Audience: Who have you identified as your customers/recipients and why? How will you get your solution to them or engage them in your initiative?
Idea of green choice apparel supply chain is promoted. We see it as a sustainable challenge and an opportunity.
Textile manufactures will be our main customers. First, we will cooperate with Green Choice Alliance NGOs to pressure international brands to choose green manufactures. Second, we will collaborate with local villagers to supervise the treatment efficiency. Third, we will educate factories to treat water and help them to understand the beneficiaries of positive environment performance.
Impact: What is the impact of the work to date and expected impact in the future?
Governments are setting strict standards and increasing the cost of violation. Local villagers are protesting against pollution of rivers. Biological treatment of hazardous dye wastewater is a cost-competitive and ecofriendly alternative to conventional chemical treatment. If implemented well, we will achieve considerable positive impacts on sustainable living:
First, River in Xintang, cadmium concentrations were 128 times above China’s environmental standards. Cadmium exposure can cause such as kidney and lung disease. After water treated properly, we estimate decrease in reproductive and fertility problems and other health problems.
Second, some factories that violate environmental regulations are part of the supply chains of major apparel brand; we expect to change this.
Third, the ecosystem begin its restoration in absence the of toxic pollution.