Re:Use.me

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Re:Use.me: Recycling, Employment of Excluded Social Groups and Social Mobilization

Varazdin, Koprivnica, Cakovec, CroatiaVarazdin, Koprivnica, Cakovec
Project Stage:
Growth
Budget: 
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Social Cooperative Humana Nova encourages the employment of the disabled and other socially excluded persons through the production and selling of textile products made from ecological and recycled fabrics. University North provides capacity building of care providers and professional staff in all partner organizations and develops business model, branding, marketing and communication.

About Project

Problem: What problem is this project trying to address?

Croatia alone produces 135 000 tonns of textile waste annualy. In underdeveloped waste management system, including very low rate of reuse and recycling, there is a need to address this and other materials. There is also limited access to job market of underprivileged and socialy excluded social groups and individuals. In adition, awareness and visibility of related environmental and social problems is very low, as is the knowledge about social enterprenuership.

Solution: What is the proposed solution? Please be specific!

Setting up of Reuse and Recycling Centers in three Croatian counties that employ disabled and other socially excluded persons through the production and selling of quality and innovative products made from ecological and recycled fabrics. Providing capacity building for partner organizations and developing of business model, branding, marketing and communication, including public education campaings, social mobilization and multimedia and social media tools.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Collecting, sorting and recycling of textiles has many positive effects: - reduced need for landfill disposal, which directly affects the climate change (e.g., woolen clothing does not disintegrate, but produces methane, which contributes to global warming); - reduced the need for the production of fabrics - having in mind that textiles are collected, sorted and distributed mostly locally, reducing the impact on environmental pollution due to limited transportation; - less burden on household budgets due to the less expensive textile products and clothing.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The goal is to set up REUSE Centers for collecting and processing and recycling of the following materials: textile, paper, furniture, household and electronic waste and intensify contribution by citizens trough communication and social mobilization campaigns. The increased workload in the centers will provide job opportunities for increased number of beneficiaries from underprivileged and socially excluded groups. Young urban population related to university activities will be involved in projects and included in awareness and education campaigns. Overall, in 4 counties included, beneficiary population amounts to more than 500.000 inhabitants with the potential to be widened to national and regional (SEE) level.
Sustainability

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Although there are public institutions and CSO addressing both problems (waste management and socially excluded groups unemployment), this is the only cluster in the country and the region that addresses both problems in a holistic manner.
Team

Team

Project coordinator is based in University North; Project partners are delegating steering committee members and external consultant is included in project elaboration, monitoring and evaluation.