Logística de Barrio marginal; domicilios móviles para áreas de barrios marginales

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Logística de Barrio marginal; domicilios móviles para áreas de barrios marginales

Mumbai, IndiaAmsterdam, Netherlands
Resumen del Proyecto
Presentación del Proyecto!

Resumen conciso: Ayúdenos a presentar esta solución! Proporcione una explicación en 3 o 4 frases cortas.

Existen millones de pequeños negocios en los barrios marginales de todo el mundo. La mayoría no cuentan con domicilios formalmente reconocidos, lo cual dificulta el envío y recepción de productos. TNT y Vodafone han desarrollado un domicilio móvil, que permite a los negocios locales superar la pobreza, conectando sus negocios con un mercado más amplio.

About Project

Problema: ¿Qué problema está tratando de abordar este proyecto?

Millions of small businesses exist in slums worldwide. Most of them do not have formally recognised addresses, which makes it difficult to send and receive goods. An address can enable local stores to rise above poverty by connecting their business to a larger market. Chris, a Kibera slum resident explains: "One million people live in Kibera, but we do not have addresses. So when I ordered a camera to use as a journalist, I could not receive the package directly. I had to walk to the nearest postal office at a 3.5km distance. And not just once, I did not know when the package would arrive, so I had to walk back and forth regularly. The people who live in Kibera have little money,so when a package arrives, we even have to bribe the the local authorities to ensure the delivery..."

Solución: cuál es la solución propuesta? Por favor sé específico!

Mobile phone locations (Geocodes) are connected to TNT's express global logistics network. With this mobile location, we can deliver goods to everyone -worldwide- via their mobile phone. With mobile based addresses, we can leapfrog street names and postal codes in extremely dense and maze-structured urban areas; slums. An extra added value to the mobile based addresses is the option to transfer money via the reliable Mpesa (Vodafone's mobile payment system). Local slum businesses can securely do business on the global market place, because cash payments are impossible when doing businesses abroad! Want to read more about the project? Check out the published articles: http://www.guardian.co.uk/sustainable-business/delivery-slum-business-mobile-phone-address http://urbanpoverty.intellecap.com/?p=558
Impact: How does it Work

Ejemplo: Guíenos a través de un ejemplo/s específico/s de cómo esta solución hace la diferencia; incluya sus actividades principales.

a local slum entrepreneur sells leather bags via internet. He receives an order from a customer in Europe. Via a text message from Mpesa, he knows that the money is being paid by the customer. The mobile money will be released when he send the bag. When the bag is ready, he calls TNT for pick up of the package. TNT identifies his location via the GPS coordinates. The package is being collected. If the bag has been delivered to the customer via TNT, Mpesa directly transfers the money to the local slum entrepreneur. Visa versa, if a local slum entrepreneur orders spare parts for his bike shop, he can use his mobile phone number as address location. He pays via Mpesa. Mpesa holds the money until the entrepreneur receives the spare parts. Then, the money is being transferred. TNT delivers the spare parts to the GPS location that has been registered with the mobile phone number. Reliable logistics and secure payments stimulate local slum businesses to rise out of poverty by connecting them to the global market place.

Mercado: ¿Quién mas está abordando el problema aquí descrito ? ¿Cómo difiere el proyecto propuesto de esos enfoques?

There are 2 key differentiators that give an advantage to the mobile based address system: First, the mobile based addresses are directly linked to TNT's global network operations. Local carriers do not have this direct connection to a global network. Second, this mobile based address system combines the option to securely transfer money via Mpesa. Secure payments are key to stimulate local businesses to participate in the global market place. Our ambition is not to take value from the BoP, but create value for the BoP. We want to train locals to become a delivery man.

Historia fundacional

With a group of 5 students, I have spend 2 months in Kibera slum (Nairobi, Kenya) for a field research in 2010. Back in the Netherlands, one of our friends from Kibera asked if we could send him a camera. Willing to support his career as a journalist, we tried to send him a camera. At this moment, I noticed that it is almost impossible to send a camera to someone living in a slum! Aha, the idea of creating addresses for informal settlements was born!
Sobre ti
Sobre ti

Sacha Carina

Cuéntanos sobre tí/sobre tu equipo

(a Pinterest style overview with photos/videos of the field researches I have conducted in Kenya, India and Tanzania)

I would like to start with a saying I truly believe in: "If you are working in an institution with the means to truly make a difference in the world,optimism of the spirit is a moral responsibility" (world bank)

I work at TNT Express as Global Program Manager Innovation. The global program I have developed focusses on the area where our business, technology (ICS) and society meet. Within this triangle, my ambition is to create shared value for all.
Within the slum logistics project, I have successfully developed the partnership between TNT, Vodafone's Mpesa team and a group of representatives of a local slum in India (Mumbai).

¿Qué te hace un intraemprendedor? Cuáles son las habilidades, capacidades y rasgos personales que te hacen un intraemprendedor?

There are three key characteristics that I believe every entrepreneur should have (...and I hope I have): 1.Go out and meet people, 2.Have a strong believe in your ideals and 3. Think different!
Connect with people: I do not want to work within an office environment. Every possible moment, I want to go into the field and meet locals. I have spend 2 months in Kibera slum, visited rural areas in Tanzania and explored the maze-structured streets of Dharavi (India).
Believe in your ideals: My true believe in this project made that TNT and Vodafone wanted to be part of this project. If you speak from the heart, you can move mountains!
Think different: I mixed logistics with mobile phone locations to create a better world...and it works!

Sobre tu organización
País de la Empresa

, NH, Amsterdam

Principal país en el cual este proyecto está creando impacto social

, MM, Mumbai

Países o regiones adicionales

all developing countries worldwide



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Idea (estás listo para lanzarla)

La Solución: ¿Por qué es innovadora la solución para tu compañía e industria?

This solution is innovative for TNT express and the transport industry, because currently formal addresses are based on street names and postal codes. The technology of linking mobile phones to address locations is new to this industry.

The solution will not only be innovative for the transport industry; it will have a huge positive impact on all other sectors; food security, access to healthcare, emergency responses... Logistics are at the core of all global challenges.

¿Cuál ha sido el impacto de la solución hasta la fecha?

Up to this date, we have conduced a local field research in Dharavi slum. The outcome of this research is that there is a lot of potential for Geocode (GPS) based address locations.
We did as well identify other areas of potential impact: formal parts of mega cities in emerging markets (there are many 'formal' houses in Mumbai that do not have an address either), rural areas and emergency situations (e.g.: geocode locations can be used to deliver goods after a disaster has occurred).

¿Cuál es tu impacto proyectado en los próximos 3 años?

Within three years, we want to have mobile based addresses implemented in Honduras. Honduras is one of the first countries that we want to support to develop logistics and infrastructure to empower local 'BoP' communities.
TNT supports the logistics development of Honduras via our partnership with SUSTAIN (SUSTAIN is an NGO founded by TNT, UPS, WVI and Care International) to give consultancy advice on sustainable supply chain solutions for underdeveloped countries.

¿Qué barreras pueden dificultar el éxito de tu proyecto? ¿Cómo planean superarlas?

barriers can arise by implementing local ICS infrastructure and combining it to existing logistics. Honduras is a completely different than India, so the solution needs to be adapted to local differences.
We can overcome these problems by doing a good local field research, involve ICS experts and work together with local government and the BoP societies to establish a new type of address system.

¿Cuál es el beneficio o valor que estás generando para el/los negocio/s?

The value for TNT's business is to learn more about mobile based addresses and see if we can potentially use this knowledge in the future for our core processes (e.g. for flexible B2C deliveries).

¿Cómo estás impulsando recursos internos (fondos, tiempo, concimiento, etc.) para sostener esta iniciativa?

TNT supports SUSTAIN's developments in Honduras, but the implementation of mobile based addresses is not key at the moment (Q1-2, 2013). If the basic logistics are in place in Honduras, we could start a pilot with mobile based addresses. The pilot would be executed via the SUSTAIN partnership, which means that the funds and time will be covered by them.Potentially extra funds are needed. Option can be to look at a Public Private Partnerships to obtain the initial investment. TNT will bring in the knowledge on mobile based addresses by sending out TNT employees to Honduras to manage the project.

Amplía tu respuesta, explicando el plan de financiación y sostenimiento a largo plazo.

Currently we do not have an long-term funding and support plan. A more detailed plan will follow from a potential Honduras pilot. Our ambition is to make the mobile based address solution self sufficient; it should be cost covering. To use Accenture's ADP model: "We are not for profit, but not for loss".

Cuéntanos sobre tus asociados, dentro de tu empresa y por fuera, que sean claves para el éxito de tu proceso.

The 3 key external partnerships for TNT to support this project have been; the WBCSD (Technology enablers initiative), Vodafone Group Ltd. (Mpesa) and SUSTAIN (partnership of TNT, UPS, WVI and Care International). The WBCSD serves as a catalyst to start innovative projects and has linked TNT to Vodafone for the slum research. SUSTAIN is needed to execute the idea in underdeveloped countries in the future.

¿Qué apoyo interno has tenido para tu proyecto? Qué tipos de retrocesos has sufrido?

Internally, we have had top-down and bottom-up support. Top Down: The TNT Board of Management has supported the local field research in India. Bottom-up: we have had strong support from TNT Mumbai and the local depot managers to execute the field research.
The push back mainly focused on the long term benefits such an project. It takes years to implement a new type of address service. This long term vision can conflict with a company's need for short term profit.