Please describe how your project has been successful and how that success is measured
One Degree Solar is in its first year of sales and has already received initial sales success in Liberia, Kenya and Zambia. We have distribution partners in Uganda, Rwanda and Tanzania as well. In each geographic region we use SMS and text campaigns to offer promotions to existing and potential customers.
We track the number of households reached by our products, and have a particular emphasis on building strong customer satisfaction. We do this through building a support network for product maintenance and support. For example we offer incentives to ODS dealers to encourage end users to register their products. We also have metrics in place to track sales and rewards individual sellers who meet and exceed target sales. In addition current customers are awarded airtime or accessory discounts for new customer referrals.
We measure impact in terms of households served (based on units sold), reduction of household kerosene consumption after purchase (tracked via SMS surveys) and percentage of sales in off-grid regions based on sales volume of rural/off-grid retailers. Bases on projected sales volumes and estimating the each unit sold will decrease kerosene use in one household by 50%, ODS expects to save over 40 million liters of kerosene and prevents 100,000 tons of CO2 from being discharged by 2015.
How will your project evolve over the next three years?
• Over the next three years our expansion plans consist of private sales in Liberia, Ghana, Kenya, Rwanda, Zambia, and Tanzania as well as entry into several other countries within the next three years. We continue to diversify our product line which currently includes desk lamps, lanterns, and solar home systems that give users access to efficient lighting, as well as the ability to use and charge luxury items such as cell phones, radios, and dvd players. Our initial products target a demographic who used our products to meet the basic needs of lights phone charging and radios. We plan to continue to evolve our products to also power higher power items such as televisions.