Share the story of the founder and what inspired the founder to start this project
The founder; having already started working in different fields since a very early age, understands the importance of work, and the importance of relating different fields to one another. The Chinese proverb “ Give me a fish, you feed me for one day, teach me how to fish, you feed me for life” proves very important when it comes to the philosophy of the founder.
Having shifted his career, from IT (where he has an MCSD) to handicraft and art production, the founder understands the importance of self expression through arts, as well as to relate that art to the region where the person lives.
One very important aspect that ignited the project was when the founder traveled to Aswan (in southern Egypt) and wanted to buy handicrafts that relate to the region, only to find that the handicrafts are made in China and/or do not directly relate to that specific region with its heritage and culture, hence, the idea of relating heritage to region, to job opportunities.