For every smile – sensory toys for kids

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For every smile – sensory toys for kids: Sensory toys for kids - we want to spark their imagination and see them smiling

Warsaw, PolandWarsaw
Project Stage:
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

For many of us it is extremely difficult to imagine the world of disabled children. We pass by avoiding a look at a child in a wheelchair, we are afraid of mentally disabled kids and we don’t know how to react in front of a blind kid. Over 130,000 Polish children are diagnosed as disabled. Their parents struggle every day to make their life normal. We would like to support them and through our toys to put a smile on every kid’s face.

About Project

Problem: What problem is this project trying to address?

Having in Poland a disabled child means staying excluded from a normal life. Parents (in many cases there is only one parent taking care of a kid) focus on medical treatment, medicines and rehabilitation, devoting their whole life to the child. The Polish social system doesn’t cover all costs and services, that’s why parents have to support their kids in development at home. So, they look for toys and educational materials which could help to create enjoyable and meaningful sensory activities. At that point they realize that it is very difficult to find for a child an interesting, safe, stimulating and reasonably priced toy. There are a few internet warehouses offering such toys, which are imported, expensive and in a very limited selection

Solution: What is the proposed solution? Please be specific!

Parents having disabled children are stigmatized enough, they are left alone with their problems, so they are looking for support and reliable information. We would like to support them by: - offering our products – sensory toys, which will develop children’s skills like memory, cognitive, physical, social and emotional senses; - sharing our experience, - helping with consulting and information. We will cooperate with experts who know more about disabled kids needs, but we want to invite parents to create our toys as well. Finally, our goal is to create toys and games which will be suitable for healthy kids too. Our products will support social inclusion and give the opportunity to play all the kids together.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

One of our friends chose a volunteering program in Colombia. She wanted to teach English to blind children. Before her trip she started to collect ideas, educational materials, books in Braille, etc. She started, but never finished... She realized that available games for those kids are or completely outdated and unattractive, or imported and therefore extremely expensive. That was the first idea for “For every smile”. Creating attractive, waking up child’s engagement products we believe to help disabled kids to develop better and to have fun. We will produce our toys according to CSR rules and in reasonable prices. Even more, we will support parents with all information needed and invite them to participate in creating new products.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Our goal is to grow “For every smile” provincially (Warsaw) and regionally (Mazovia) in the 1st phase of the project and then, in the 2nd phase, go nationally. We want to encourage about 200 families to co-operate with us by listening to them, sharing ideas and opinions, so we can create products which they really need for their children. The key to our success will be in cooperating with experts (sensor technology, rehabilitation) and parents, in hiring professional staff and inviting volunteers to our project. In working with kindergartens, schools, community groups of parents with disabled children and treatment centers for these kids, we include marginalized groups, thus the impact will be immediate for them. We will influence the society by convincing people, that sensory toys are good for all kids. We do not differentiate, we promote diversity, social inclusion and empathy.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Our main marketplace are parents with disabled children ages 1 and up. We want to get adults involved, active, and developing WITH their children. We are also very interested in cooperation with integrated kindergartens and primary schools, as well as with treatment centers, institutes and foundations dedicated to the kids with disabilities and special needs. As a partnership of NGO (MaMa Foundation) and business (Garden of Words) we have the ability to work with community, universities, municipalities and business clients. We will also use our partnerships with friends, like Mamola - producer of the first multisensory rocker swing in Poland.


We combine engagement, creativity and empathy of a NGO with a business organization. We will provide the exact division of responsibilities and tasks. Sylwia Chutnik as a President of MaMa Foundation will support the “For every smile” project with her experience, knowledge, essential background and contacts to experts, other organizations and directly to parents. Aleksandra Nieściuszko as co-founder and co-owner of Garden of Words will share her PR and marketing communication knowledge and will be responsible for distribution. She is experienced in selling products and in customer relations. We will hire a project manager to lead and to coordinate designing and production process, as well as create a volunteering program for professionals and students. We will update information and organize status meetings. We strongly believe in teamwork and want to share our enthusiasm with others.