Impact: What is the impact of the work to date?
I have trained many women in rural and underprivileged areas in Jordan such as Tafileh , Sahab and Palestinian refugee camps, i provided some of the women i trained with sewing machines so they can work from home. in 2008 i created a blog that attracted a lot of interest to my work which encouraged me to create this brand that combines art, environment and people to help us change our ideas about waste, creativity and even people's abilities to make a difference no matter what their educational background is. most of my work with the women can be found on my blog: www.myupcycledlife.blogspot.com
My most recent project in Sahab (an industrial zone in Amman) I was able to train twenty women and then employ six, we were already able to get a few clients who are buying our products which include juice box shade lamps, fused plastic bag purses and upcycled leather jewelry.
Barriers: What barriers might hinder the success of your project and how do you plan to overcome them?
One of the challenges that i usually face is that women are sometimes not allowed to participate in certain events especially if there were men in the place where the workshops are held. Another challenge that i faced in tafileh is the tribal issues between families that i often find myself dealing with. both of these challenges were faced because i normally work on my own as a volunteer which may discourage women from participating in the workshops that's why i want to register a not for profit organization that will encourage them since they will have an opportunity to be hired in the future
Full Impact Potential: What are the main spread strategies moving forward? (Please consider geographic spread, policy reform, and independent replication/adoption of the idea or other mechanisms.)
We are now creating a website and online store as well as registering a not for profit organization. Sahab is one of the areas i'm planning to work in but there is potential to start another khordda project in Wadi Musa (near Petra) to create another line of products like jewelry and cloths. Khordda will function from different areas in Jordan and each area will be producing a different line of products that are upcycled as well as natural products such as soap and herbs.
We want to create a community of women and connect them to different markets in Jordan and abroad through our online shop and website we also want to help women start their own brands that reflect the challenges they face and offer creative solutions.