Please describe how your innovation specifically tackles the barriers listed above.
Jembe Magazine leverages the farmers' own potential by making public the knowledge bottle-necked in the research, academic, government and NGO institutions in a market-based information vehicle. Access to valuable information will grant the farmers, agricultural investors, and support persons the skills to improve yields and access little known high value local markets.
This mass-market practical knowledge will serve to keep self-employment in small-scale agriculture sustainable and viable, reducing pressures of rural-urban migration and unemployment. It will also improve profitability of rural agriculture, thus indirectly improving opportunities for rural development and off-farm income.
Please describe which of your growth activities are current or planned for the immediate future.
We will scale up the printing, distribution, and reach of the magazine from Mwanza Region to neighboring regions of Mara, Kagera, and Shinyanga reaching over 50,000 readers monthly within the first year. In the second year, we will reach over 200,000 readers by attracting subscriptions from countrywide NGO and Government farmer support agencies. We will constantly expand our network of collaborating institutions to expand dissemination of best-practices by soliciting content from diverse sources and growing our institutional subscription base. By the third year, we will have expanded to neighboring countries and be impacting millions of smallholder farmers in the East African Community.
Do you collaborate with any of the following: (Check all that apply)
Technology providers, NGOs/Nonprofits, For profit companies, Academia/universities.
If yes, how have these collaborations helped your innovation to succeed?
Our innovation builds networks and communication between government, technology providers, NGO's, smallholder farmers, research, and educational institutions. Our magazine investigates and reports the tools and strategies that innovative farmers use successfully to survive and thrive on an agricultural livelihood. These tools are developed and tested by our collaborators: research institutes, government extension services, NGO’s, businesses, and farmers themselves—our model has the capacity to disseminate knowledge to rural farmers in a timely fashion on a large scale. Collaborators buy-in to our innovative model with contributions of content, subscriptions, and advertisements allowing us to deliver agricultural knowledge to a wide audience of rural farmers in East Africa.