, diseases are a big risk. Youth unemployment is the second problem we are facing in these rural areas.

Solution: What is the proposed solution? Please be specific!

The solution is a set of fast food, which will provide to workers a minimum quality service of: - soft hot sandwiches; - soft cold natural juice. We need to implement the BB PANINI FOOD in the rural areas, starting with Banfora, where we have up to ten factories. We are going to put one shop per factory so as to satisfy the need of each. Secondly, per shop we will directly employ four young people which will make it forty for the ten factories. Many other jobs will be around and we think this will be a factual response to our problems.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Sn Sosuco is one of the biggest factory in the area with more than 5000 workers all year round! We have the sole and first BB PANINI shop in front of that fact. Just imagine the shop with its 4 workers, selling at least 5000 sandwiches (at 750 FCFA/unit) and at least 5000 soft drinks (at 500 FCFA/unit) per year. This will make 3,750,000 FCFA for sandwiches plus 2,500,000 FCFA for drink, that is 6,250,000 FCFA sells per year, at least! Workers will be satisfied, the rural community will be satisfy because they are also allow to come and buy. Our direct 4 employees will end the year with a salary of 1,440,000 FCFA. This example is just for one factory, imagine the figures with the 9 others that we can identify!

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

We are still in the idea stage, so for now we record no impact of the work. However we can estimate the impact on the population getting permanent jobs, eating soft food as it is in big towns...even the business can attract tourists, since our areas is first of all a touristic environment.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Opening 10 BB PANINI shops in Banfora, after a year we are spreading 10 others in Sindou, after 6 months 10 others in Gaoua and so on, exponentially. Our aim is to lead that sector starting with the rural areas of our country. We are sponsoring some future business unit supervisor in food training at Ouagadougou, the capital. In Five years, all things going fine, we will get at least 60 BB PANINI shops in the country and in ten years about 130! That will become very serious and we will need to train managers to lead the business areas created.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Expenses for our mother BB PANINI shop: -1 fridge: 150 000 FCFA -1 microwave oven: 100 000 FCFA - Entrants for 5000 sandwiches: 1 000 000 FCFA - Entrants for 5000 soft drinks: 300 000 FCFA - 4 employees: 1 440 000 FCFA total: 2 990 000 FCFA about 3 millions. Incomes for our first shop: 6 250 000 FCFA at least. The benefits/year is about 3 millions if we have a yearly lost of about 260 000 FCFA. Times the number of shops we will do better.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

In rural areas, there are some restaurants and hotels that propose such food but they are more than expensive, they are far from the potential customers... In big towns like Ouagadougou, there is a fast food who is doing the same job, but still not near the rural zones.

Founding Story

I realised at the beginning of this year 2014 that the towns, urban areas have some very quick means of eating during short pauses. When coming back in my rural area, I saw it difficult to get fast food and the ones in restaurants and hotels were too expensive...I share the idea with my closed friend and she started developing...we then decide to start with a shop in front of where I work now, SN SOSUCO.


SOME YERI ARSENE CHARLOTTE, co-founder, in bakery training at Ouagadougou.
About You
About You
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About Your Project
Organization Name
How long has your organization been operating?

Organization Country
Country where this project is creating social impact

, Beregadougou

Funding: How is your project financial supported?

Friends and family, Individuals, Customers.

Awards: What awards or honors has the project received?


Where have you learnt about the competition?

In Ashoka newsletter

Tell us about your partnerships:

We will get in touch with schools and offices to provide them fast food delivery...
We will get in touch with bakeries of our rural communities to see how they can provide bread as second sandwiches option...
We will get in touch with delicatessen also for our daily/weekly consumption...

Challenges: What challenges might hinder the success of your project and how do you plan to overcome them?

First challenge is the specialty: there is no bakery school in our rural communities, but we are sponsoring some youth in towns before we launch and we think if we start with our mother shop, the first 4 or 5 employees will be trained by the one who is getting trained in Ouagadougou. When opening other shops, we are going to send the trained ones to the new shops, and why not sending some again in town...