PUPA Early Childhood Development: PUPA - ECD for Parents and Caregivers in Low Income Communities
Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?
Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?
Founding Story
Team
Mary Anne
Amorim Ribeiro
Please select
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Businesses, Regional government.
Corporate Leaders Program from IADB- Interamerican Development Bank - Oportunity for the Majority - 2010
35+.
After-School Provider.
I am applying on behalf of a particular program or initiative.
Home-School.
Childcare, Professional Development, Community, Parenting.
Equip Adults to Drive Change in Learning: Providing creative learning experiences for teachers, parents, working professions and others that empowers them to drive change in any part of the learning ecosystem.
Play-oriented areas in communities and support for babies and children.
Child development classes for low-income caregivers and mothers.
The consciousness of the importance of affection and playing in the construction of cognitive, social, and emotional intelligence of children.
The empowering of caregiving adults with reference to low-cost resources, such as wide range materials, like resources for play-oriented experiences.
The rescue of the childhood of these adults and portfolio of activities/games that stimulate the 5 axes of development: Affection, Health, Music, Literature and Environment.
The importance of emotional (affective) protection, bonding, and the child’s emotional health.
In 3 modules (16 hours each) and 2 home follow-up visits in each phase, the trainings are given by 2 PUPA certified educators. Within the very community or in a space offered by the sponsor company, the caregivers receive KIT PUPA and experience dynamics: rescue and value the childhood of the caregiver; fundamentals and concepts of childhood development and neuroscience; expand the play-oriented and educational repertoire; improve the quality of the mediation of the caregiver with themes of early childhood everyday life and its relation with full development.
Nobel Prize of Economy in 2000, James Heckman proved that the best investment that exists in in early childhood: If we wait till the teen years to stimulate this, it will be 60% more expensive and the results will not be the same as in a child up to 3 years old. (US$1=US$17).
The global movement shows that there are more and more projects (ex.: Seven is Too Late) directed at early childhood and are attracting the attention of the government, various sectors and, especially, the family. The parents are seeking alternatives and stand ready for the reinvention of learning, through play.
We understand that playing impacts the neurobiological and psychological dimension and promotes full development of the child, orienting the promotion of adequate stimulation of the child through simple, play-oriented, and accessible activities. For this reason we believe that children learn playing, however it is important that pillars like Health and the Environment in which the playing happens also are worked on. This because, the child only plays if he is healthy. If he doesn’t play, he doesn’t develop.
The capital used until the present moment was USD1 million, financed by IADB and another USD1 million from associates (personal capital).
The company still has the option of financing another USD 2 million with IADB.
The payment deadline is 7 years after the 3 year “grace period.”
PUPA is a private business, with a social mission, inspired in the B-CORP model. Its mission is to transform the world through the best experiences for early childhood. Through affection, scientific evidences of neuroscience and of education, to potentiate the window of opportunity (early childhood) of human development.
The resource of developing the opportunity of continued training, through the online platform. With tutorial videos, the public will be able to watch them so that they can apply them in the child’s routine; and become a reference channel that offers services to the childhood market, with a social mission.
There is a difficulty in finding partnerships with businesses that have the objective of reaching the family, and not just school education. Currently PUPA has a partnership with the LEGO Foundation: as happens the training of low-income caregivers, each one receives a Duplo LEGO kit, to serve as one of the tools of childhood development.
There are few projects directed at the family. The proposals from QUINTAL – Espaço do Brinca (Play Space) and MALA DE LEITURA (Reading Bag/Suit Case), are excellent, for they work on the languages (literature) and also on the environment in which the child will be introduced. They could contribute in two axes of the PUPA methodology.
In 15 years we believe that the expansion of PUPA will already cover all of Brazil and, also, some countries in Latin America. Its scale model, with simple and play-oriented language, has the capability of reaching more than 1 million adults in the next 10 years, which will give strength for the brand to become an early-childhood reference in the market.
Every trimester we report the indicators to the IRIS platform, because of the contract that we have with IADB. In the first year, there were already more than 1 thousand people impacted. The greatest challenge is to direction the market desire toward early childhood, for we believe that, in the long-term, there will be a reduction in the rate of skipping school and childhood violence; improvement in the relationship between adult and child; and still an income and work opportunity generation.
1,001 to 10,000
Yes
Fewer than 10
Fewer than 10
Creating a Supportive Socio-Emotional Environment, Providing a Range of Opportunities (providing the equipment and materials needed for various types of play), Educational Structuring (developing playful projects within educational contexts), Adults Participating (Ensuring adults are able to play alongside children).
Yes, PUPA is a business that is invested in ZOOM Group that is the exclusive distributor of LEGO Education in Brazil.