Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$250,000 - $500,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The constant overuse of fossil fuel creates global warming.
With the ineffectiveness of Kyoto Protocol the world is heading towards self destruction.
SUSCHAINABLE addresses the root cause of global warming the best way possible, the way everybody is a winner, in a self-sustainable method.

About Project

Problem: What problem is this project trying to address?

Last 100 years, Earth's temperature increased 1°C, two-thirds occurring in the last 30 years. Kyoto protocol is ineffective, CO2 emission does not slow down and is instead increasing at a faster pace. According to IEA, the goal of limiting warming to 2°C is becoming more difficult each passing year and is more likely to increase by 3.6°C to 5.3°C in 2100. The result will leave the world's ecosystem unable to sustain most of human population.

Solution: What is the proposed solution? Please be specific!

Suschainable project(SP) offers financial support to industries in a shared saving ESCO-like manner. SP offers subsidy for factories need to implementing renewable energy/energy efficiency projects. Installation of the project will be awarded to the 3rd party renewable energy company under a bidding system. Once the system is running, the industry get cost reduction benefit and will then pay a fraction of saved cost back to SP monthly. SP will keep reinvesting in other projects for other factories indefinitely and will be self-sustained without need for future donation. The 1st phase will be focusing on a Solar Water Heating which by far offer the best combination of CO2 emission reduction, ease of integration and fastest results.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Many factories require hot water or steam in manufacturing, most common way to do this is through the use of fossil fuel boilers. Adding on a proven Solar Water Heating (SWH) system into existing boiler in factory will reduce up to 80% fuels needed to operate a boiler, significantly reducing CO2 emission from industry sectors. Installation is easy and result is measurable. Furthermore, the factory also get reduced cost and increased competitive advantage in business. SP offers industries free installation of SWH, SP only ask a fraction of cost saved back. I.E. for 100% of energy cost saved, we ask for 40% monthly return. In short, the factories get 60% energy cost reduction for first 5 years and get full benefits after.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Thai ESCOs are not focusing on Solar Hot Water. SP can collaborate with them for promoting more efficiency. Solar cell: Low efficiency (20%) vs. SWH (74%) Wind & Hydro: Limited availability Biomass: Emission controversy According to Princeton academic, Timothy Searchinger, the net change over time is a larger carbon debt. According to UK government's Department of Energy & Climate Change, in 5 out of 12 scenarios, burning Biomass generates more emission than burning coal. SP addresses CO2 emission at root cause by rewarding industries to use renewable energy instead of fossil fuels.
About You
About You
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About Your Project
Organization Name


Organization Country
Country where this project is creating social impact
How long has your organization been operating?

Less than a year

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Your Solution
Founding Story: Share a story about the “Aha!” moment that led you to get started and/or to see the potential for this to succeed.

I was working on a feasibility of Solar Water Heating for my Master Degree project, saw great potential and I came up with the idea.

I discussed and got approval from many people. The list of people supporting this initiative :
Government contact:
Prapon Kitichantaropas, Director of the Solar Energy Bureau at Department of alternative Energy Development and Efficiency, Thai Ministry of Energy
Technical advisor:
Assoc. Prof. Sirichai Thepa, Professor of energy management, KMUTT
Business advisors:
Rober E. Warren, Assistant Director Texas Venture Labs, University of Texas at Austin
Eric Tachibana, Chief Operating Officer APAC at UBS
Solar Water Heater companies:
Samnao Pansang, President of Solar Thermal Association of Thailand

Select Sector(s): To which of Unilever's categories of sustainability does your solution apply?

Greenhouse Gases.

Measurable Impact
Audience: Who have you identified as your customers/recipients and why? How will you get your solution to them or engage them in your initiative?

More than 10,000 factories with intensive use of hot water/steam. (ex. Food, Textile)
Industries always strive for cost reduction to better compete in business.
But 2 barriers preventing the widespread of renewable energy in factories are:
1. Skepticism: by offering free installation. If the systems doesn't work(which of course will not happen), there's no damage to factory. If it works, the factory benefits.
2. Payback period: SWH projects in Thailand have very short PB due to solar intensity

Impact: What is the impact of the work to date and expected impact in the future?

1 square meter(m2) SWH energy collector in Thailand will yield energy equals to roughly 1/3 liter of crude oil daily.
500m2 of SWH will reduce the use of oil by 55 ton per year, equals to 110 ton of CO2.
The amount of money needed to install 500m2 of SWH is $250,000.

With $250,000 we can see 110 ton of CO2 emission every year for the first 4 years.
With reinvestments in projects every 4 years, over the course of 12 years will reduce the use of crude oil by about 1,320 ton and reduce CO2 emission by 2,640 ton.

Currently, we have letter of intents from industries interested in applying for candidates to receive subsidy. The list includes Milott Laboratories, a private label manufacturer for Unilever. The estimated amount of fund needed to fulfill just for current applications is close to $300,000.
With funding, SP can start reducing CO2 emission right away.

Growth, Finance & Leadership
Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?

Expansion options:
-Expanding subsidy to other renewable energy/energy reduction technology
-Collaboration with government: Through Department of alternative Energy Development and Efficiency, we can promote SP subsidy program through government channels
-Investment fund: Offer 5 years investment fund program which invest in energy saving with a bit higher return rate than Bank's fixed deposit, but with much less risk often associated with normal investment funds.
-Role model for other countries in region: South East Asia is at advantage for using Solar Water Heating technology due to solar intensity. With successful of SP, we can publicize this as role model for CO2 emission reduction initiatives in the region/other tropical regions.

Financial Sustainability: What is your business model to ensure financial sustainability?

Of 100% initial funding, 90% will be invested on projects.
The typical payback period on project invested will be 5 years.
The repayment terms for industries applying for our financial subsidy will include a 13% interest rate per year - this breaks down into 3% inflation and 10% interest. The interest rate will keep the project running and growing to help investing in more number of projects.
10% of initial funding will be use misc expenses.

Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.

Back in 1998, I was a volunteer of an anti-drug project of Thailand's Office of Narcotics Control Board, I initiated the establishment of website to increase drug abuse awareness when internet and www culture was just booming.
In 2004, founded a for-profit IT company, I ran the company for 4 years and currently am a shareholder.
I am a volunteer in NPO organization called BIA, applying my management and marketing skills to help promotes BIA.