Heritage – Region – Job opportunity

Heritage – Region – Job opportunity

Organization type: 
for profit
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Relating the individual to place of residence which will in turn increase the family and social bonds among members of certain culture, and will help increasing exposure between cultures.

About Project

Problem: What problem is this project trying to address?

The Bedouin community in Sinai enjoys very specific traditions. It works according to the tribal system (St. Cathrine area falls within the boundaries of El Gabaleya tribe). Citizine of that specific region generally suffered under the previous Egyptian government, which adopted methodologies that were in-compatible with the tribal norms of the people. In spite of several donations and grants from several countries to that region, the actual benefit that the native witnessed remains very minor. Most of the people suffer from poor economical conditions as well as lack of job opportunities (except within the tourism sector). Due to that specific fact, most of the direct beneficiaries from that type of programs will be women (since most men already work in tourism).

Solution: What is the proposed solution? Please be specific!

Most of the previous ideas that tackled the heritage arena mainly focused on selling existing products and services of the region. The project idea here is to REVIVE heritage of the specific regions AND TRAIN people of the region on certain handicrafts that are part of the region heritage yet might not be practiced for the time being. The selling of the products comes as a natural bi-product of the training. The project already implemented (in St. Catherine area – Sinai) utilized and implemented that philosophy in developing several products (and handicrafts) that are of demand by both Egyptians and foreigners.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

1-Identification of heritage and materials related to each region 2- Identification of the crafts and activities that are related to that heritage (and will utilize the material of that specific region) 3- Development of workshops that will utilize the previous elements, to train natives of the region on those specific art crafts so they can earn money producing them 4- Identification of skilled trainees to further become satellite trainers for that specific handicrafts and artworks (For the continuity of the project) 5- Development of a “story behind” book that describes the heritage of the region and the development of the project (as part of promoting both the region and the activities implemented) – This part is yet to develop
About You
Kadeem art
About You
First Name


Last Name


About Your Organization
Organization Name

Kadeem art

Organization Country


Country where this project is creating social impact


How long has your organization been operating?

Please select

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What stage is your project in?

Operating for 1‐5 years

Share the story of the founder and what inspired the founder to start this project

The founder; having already started working in different fields since a very early age, understands the importance of work, and the importance of relating different fields to one another. The Chinese proverb “ Give me a fish, you feed me for one day, teach me how to fish, you feed me for life” proves very important when it comes to the philosophy of the founder.
Having shifted his career, from IT (where he has an MCSD) to handicraft and art production, the founder understands the importance of self expression through arts, as well as to relate that art to the region where the person lives.
One very important aspect that ignited the project was when the founder traveled to Aswan (in southern Egypt) and wanted to buy handicrafts that relate to the region, only to find that the handicrafts are made in China and/or do not directly relate to that specific region with its heritage and culture, hence, the idea of relating heritage to region, to job opportunities.

Social Impact
Please describe how your project has been successful and how that success is measured

- Job opportunities for more than 50 women (around 10% of the female citizens within the village)
-Products that were developed (as part of the training were ENTIRELY sold within an hour of workshop conclusion
-Around L.E.1500 sales figure within an hour of supply of products
-The initial training target was 15 women , project started with 12, increased to 24 then 48 by the third day of the workshop. (more than 300% success rate)

How many people have been impacted by your project?

How many people could be impacted by your project in the next three years?


How will your project evolve over the next three years?

-Development of similar project within the Aswan region
-Development of similar project within old Cairo area (in Cairo)
-Expansion of activities of the initial project within St. Catherine.
-Development of business affiliation with marketing entities to market both the products and to allow for product-base tourism within the region

What barriers might hinder the success of your project and how do you plan to overcome them?

Financial barriers have always played an important role of almost any project. The way to overcome those barriers is to start with products with very low price materials (since the materials will be gathered from within the region/area of project. Once the products are developed, the second stage will include the pay-it-forward philosophy of skilled trainees becoming trainers responsible for the training of new trainers, which will slash out any costs except for the venue costs. Most of the venues are offered free of charge by local community foundations and other NGOs.

Tell us about your partnerships

Not for the time being, however, as mentioned before, there will be some development within that direction to further develop the marketing function. (as mentioned earlier)

Explain your selections

Friends and family :
-Financial support
-Business connections
-Spreading of idea and awareness
-Development of strategy and business direction
-Community-related information
-Monitoring of workshops
-Providing venues for workshops
-Financial support

How do you plan to strengthen your project in the next three years?

Development of products according to international standards and demands (in cooperation with CBI)
Expansion of marketing activities (as mentioned earlier)
Increase of exposure between different regions
Introduce the product-based tourism for tourists to witness (and possibly learn) the development of such products

Which barriers to employment does your innovation address?
Please select up to three in order of relevancy to your project.


Need for regulatory/policy support


Lack of visibility and investment


Restricted access to new markets

Please describe how your innovation specifically tackles the barriers listed above.

1.Persistence and utilization of network resources to steer the still water
a.Expansion of project model to increase the visibility, hence investment.
b.Directly address some investors and philanthropists
c.Network with other associations and NGO’s working within the same domain
a.Applying marketing researches to identify market needs to address them.
b.Network with other associations and NGO’s working in the marketing of products and handicrafts

Are you trying to scale your organization or initiative?
If yes, please check up to three potential pathways in order of relevancy to you.


Grown geographic reach: Multi-country


Repurposed your model for other sectors/development needs


Influenced other organizations and institutions through the spread of best practices

Please describe which of your growth activities are current or planned for the immediate future.

As mentioned earlier, the future plans of replication of the project idea is already under development within the Aswan region and the Old Cairo Area. Other areas in plan could include (but not limit to El Bahareya Oasis, Upper Egypt, Delta among others.

Project could also be implements within the Arab and African region were heritage-based products has a history that needs to be revived.

Do you collaborate with any of the following: (Check all that apply)

NGOs/Nonprofits, For profit companies.

If yes, how have these collaborations helped your innovation to succeed?

While NGO’s have provided :
-Community-related information
-Monitoring of workshops
-Providing venues for workshops
-Financial support

Some for-profit companies have provided technology know-how visits for founder which helped developing the implementation plan of the project at the very early stage.