SMS Now ! A Life Depends on It

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SMS Now ! A Life Depends on It

Organization type: 
nonprofit/ngo/citizen sector
< $1,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

India is always facing a shortage of Blood. Relative of Patient have to run from pillar to Post to search for blood donors.Many a times a patient dies for want of blood.We have used the power of the internet and the Mobile Phone to bridge this Gap.We have created a SMS helpline which help to connect needy patients with blood donors in real time at the cost of a normal SMS.

About Project

Solution: What is the proposed solution? Please be specific!

India faces an Acute shortate of Blood. When a patient is admitted to a hospital for treatment for eg Open Heart Surgeries or Cancer Treatment. The patients relatives are asked to get Replacement blood donors. Most of the times it is very difficult for the patients relatives or the patients themselves to find blood donors of the same group especially if they come from a village or other city . Many a times a patient dies for want of Blood or a Patient is expoited by unscrupolous element who sell blood at a Premium. We have developed a Platform where Voluntory Blood Donors who wish to donate blood Sign up by sending an SMS. Patient or their relatives can contact Blood Donors by sending an SMS. Its is the only helpline of its kind which connect needy patients to Blood Donors in real time through a mobile phone. All at the Cost of a Normal SMS. The services of the Blood Donors and helpline is free of cost. Blood Donors can be contacted in times of Emergencies, citywise, Blood Group wise, areawise. This also can be used in Disaster Management. It has been used during the Pune and Mumbai Bomb Blast where blood was required for the victims.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The impact is great. The SMS helpline is doing wonders. Impact 1 :- A Cancer Patient admitted to the Tata Memorial Hospital who was from another city and had come for treatment to Mumbai. He was asked to get blood donors for himself for transfusion. He had not relative in mumbai to help him out. Somebody told him about the SMS helpline. He immediately started sending SMS to our helpline and got connected with the blood donors who donated blood for him. Imagine what would have happened if this helpline was not there. Impact 2 :- Patient come to India for Major Surgeries like Liver Transplant etc. Their requirement of blood is huge. They do not have any relatives to help them with blood donation. The helpline is very useful for such patients also. Impact 3:- Children who suffer from thallesemia and Sickle cell and who need blood transfusion every month. They now have a platform they can turn to when they need blood donors for themselves.
About You
Indian Blood Donors
Section 1: You
First Name


Last Name



Indian Blood Donors

Section 2: Your Organization
Organization Name

Indian Blood Donors

Organization Phone


Organization Address

127,New Colony, Nagpur - 440001

Organization Country

, MM

Your idea
Country and state your work focuses on
Do you have a patent for this idea?


We create awareness by distributing free stickers to everybody who wishes to paste them in their city. We are also using Facebook and other social media to spread the word about the helpline.

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

1. Creating Awareness about the helpline all over the country.
2. Money to run the Helpline.

What would prevent your project from being a success?

Awareness not being Created.

How many people will your project serve annually?

More than 10,000

What is the average monthly household income in your target community, in US Dollars?

Less than $50

Does your project seek to have an impact on public policy?


What stage is your project in?

Operating for more than 5 years

In what country?

, MM

Is your initiative connected to an established organization?

If yes, provide organization name.
How long has this organization been operating?

More than 5 years

Does your organization have a Board of Directors or an Advisory Board?

Does your organization have any non-monetary partnerships with NGOs?


Does your organization have any non-monetary partnerships with businesses?


Does your organization have any non-monetary partnerships with government?


Please tell us more about how these partnerships are critical to the success of your innovation.

There are many patients who do not have access to mobile phone, are very poor or do not know how to send an SMS or do not know about the sms helpline. We have given unrestricted access to our Database of Blood Donors to many NGOs and Volunteers . These NGO's help people who need blood donors by using our database of Blood Donors.

What are the three most important actions needed to grow your initiative or organization?

It is very important to create Awareness of our helpline.

The Story
What was the defining moment that led you to this innovation?

This Doctor has killed my wife !
It was the month of September 1994, my grandmother had a fall and went into coma. She was admitted into Indira Gandhi Medical College, Nagpur. One day at about 3.30 in the early morning, there was a huge commotion in the female ward. Relatives of a patient were bashing up the resident doctor in the ward. On enquiring from one of them he told me "he has killed my wife". I asked the doctor as to what had happened. He told me that he had asked the patients relatives to arrange for 2 units of blood as the lady's Heamoglobin count was very low. They could not arrange for donors and hence the transfusion could not be done and the patient passed away due to a cardiac arrest. This incident left a huge impact on me.
Welder Passed Away for Want of Blood.
Fast forward to 1999. I wanted to buy some furniture for my house. Fermin, my better half, and I had visited a shop "Iron Butterfly" to buy a sofa set. On our earlier visit we could not meet the owner of the shop. On our third visit my wife insisted that I called him on his mobile and ask him to meet us at the showroom. I called up Mr Firoze Shapurji on his cell. He said he can't meet me that day as he was busy searching for a unit of Blood of the Group "O-ve" for a welder who works in his workshop. I immediately told him that I could help him as I was a regular blood donor since my college days and had donated quite a few units of blood during my NCC days and had quite a few voluntory blood donation cards with me. I could exchange a card in any of the blood banks for a unit of blood.
But that was not to be. I visited about 3-4 blood banks in Nagpur but could not get a single unit of blood. Anyhow Mr Shapurji who is quite a well known personality in Nagpur found a donor for the patient. But the patient needed a lot of transfusion. He passed away after 2 days. When I came to know about it. I was quite disturbed.
This incident got me thinking as to what must be happening to patients who go from one city to another city for treatment, where they have no one to help them. What must be happening to patients who suffer from cancer and need a lot of blood transfusion.What must be happening to children who suffer from sickle cell and thallesemia and who need frequent blood transfusions every month.
I told my wife that we had to do something about this. A solution has to be found to solve this problem. But how it could be done we did not know. We resolved that we would surely do something. This was the defining moment that let me to this innovation.

Tell us about the social innovator behind this idea.

I Khushroo Poacha work for the Indian Railways as a Office Supdt Grade II and my wife Fermin Poacha works in J.N.Tata Parsi Girls High School Nagpur.

How did you first hear about Changemakers?

Newsletter from Changemakers

If through another, please provide the name of the organization or company

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