Ung Omsorg (Young Care)

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Ung Omsorg (Young Care): Connecting Generations

Stockholm, SwedenStockholm
Project Stage:
$500,000 - $1 million
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Ung Omsorg (Young Care) creates bridges between generations by organizing youth on elder care homes to engage in social activities. The mission is to bring that little bit extra care to the elderly, and at the same time offer young people a first engaging part-time job. Hopefully we will also inspire some of the young people working with us to a future career in the care sector.

About Project

Problem: What problem is this project trying to address?

The first problem is loneliness among old people. As families tend to move around a lot in today’s society, an increasing number of old people become lonely and have little contact with their children and grand-children. Our second problem is the unemployment among youth which is at high levels all around Europe. The third problem is the decreasing interest among young people to work in the care sector. An aging population combined with decreasing applicants to the care program is something that will be a big problem in the future.

Solution: What is the proposed solution? Please be specific!

We seek to help the old people find a new bonus grand-child among the young people working with us so they can exchange knowledge and ideas about life and society. We want to be the best and the first employer for young people, a place where they can learn the basics of working life, develop as leaders and individuals and get a first reference.Many of our former employees later get a part-time job at the same care home that they used to work at together with us. We believe that it’s a good thing that our young employees get an opportunity to spend some time in the care sector to really see what it’s all about before choosing their education program. Otherwise they make their choice based only on rumors and what they read in media.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The Young Care team of 8 young people visit their local care home two hours every saturday 13:30-15:30. They usually sing songs and play board games with the old people since that’s what they appreciate the most. In the summer this naturally takes place outside the care him, enjoying the fine weather. Many of the old people say that this is the highlight of the week, and that they really enjoy spending time with young people to learn about the worries and thoughts the young generation has. The young people in turn are very happy to have got their first part-time job, and a job they feel is important and really makes a different for the old people.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Our main challenge has been to find routines, processes and standard operation procedures that allows us to be present in many different geographical locations without compromising the quality of our service. Today we have written processes for everything in the organization. From the first contact with the care homes, and schools, to the recruitment process, the education process, the planning process of the activities, the execution of activities at the homes and also a tailor-made real-time quality improvement system that allows us to see directly if something is wrong with a team (e.g. low attendance, no schedule, to few employees and so on). With all this knowledge documented together with a custom-made intranet supporting every step in the processes, the strategy is to both scale the idea internally but also license it in other countries to other social entrepreneurs.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are some volunteer organizations that does a similar thing. They have advantage of requiring less resources, but the disadvantage that the young people doesn't get an employment. Furthermore, since we employ our young people and have processes for recruiting when someone leaves their employment we can promise that a certain number of young people will show up at a specific time each week. This allows the care home in turn to make plans involving our young people, e.g. excursions. We believe that the volunteer organizations are a good complement to our service, rather than competition. We are not aware of anyone else doing what we do as a social enterprise in any larger scale today.


We have identified the following key success factors in our work: -A clear and well communicated vision -Knowledge about the care sector and old people -Managerial and organizational skills -Working business model that gives long term financial sustainability Today we are three persons working full-time. Two founders who have studied Business and Economics at Stockholm School of Economics and also been involved in the school incubator SSE BusinessLab. The knowledge acquired during our studies and our time at the incubator answers to the need of a working business model and well communicated vision. Our full-time employed Head of operations has a degree in Human Resources which answer to the managerial need. The main Partner Vardaga is Sweden's largest operator in elderly care and answers to the need of education and matching our service to the need of the elderly.