What barriers might hinder the success of your project and how do you plan to overcome them?
At the time Phulki began its work, the concept of a day care centre or non-family based childcare was totally new in Bangladesh and considered undesirable and alien. Thus Phulki faced many hurdles despite the practical need for childcare among low paid working women. The women themselves were unsure, and many asked why Phulki was interested in the well being of their children. Trust building was therefore an important first step. Although the situation has changed in the last 20 years, still Phulki faces a number of barriers in times of implementation such as labour unrest in the garment factories, social and political upsurges, not keeping the political commitment. However, these barriers can’t stop the success of Phulki’s initiatives. Phulki from the very beginning involves the community (the factory management, buyers, community, mothers, etc) and when any sort of problems arise, Phulki holds discussions with the relevant community and sets up a mitigation strategy for the existing problem.
Tell us about your partnerships
Current Development Partners
The Aga Khan Foundation
The World Health Organization
BSR (HER project)
Previous Development Partners
Global Fund for Children
Global Fund for Women
Save the Children UK
Save the Children USA
The Royal Danish Embassy (DANIDA)
The Swiss Development Cooperation (SDC)
Water Aid Bangladesh
Marp (a buying Company under CSR)
The Manusher Jonno Foundation
Phulki is accredited by the Fair Labour Association (FLA) as an independent external monitor. The FLA is a unique collaboration of companies, human rights groups, labor rights organizations and 155 colleges and universities working together to improve workplace conditions in factories around the world. The work Phulki does with the FLA includes;
Training courses for mid level management
Workers’ Training on the International Code of Conduct.
Phulki has worked with H&M, one of the largest retailers in Europe, on developing a short film to create awareness about the Code of Conduct among workers. Phulki has also worked with Adidas in the field of workers’ complaints including workers’ confidential information, and, if necessary, record checking and monthly monitoring.
Phulki is a member of the Bangladesh Shishu Adhikar Forum (Bangladesh Child Rights Forum), and is connected with Naripokkho (a leading women’s rights organisation). Phulki is working with the Bangladesh Garment Manufacturers and Exporters Association (BGMEA), the Bangladesh Knitwear Manufacturers and Exporters Association (BKMEA) and The Bangladesh Export Processing Zones Authority in the establishment of factory based day care centers. Phulki also works with the Ministry of Labour. Phulki is a member of the National ECD (Early Childhood Development) Network in Bangladesh.
Explain your selections
Phulki’s projects are mostly supported by the business community. They are responsible for the operation of the day care centers with consultancy from Phulki. Besides this development partners also support the projects.
How do you plan to strengthen your project in the next three years?
Phulki would take the following steps to strengthen the projects. Phulki is currently investing in building staff capacity in relevant sectors. Some staff are receiving academic degrees in early childhood development as well as following an accredited short course on different issues of childhood development. Set up an in-house mechanism to share subject related knowledge. The receive degrees and courses take the responsibility of sharing their knowledge with others. Phulki worked on advocacy on the issues of working mothers. This year Phulki has launched a signature campaign to advocate for the necessity of child care centers for working women. In the next year, Phulki will arrange a national seminar on the same issue as a follow up event to the advocacy campaign. These advocacy works will strengthen Phulki as an organization as well as the issue of child care for working mothers in the broader social scenario. This year the BGMEA is going to create a collaborative regulatory monitoring board through which Phulki and the government will work for monitoring. Phulki will work for community capacity building so that they can take over the responsibility of the child care centers should Phulki exit from providing support. This will work as a component of the sustainability of child care centers. This community would include the business community, buyer community and urban slum people. Phulki is currently working on spreading their expertise to smaller NGOs by partnering with them. Phulki will continue this initiative with the current partners as well as seeking new partners.