We are launching Fair Trade Diamonds to benefit people and communities involved in the industry and to improve the ethical practices of other diamond jewelry companies.
We seek to demonstrate that consumers do not have to compromise on the quality and beauty of a ring in order to ensure the safety and livelihood of the workers. For that reason, we invest all of our profits back into the communities in which our miners live, to build schools, rehabilitate and farm old mining land, and support adult literacy programs.
We seek to redefine the value of a diamond, translating a non-essential item into a more prosperous future for miners in Africa. We educate our consumers about the impact of their jewelry purchases and the importance of fair diamonds for everyone involved.