A Day To Celebrate Life

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A Day To Celebrate Life: The D.T.C.L. is one part of a media partnership to create videos that help people Live Better, Help Often and Wonder More.

London, Manchester, Leeds, Cambridge, Oxford, Edinburgh, Brighton, Bristol, Leicester, Birmingham., United KingdomLondon, Manchester, Leeds, Cambridge, Oxford, Edinburgh, Brighton, Bristol, Leicester, Birmingham.
Project Stage:
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The Sunday Assembly is all the best bits of church, but with no religion, and awesome pop songs. Our mission: to help everyone find and fulfil their full potential.

We are forming a media partnership with Plum Pictures to create viral content that will help people find their potential, to encourage them to start Assemblies and to spread the word about the movement.

The key part of this: the Day To Celebrate Life on 27th September.

About Project

Problem: What problem is this project trying to address?

Human beings are social animals, but the decline of organised religion, and the increasing atomisation of society, has led to a decrease in belonging and community, and subsequent decrease in wellbeing. Recent studies show that communities across the UK are more fragmented and provide a lower sense of belonging than 40 years ago. Dorling (2008) The Way We Live Now. Cockshaw & Shochet (2012) Demonstrated a link between belongingness and depression, with general and workplace belongingness accounting for 45% of the variance in the depression symptoms of their sample. • Two million more single-person households by 2019 (UK) • More rich, poor and ethnic ghettos than ever before. • 7% annual drop in trust between neighbours from 2003-05.

Solution: What is the proposed solution? Please be specific!

The Sunday Assembly adapts the amazing community building institution of church, and repurposes it for the 21st century. We hold regular services with wonderful songs, amazing speakers and tea and cake at the end. Our model allows anyone to start an Assembly in their town, providing them with a website, format, branding and marketing support. The Day To Celebrate Life would be a day to create positive emotions around the blessing of being alive. This day would draw attention to the Sunday Assemblies that are starting, encourage more people to start their own and be hub of multi-platform content production partnership between Plum Pictures and The Sunday Assembly.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Amanda Dutson is a 28 year old Australian living in London. She’s been attending Sunday Assembly for 6 months (up to April 2014). Amanda started off attending the services, but in time wanted to get more involved in the community aspect. In December she signed up to join the RESOLVE group. This is a peer-to-peer support group, where participants from the community join to try to stick to a resolution. Starting in January this year Amanda attended the small group every Tuesday and found the course so helpful she volunteered to help start more RESOLVE groups. Along the way she has created seven really firm friendships with people from the group, who she continues to see at the Assembly, and when they volunteer on community projects.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The Sunday Assembly has succeeded in scaling internationally within the first year of operation. Our spread strategy is to accelerate this growth. Our vision is a secular congregation in every town, city or village that wants one. We foresee there being as many self-organising secular congregational communities as there are religious ones. Video content will be a vital way for us to provide people ways to ‘Find and fulfill their full potential’, as well as a way for us to reach our Full Impact Potential. It is impossible to extrapolate from exponential growth but a year long online campaign might be able to help us hit 2015 Assemblies in 2015 (with an average of 200 people / community this would reach over 40 000 people).

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

The Big Lunch - http://www.thebiglunch.com/ The Big Lunch shows the power, and need for community. Created in 2009, last year 3.65 million people took part in the day of neighbourly lunch. Big Lunch, is limited in scope in that it gets communities together for one day, which is excellent, but for strong and weak ties to grow then a more concerted longer term committment is needed. Meet Up Http://www.meetup.com Meet Up is a phenomenally successful operation that shows the need for community events, however, in fact leads to individuals creating fractured social lives, with many separate events. Congregational community organisations succeed by offering many activities under one umbrella, so that community links build cumulatively. Lastly, the Sunday Assembly adds a purpose of holistically caring for a person's whole life. This is the power of our approach.


The Sunday Assembly has a unique team of co-founders in Pippa Evans and Sanderson Jones who are both entertainment professionals with experience creating media AND who have strong entrepreneurial and community backgrounds. Will Daws, the managing director of Plum, is passionate about this project and will be joined by Dan Lewis, development producer, and Nick Berry, shooter editor, to help create the ideal content and story for the project. Plum will also work with Sunday Assembly Films volunteer crew Tim Grewcock, Assistant Producer, Tom and Theo Tennant, Camera Operators, Chris Penty, sound engineer. Together this team can make magic which touches the hearts of millions and mobilises a global movement for community. A community that wants to Live Better, Help Often and Wonder More.