Concepts To Projects (CTP)

Concepts To Projects (CTP): Empowerment To Enterprise, Poverty Reduction Through Sustainable Livelihoods

Westmoreland, Kingston, St. Andrew, St. Catherine, Clarendon, JamaicaKingston, Jamaica
Year Founded:
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Poverty is enemy of society and human rights. Delivery of livelihood initiatives directly to those that lack preconditions for application and award of services that transform communities into economic zones with the ripple effects of poverty reduction and resilience for sustainability.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if you could turn communities into economic zones by sending development support straight to the grassroots in full?
About Project

Problem: What problem is this project trying to address?

Assessments of CSO sector including one by GEF Small Grants Programme in Jamaica in 2008 indicate that only 10% succeed or exist past three years. Among the challenges are lack of financing, high costs, poor administration and governance, poor record keeping and lack of technical management expertise. A number of initiatives have been tried to support building of capacity but many fail enhance growth or benefits do not reach those most at need.

Solution: What is the proposed solution? Please be specific!

CTP proposes to revolutionise the delivery mechanism for developmental support at the individual and community level, by providing that one missing; but crucial link. CTP will customise a development model that responds to the predisposing, activating and reinforcing environments to poverty and poverty reduction wholistically. Through this innovative, viable and replicable approach, CTP proposed to deliver a mechanism that leverages resources to build resilience for individuals and community groups over a longer term prior to graduation of a beneficiary from a support programme and one that reaches those most at need; that vulnerable group often overlooked as they lack pre-qualifying conditions for application and/or award.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

When you volunteer time to write a proposal pro bono for a community group whose members would not other have been able to benefit; then you hear that the proposal has been approved and now 20 persons are smiling and hugging you telling you just how much what you have made their lives better. Their current achievement would have otherwise not been possible with no other means for income. A vital kick start departing the road of poverty and where women and families know that their economic future is hopeful is one of the most rewarding experiences of reaching out to persons most at need for social development. Following up a year later, you have reports of expansion. Such experiences give you drive to do more to meet ever growing challenges.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Increased capacity for 10 community groups directly impacting 150 individuals and indirectly a minimum of 800 in first instance to start and efficiently manage viable livelihood projects, reduce poverty and reverse social decline. Following evidenced-based needs and feasibility assessments, projects will be developed for funding. Direct beneficiaries will form the greater membership base and coached to chair the project management committee for their respective projects. CTP will provide direct project management and technical support or oversight of the social project depending on the capacity of each community group. To ensure knowledge is passed on to beneficiaries, each project will be designed to include a component to comprise technical assistance. This support will be enhanced over the life of the project to guarantee requisite capacity to pass the vulnerability threshold.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The model is easily replicable. As the current members from both urban and rural communities in the network are strengthened, new ones are added and eventually become national or even regional. Given diversity of approach, different entities may enter at different stages and graduate at various times within a cycle. The potential of reduction of rural urban drift, violence, income generation and industry development with the ability to transform economies in a real way and where the most vulnerable are given opportunity to make meaningful contribution to national economy.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Maximising income from variety of sources, CTP will leverage support from grant funding in first three to five years with other income generating activities such as fees for services; trade for services, and commissions/gratuities from excess gains on other livelihoods and social good projects from within the network. A unique approach to ensure and maintain cost effectiveness and value is the graduation model applied that ensures resilience.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Entities such as the Social Enterprise Boost Initiative and The Competitiveness Company and possible others have programmes that entail some of the elements proposed. The major difference is the cohort targeted and the wholistic approach as to resilience, time frame and graduation from support mechanism and also from start to finish of an social initiative.

Founding Story

Working in social development for the past 11 years at the heart of numerous initiatives to reduce poverty and empower individuals and communities, I have been concerned for several years now about the high rate of reversal of project gains. Projects are short, support is limited and oftentimes, the framework within one set of support initiative is impossible for sustainability. Agonising over the situation for the past 3 years for a solution, I have observed and analysed the key gaps. Bolstered by my training in social and change communications, a wholistic solution that merges the best from several growth and change strategies and that is culturally, politically and socially appropriate came to light and has been refined in recent times.


Nicole West-Hayles, MA; Wayne McKenzie, JP - Co-Chair; Tamara Wright - Co-Chair; Renee West - Education Rep.; Monique Thomas - Youth Representative on Board; Headley Frater - Business ma/Board Director; Joshua Young - Co-ordinator, Mearnsville/Auldayr Community Development Committee The team will expand and formalise over coming months as moves to start-up drawn from network developed over the past 11 years and responsive to current demands.
About You
West Communications and Business Support Solutions
About You
First Name


Last Name


About Your Project
Organization Name

West Communications and Business Support Solutions

How long has your organization been operating?

Organization Country

, Kingston

Country where this project is creating social impact

, Westmoreland, Kingston, St. Andrew, St. Catherine, Clarendon

Funding: How is your project financial supported?

Individuals, Foundations, NGOs, Other.

Awards: What awards or honors has the project received?

None. Except for small grants awarded to community based organisation that the Founder has written for beneficiaries pro bono.

Where have you learnt about the competition?

Ashoka Google hangout on culture

Tell us about your partnerships:

CTP will partner will formalise partnerships from within the network that includes grass roots community groups and community leaders, private sector, youth clubs and others desirous of making change. Working with these groups over the years, they have demonstrated the desire for change.

Challenges: What challenges might hinder the success of your project and how do you plan to overcome them?

1. Political interference (consultations with political stakeholders, management of expectations)
2. Adverse weather conditions (plan activities most favourable to weather conditions and to maximise gains prior to onset of poor weather)
3. Poor economic conditions (economic activities properly managed to maximise gains and leveraging of resources in network)
4. Delarys in transfer of knowledge to direct beneficiaries (flexibility built into the intake model)