Loma Grande, ParaguayLoma Grande, Paraguay
Project Stage:
< $1,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

In this draft you will find an effective solution for rural lower middle class, to hold them secure and with a permanent income. It consists in a fish processing plant that will encourage villagers from a region to engage in fish production.

About Project

Problem: What problem is this project trying to address?

Paraguay is a country with many natural resources for fish farming practices. The District of Loma Grande is an area of many wetlands and estuaries. This type of land is regarded by villagers as unproductive land, "cheap lands" because the primary sector of economy is very focused on the production of cattle more than anything for the broad market out there for it. So, there live many humble villagers whose aren't using their resources.

Solution: What is the proposed solution? Please be specific!

Fish production is an activity without much effort, but with dedication it will give a significant revenue source. In my opinion, I think that one way to encourage people to use their lands for fish farming is by establishing a fish processing plant in the area. Thus, this fish processing plant would serve as a collection center for small and medium-scale producers and will achieve to satisfy the market demand in my country.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

When the fish processing plant (FPP) is established, this actions should be performance: It will inform villagers about ways of exploitation of resources available of their lands, according to the characteristics of the area. The FPP is going to sign a contract with potential fish farmers with whom the fish processing plant will have a mutual commitment. FPP must commit to build ponds. Also, they will supply a certain amount of fingerlings and fish food to fish farmers so they can start the raising and fatting, and they are in charge to deliver a certain amount of fish after a period, and the plant agrees to purchase the lot produced. FPP will give to the potential fish farmers access to education, community support and materials.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

The "Hermanos Lui", located in Alto Parana Department, in Paraguay, is a pioneer in the field of fish farming in the region. Currently, it has an infrastructure prepare for large-scale production. In the beginning, they started they started as a small business, to become now a productive business recognized in Alto Parana Department. FPP differs from Hermanos Lui in it will be a collection center for small and medium-scale fish farmers in the district of Loma Grande, Cordillera Department. This also will encourage a greater number of people owning land suitable for fish farming.
About You
About You
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About Your Project
Organization Name
Organization Country

, CD, Loma Grande

Country where this project is creating social impact

, CD, Loma Grande

How long has your organization been operating?

1‐5 years

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Your Solution
Founding Story: Share a story about the “Aha!” moment that led you to get started and/or to see the potential for this to succeed.

In 2009 my uncle’s family made the purchase of a small farm in a rural area in Loma Grande. With the desire of having a productive farm, I investigated effective ways to sustain it. Fish farming was an interesting activity to do. Besides that, the farm is 60 km far from San Lorenzo's city, where my home is located, so I have to travel from the city to the farm once a week. On the motorway you can see the vast "cheap" land and their humble shacks owners. They don't know how to exploit their lands and make them productive. They don't have enough information and the government doesn't care much. When my idea was implemented, it turned out to be quite profitable. With little investment involved, ensures that it is a very important income

Select Sector(s): To which of Unilever's categories of sustainability does your solution apply?

Sustainable Agriculture.

Measurable Impact
Audience: Who have you identified as your customers/recipients and why? How will you get your solution to them or engage them in your initiative?

The recipients are villagers from my family farm district. The villagers of that region have lands suitable for fish practices. When I started to investigate the reason why the owners of those lands aren't using their resources, I realized that the reason is simple. They don't know how to exploit their lands and make them productive due the non enough information. FPP will inform villagers about ways of exploitation of resources available of their lands, according to the characteristics of the area.

Impact: What is the impact of the work to date and expected impact in the future?

If it is chosen the fish production of tilapia species, the following would be an estimated calculation. Considering a 1,5 hectares meters and that each pond has 300 meter square along with the required dike around. We can place in 24 ponds and the rest corresponds to the house, storage and drainage area. Then we have 7200 square meters of water surface (square meter of water). A kilo of meat fish is produced per square meter of water. So ponds will produce 7200 kilos of fish every four months (on an intensively fattening). This is equals to an annual production of 21600 kilos of fish annually. The kilo of fish in Paraguay is sold to one dollar. So, the preview production amounts will cost to 21600 dollars.
The FPP will make a continuous training to farmers about the proper handling of fattening, growing and harvesting fish according to standards and a continuous control of pound.

Growth, Finance & Leadership
Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?

I'm working on this idea with a friend. Our family support us economically. We are now having a pond that produces 686 kilos of fish per year that is integrated with extensive raising of livestock pigs. We are thinking about establishing the first fish processing plant in the region in the next 2 years. We are looking for financial support and training from the goverment to improve our idea.

Financial Sustainability: What is your business model to ensure financial sustainability?

Like any big food producing industry, it is totally sustainable, taking into account the high global demand for food, also to be one of the few that is dedicated to the heading will have opportunity to grow without having to compete too.

Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.

My family have implemented extensive raising and fish farming on a farm, and the revenues generated have covered in less than a year the investment we made, despite of the production is minimal currently. My will is to implement a large-scale production, but I haven't been able to do it, due of my economic status, but the benefits I obtained and experience I gained are many.