The World Toilet Organization (WTO) was founded by Jack Sim (Singapore's first Ashoka Global Fellow) on 19th November 2001 in Singapore. WTO is Singapore’s first global non-profit organisation committed to improving sanitation conditions worldwide. Since its inception, WTO has brought together key players from governments, academia, civil society, multi-lateral agencies and the private sector to explore innovative and sustainable solutions to the global sanitation crisis. With its unique advocacy efforts and programmes, the organization continues to break the taboo around toilets – drawing much-needed attention, discourse and participation from the international community to address the silent sanitation crisis.WTO pioneered the creation of World Toilet Day (which has now been adopted as an official UN Day as a result of the organization's joint initiative with the Government of Singapore), World Toilet Summit and World Toilet College. With its global network of supporters and members, WTO has delivered projects in Asia and beyond. Currently, the organization runs SaniShop – a social enterprise model- in Cambodia and India. WTO has completed the pilot launch of its School Sanitation programme in South Africa. With 6 pillars (Advocacy, Rural Sanitation, Urban Sanitation, Tourism Sanitation,School Sanitation, Awareness Programmes) guiding the organization’s operational strategy, WTO continues to pursue cross-collaborative efforts in various regions with toilet associations, multinational corporations and government agencies to create sustainable impact and find innovative solutions to the sanitation crisis.The organization is at an exciting juncture of growth and expansion; however, despite its track record of delivering successful advocacy campaigns, it continues to face challenges in terms of securing sustainable funding streams, creating new revenue channels as well as safeguarding its brand. To address these challenges, we have re-alligned our priorities, streamlined our projects and services. Therefore, a new, robust strategy is needed to help the current team identify its strengths and weaknesses. What we lack is an understanding on how to leverage WTO's brand to attract new partnerships, build new funding streams. As a result of high staff turnover in the past, the current team is struggling to plug in gaps in institutional knowledge. We hope with the generous support from American Express, we can work towards a strategy that will help WTO grow its social impact and at the same time, build a sustainable financial future.