FoodCloud - Reducing food waste and food poverty and bringing communities together through shared food.

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FoodCloud - Reducing food waste and food poverty and bringing communities together through shared food.: FoodCloud connects food businesses that have surplus food to nearby charities that need it, through an app and website.

Dublin, IrelandDublin
Project Stage:
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

FoodCloud matches food waste and food poverty within communities. Using our app, or through our website, businesses who have registered with FoodCloud, can upload details of their surplus food and the time period in which the food can be collected. The app then automatically sends a text message to the most appropriate charities in that community.The first charity to accept the offer collects the donation directly from the business.

About Project

Problem: What problem is this project trying to address?

It is estimated that 30% of food produced for human consumption is lost or wasted across the global food system. Food waste is a mismanagement of natural resources including land, water and fossil fuels. The economic impact of throwing food away affects all parties involved in the supply chain, including the final consumer. Wasting food while millions of people around the world suffer from hunger raises moral questions. In Ireland we generate approximately 1m tonnes of food waste annually, while 1 in 10 Irish people are suffering from food poverty. Within communities food businesses frequently experience food surpluses, as a consequence of the modern food system, while charities struggle to provide food for those who need it most.

Solution: What is the proposed solution? Please be specific!

FoodCloud is a virtual foodbank that provides the opportunity for businesses and charities within communities to work together to solve the social and environmental problems associated with food waste and food poverty. This low-cost technological solution makes the surplus food redistribution process fast and efficient, especially necessary considering the perishable nature of most food products, and is not as capital intensive as the more traditional physical food banks. This service using a mobile application, is not available in Ireland or in the majority of EU countries. According to Tesco, this is the first time they have been offered a retail level solution for their surplus food. FoodCloud is a local solution to a global problem.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Philip, a store manager at Tesco in Drogheda, Co. Louth, spends €3,000 annually disposing of perfectly good food. Drogheda is one of the most deprived urban areas in Ireland with high levels of food poverty. Foodcloud allows Philip to upload details of his surplus food using our App and automatically notify all the charities in his community. When the offer is accepted, a charity collects the food during the time specified. Philip has reduced the cost of waste disposal for his store and its environmental impact, he has also contributed to his community in a meaningful . The recipient charities have reduced their food costs. allowing them to enhance their service offering and increase their own positive social impact.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Food Cloud represents a local solution to a global problem and can be scaled initially across Ireland and potentially internationally, using a social franchise model whereby local franchisees licence the technology and service and are provided with ongoing training and support. The social franchise model requires the local franchisee to create the network of businesses and charities within their community. Food is lost or wasted throughout the supply chain from agricultural production right through to final household consumption and the causes vary by region and by point in the supply chain. While FoodCloud is currently focused on a retail level solution, our long term vision is to provide a solution to match food waste with food scarcity across the supply chain, including: FoodCloud Gleaning Network, FoodCloud FoodBank, FoodCloud product range, FoodCloud cafe and catering school.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There is one registered food bank in Ireland and a well established food banking infrastructure across the EU. Traditionally, Food Banks source donations from the distribution, manufacturing and production stage of the food supply chain. FoodCloud is the first solution in Ireland and across the EU that targets retail level waste where donations tend to be of a higher frequency, in smaller quantities and can be perishable (i.e. bakery products, fresh fruit and veg or stock with one or two days to go before use by dates) which does not suit the Foodbank model. FoodCloud’s low-cost local solution makes the surplus food redistribution process fast and efficient and is not as capital intensive as the more traditional physical food banks. It can easily be scaled across Ireland and internationally. Our innovation is not currently being provided by anyone else in Ireland or across the EU.


FoodCloud is resourced by two full time employees, Iseult Ward and Aoibheann O’Brien who are also the founders of FoodCloud. We believe we have a team that is uniquely placed to offer this solution based on a combination of our research on international best practice, our technology offering and our passion and drive to achieve our vision. Within Tesco Ireland, the national partnership with FoodCloud has been approved at board level, a team made up of senior level Tesco representatives from CSR, logistics, waste and retail are dedicated to ensure that FoodCloud is rolled out effectively and efficiently nationwide.