Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Last month, we worked with the World Bank to help turn out the vote in a provincial participatory budget process in Brazil. We sent non-partisan emails, SMS and voice messages to over 100,000 (50% women) registered voters. The results are powerful. With the government, we were able to establish a similar-sized control group and we are now able to prove that our intervention increased voter turn-out by more than 30%, with voice messages to women being the most effective (academic publication pending). We’ve used the results from this experiment to convince 4 district governments in Northern Ghana to set-up 300-people strong panels (>70% women) to prioritize and rate government infrastructure projects (bore holes, clinics, etc.)
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
In 24 months since our launch, our product has been used by 300 organizations to reach over 300,000 people across 22 countries. Our partners include The World Bank, UNICEF, the UNDP, Camfed, McKinsey&Co, Stanford University, Innovations for Poverty Action, FarmRadio, Facebook/Internet.org and IDEO.org. VOTO is becoming the standard mobile for development platform across sectors. Projects include journalists running national public interest surveys, rural clinics distributing maternal health education, policy makers studying vaccine supply chains, economic development organizations reaching out to farmers, urban planners monitoring water distribution access, and academics researching the effect of public health interventions. We have helped the Gates Foundation redesign fridges along African vaccine cold-chains, and the Government of Ghana get feedback on the price of electrical power.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
Partners we’ve shared results with have been inspired and keen to get started. As such, our growth strategy is: 1- Continue to implement academically rigorous projects in a number of sectors to demonstrate the power of voice. 2- Develop an open-source library of best practices involving voice-based engagement: “VOTO University”. This is a young science and we want everyone to share their know-how with the world. 3- Refine the self-service platform and aggregate our demand for airtime such that we can continue to lower the cost and further democratize this powerful tool.