Khordda

Khordda

Amman, JordanAmman , Jordan
Project Stage:
Growth
Budget: 
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Khordda, which is an Arabic word, means scattered and unwanted objects. The philosophy of Khordda is finding meaning in the meaningless by teaching people to use their own hands to transform waste into functional products that will help generate income and reduce waste in landfills.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

what if we can turn trash into artistic products that can generate income to many families and reduce waste in landfills
About Project

Problem: What problem is this project trying to address?

It's a two dimensional problem one is related to the mindset of society and the other is related to waste management and they are both interconnected; waste is poorly managed due to society's mindset and the lack of recycling facilities in Jordan. The rising population growth and the political situation in the MENA region that has lead Jordan to host more than 300,000 refugees has generated more waste that has gone beyond Jordan's capabilities.

Solution: What is the proposed solution? Please be specific!

We want to create a community of women who use these problems as tools to create a solution. While recycling is not the best option, why not increase the life span of waste by giving it a second chance to become functional and creative products and also giving the women another chance to become productive individuals, generating more income for themselves and their families and changing their perceptions about waste, creativity and their own abilities. By encouraging women to create products from waste, we are hoping that they will not only feel empowered but they will also affect other women
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Plastic bags are one of the major problems we face in Jordan to the extent that people started calling them the national birds of Jordan. We collect these bags from the streets or from our neighbors and families, we then fuse them together creating a fabric-like material that we then sew into bags, shade lamps and many other products and since these plastic bags are non recyclable, reusing them is the best option. we already had a client who ordered a quantity of this product which helped us cover many of our expenses so far and helped us market our brand to potential clients.
Sustainability

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There is a non profit initiative called Zawayed they re-use paper to create products such as photo frames and trays. The materials they use are limited to paper and they don't re-use other waste materials like cans, plastic and fabric, the techniques they use are time consuming and the designs are limited they only work in one area in east Amman. Whereas Khordda uses different kinds of materials especially materials that are non recyclable such as plastic bags and juice boxes we work in different areas in Jordan and underprivileged communities not limited to the capital Amman.
About You
Organization:
خردة Khordda
About You
First Name

Hana

Last Name

Faouri

About Your Organization
Organization Name

خردة Khordda

Organization Country

, AM, Amman

Country where this project is creating social impact

, AM, Amman

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Project
Year founded

2008

Impact
Impact: What is the impact of the work to date?

I have trained many women in rural and underprivileged areas in Jordan such as Tafileh , Sahab and Palestinian refugee camps, i provided some of the women i trained with sewing machines so they can work from home. in 2008 i created a blog that attracted a lot of interest to my work which encouraged me to create this brand that combines art, environment and people to help us change our ideas about waste, creativity and even people's abilities to make a difference no matter what their educational background is. most of my work with the women can be found on my blog: www.myupcycledlife.blogspot.com

My most recent project in Sahab (an industrial zone in Amman) I was able to train twenty women and then employ six, we were already able to get a few clients who are buying our products which include juice box shade lamps, fused plastic bag purses and upcycled leather jewelry.

Barriers: What barriers might hinder the success of your project and how do you plan to overcome them?

One of the challenges that i usually face is that women are sometimes not allowed to participate in certain events especially if there were men in the place where the workshops are held. Another challenge that i faced in tafileh is the tribal issues between families that i often find myself dealing with. both of these challenges were faced because i normally work on my own as a volunteer which may discourage women from participating in the workshops that's why i want to register a not for profit organization that will encourage them since they will have an opportunity to be hired in the future

Full Impact Potential: What are the main spread strategies moving forward? (Please consider geographic spread, policy reform, and independent replication/adoption of the idea or other mechanisms.)

We are now creating a website and online store as well as registering a not for profit organization. Sahab is one of the areas i'm planning to work in but there is potential to start another khordda project in Wadi Musa (near Petra) to create another line of products like jewelry and cloths. Khordda will function from different areas in Jordan and each area will be producing a different line of products that are upcycled as well as natural products such as soap and herbs.

We want to create a community of women and connect them to different markets in Jordan and abroad through our online shop and website we also want to help women start their own brands that reflect the challenges they face and offer creative solutions.

Sustainability
Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

We are in the process of starting our online shop to sell our products that can be shipped anywhere in the world, we also get orders from our clients who are either individuals or companies that want to distribute giveaways for special occasions. We also display our products in different art galleries and shops in Amman. Our vision is to one day open a lifestyle shop that will sell products to encourage alternative ways of living.

Founding Story: Share a story about the "Aha!" moment that led the founder to get started and/or to see the potential for this to succeed.

It was more of a gradual "Aha!" moment. I studied graphic design and worked in advertising agencies for three years. the idea of a 9 to 5 job never appealed to me, i decided to quit my job and start something that combined all the things i love: Nature, art and people. Since i was unemployed i started making jewelry from my father's old wallets, i then used different materials and started to post the results online which got a lot of attention. It made me realize that i can teach women who can't afford expensive art supplies to use waste as a means to express themselves and make money out of their expression. It was a healing experience for me that i wanted to share with others like me and create a community of believers in creative change

Partnerships: Tell us about your partnerships.

Tatawor: An NGO that helps us with the management and logistics of the project such as finding volunteers and introducing us to new communities where we can work with more women

Hima is an environmental NGO that works with women in the south of Jordan on different environmental development projects. We will be training some of the women they work with in Wadi Musa

Green Future recycling company that provides waste materials

Women Powering Work
Is your project targeted at solving any of the following challenges?

Training and education such as skills workshops, entrepreneurship courses, apprenticeship opportunities

Does your project utilize any of the strategies below?

Using sophisticated communication tools such as a brand or the performing arts