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Ungdomar.se: We_change, PallaJobba!, #psynligt, Kom igen!

Project Stage:
$250,000 - $500,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Ungdomar.se was initiated in 2000 and is today one of Sweden’s largest information platforms for youths (ages14-24). Ungdomar.se aims to create meaningful activities and venues for youths - both physical and digital. We strive to create interdisciplinary collaborations between businesses, politics and civil society to work together for a better and more sustainable world, as well as encourage young people to take their place as social actors.

About Project

Problem: What problem is this project trying to address?

Today youths are growing up in a very uncertain world, with huge social, economic and environmental challenges. On Ungdomar.se, which every week is visited by approximately 100 000 unique youths, we have identified three major areas that young people discuss and worry about, sustainable development, unemployment and mental health. On top of this, almost every day young people are overwhelmed by negative messages in media which contributes to the feeling that our planet is on the edge of breaking down, that unemployment rates are rising and rising and that 1/4 of Sweden´s youths experience some kind of mental illness. It is a huge problem that youths today to some extent have lost faith, both in themselves and in society at large.

Solution: What is the proposed solution? Please be specific!

Ungdomar.se want´s to enable youths to take place as social actors so that they can create the society they want to see. We operate mainly within 4 projects; 1. We_change. One of Sweden´s largest sustainability tour. In jan-april we will engage 500 teachers and 10 000 youths in sustainability together with organizations such as Ikea, WWF and the environmental ministry. 2. PallaJobba! This project is a further development of we_change which focus on youth employment.In fall 2014 we will visit 5000 students with the goal to provide tools to help youths make better choices in the future and make use of their often unlocked potential.3. #psynligt & Kom igen!.To adress youths mental health situation we make research available on Ungdomar.se.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

When we_change and PallaJobba visits youths we can truly see that inspirational projects such as these are needed and wanted. We have measured that 57 % of the participants have more knowledge about sustainable development and 48 % feel that they are more empowered to change the world after we_change. For our healths projects #psynligt and Kom igen! we have created a huge involvement from youths but also from politicians, institutions etc . #psynligt aims to show that mental health has more than one face and is a campaign that now has over 450 instagram pictures from youths around Sweden, was been spoken about in in P3 news and acknowledged in Metro its first week. Kom igen!:s front page on Ungdomar.se has had almost 15 000 hits.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

This year we target in total 12 citites and 15 000 youth with we_change and PallaJobba but in the future we plan to have a concept that can be adapted by municipalities themselves and be decentralized, hopefully even run by local youths. We want to put pressure on the school that sustainability need to be taught to everyone and that all kids have the right to meet a future employer in their school years. We believe in role models and we will use Ungdomar.se as a nest to do storytelling and involve young people in telling their own stories. With #psynligt and Kom igen! we have the ambition to contribute in making youths situation better, eliminating preconceptions and connecting young people with eachother to create belongingness. Ungdomar.se should be the actor that empower young people to believe in themselves, create space for them in society and the actor that take them seriously.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There is no one doing ALL that Ungdomar.se is currently doing and engaged in. Although we have competitors such as ask.fm. reddit, The Good Tribe, Facebook, Wakeup Call, Realstars, Fryshuset and UMO.se just to mention a few. Overall we have many competitors when looking at funding opportunities but we aim to create an offer for partners that includes both business value and CSR values.


We will need a team that understand and has a conscious way of looking at the business world today - and at the same time see how it will need to change to be more sustainable. A valuebased team with a strong business mindset is crucial to achieve success and large positive impact for Ungdomar.se. We will need specific knowledge in the areas we are working within; unemployment, sustainability and mental health. This can be inhouse or we will find external partnerships such as Fryshuset, Föreningen Tilia, The Natural Step, companies, Forsking.se and so forth. We will need marketing people to build Ungdomar.se:s brand and an extremely organized and structured projectleader for each project as well as an overall manager that can overlook and see common patterns in all project.