What barriers might hinder the success of your project and how do you plan to overcome them?
A key aspect of vulnerability is related to the availability of supplies in quantity and quality (incidence of pests and diseases in plantations). The institution has identified the problem and possible solutions (eg biological plague contollers release). Funding for certain components of the program guarantees the permanence of a technical team that will continue to manage new projects and technical cooperation or partnership is at the international and participatory budgets of local and regional governments. The sub valuation of the craft as a means to a dignified life is another risk factor. However, recovery of traditional knowledge and its impact on improving the income is a key factor in the strategy for promotion of handicrafts. Here the educational experience, education and training is essential, as well as the communication strategy. The program provides a line of educational work, linked to the system of formal and informal education in perspetiva should strengthen the network of schools and ICT. Finally, a structural weakness in our case is the subject of the institutions, for each change of authorities, technicians and staff requires a new process and coordination. The preparation of local development and regional craft plans of medium and long term is a key element to ensure the achievement of the objectives in this regard will prioritize these initiatives Through strategic alliances and a systemic approach.
Tell us about your partnerships
During the previous stages we have had authorities and regional government officials as allies (management of environment and economic development) and municipalities. In both cases it was possible to allocate financial resources to complement efforts by supporting and advocating public management on the technical aspects. Another important ally was the National Institute of Agrarian Research (INIA). With reference to the education sector, we had the active participation of the regional directorate of education and educational management units (UGEL) as well as two public universities (faculties of education and tourism). Further actions were coordinated with the Archaeological Project and the PEA Caral. The network of rural schools friends to the wetlands, a diploma in environmental education, and the issuing of ecotourism and interpretation courses, were products of this collaboration. With regard to local actors, women's organizations have been the main ally. In this case included the participation of the Church through their pastor, and the association of TEJESOL artisans, the predecessor of our intervention initiative which was the basis and support of the proposal.
Explain your selections
During the past year it has had two types of financing. On the one hand, the International Technical Cooperation (Voluntary of Majorca, Balearic Islands Government) and funded by the Regional Government of Lima-Provinces. Additionally, it has received technical support from SPDE.
In this regard also includes the capitalization of the members of AMARTEM, the artisans of El Paraiso and extractors co-operatives, the same who given their dependence on craftsmanship extractive activity and its activities ,have remained permanently assigning the time and participation required by the planned activities.
Finally, we have had input in the form of payment for products from local buyers (mainly tourists and visitors), and the fair market sale (Spain-Italy). It should be noted the participation in fairs and local and regional expos as a sales strategy that has taken place during this period.
In a yet early but growing maner, we have been identified enterprises (hotels, restaurants, ences. of transport among the most important), which are incorporating corporate social responsibility criteria and are strategic partners for the brand positioning and a consolidation strategy for promotion and trading of handicraft products.
How do you plan to strengthen your project in the next three years?
A key issue will be the incorporation of young people. The apparent inability of the liberal model production and consumption, set serious constraints to youth access to decent jobs. The craft is presented as an opportunity to channel their incorporation into the economically active population and promote the development of new ventures, for which it is essential to strengthen their capacities.
Another aspect is the diversification of products such as furniture and stationery. The commercialization of reed, rattan and reed, without any added value should be gradually substituted by developing new products (differentiated) that require less material inputs and more elaboration / processing, and therefore have a higher price in the market.
A third factor is the creation of quality brands and flagship products. In this sense, initial steps have been taken as the attached proposals.
CARING HANDS OF NATURE!
FROM MEDIO MUNDO TO THE WORLD!
Finally, wetlands, craftsmanship production workshops and the regional home of the artisan, will be articulated on the tourist circuit, contributing to the creation of a regional tour.