Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?
We start off with pens but then move on to luxury paper goods.Why pens first?It's the easiest to market,but as we grow,we gain enough experience to diversify.At the moment we are outsourcing our recycling process but over the next 18 months we plan to have our own recycling plant.The Unilever awards will help us with exposure which will gain us investors.Printex, a franchise of PaperInk is manufacturing the pens as per our requirements. We have distributed pens free of cost in a promotional campaign and have gained satisfactory results. The immediate next step is to manufacture and market souvenir pens to sell at a higher margin.This will help us break even with our initial production cost.
Financial Sustainability: What is your business model to ensure financial sustainability?
PaperInk is investing in collection & segregation of cup waste to create high grade pulp.3 tier marketing strategy targeting waste producers,regulators & pen buyers consolidate PaperInk's position in hearts & minds.Recycled paper pens are sold for everyday $0.99 to luxury $98.99,so not to compromise variety & style.Extant technology,market readiness & investors' willingness make PaperInk so awesome.Right now,waste can truly produce wonders!
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.
The team was top 50 semifinalist in the Global Entrepreneurship Week 2013, hosted by the Kaufman Foundation for a project that uses Mobile technology to verify medicines. Also was the Global Health Prize winner in Global Social Entrepreneurship Challenge, University of Washington. The founder was top 50 select in the sustainable cup challenge, by DoSchool, Germany. We were contacted by CNBC to feature our latest preneur of mobile technology.