Building My Jamrock

Building My Jamrock

Spanish Town, Jamaica
Organization type: 
for profit
Project Stage:
Idea
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Project 'Building My Jamrock' will improve the lives of my countryman through entrepreneurship and sustainable practices.Recycled polystyrene will be used to make jewelry to be sold worldwide.It will provide jobs and cleaner environs with disposal practices having a lesser effect on global warming.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if Styrofoam waste could be made into secondary products that provide thousands of jobs and a cleaner environment?
About Project

Problem: What problem is this project trying to address?

'Building My Jamrock' will tackle the issue of improper disposal of Jamaica's waste in landfills, drains and roads which damage them. This promotes air pollution, diseases, unclean communities and adds to the effect of global warming .The government spent just under JA $140 million this year on drain cleaning. Without the use of my system to improve the sustainability of life here, Jamaicans will suffer loss of lives, infrastructure and money.

Solution: What is the proposed solution? Please be specific!

The disposition of the garbage,Styrofoam.As you are aware this material is nonbio-degradable and my idea is to collect the waste and put it to further utility value by making secondary material of economic value.When we collect the material we would first sterilize the polystyrene then dissolve it in acetone to form a thick gel-like consistency that will dry to form a solid rock-like structure that can be used to make jewelry.The jewelry would then be marketed to the public locally and for export.Our nascent jewelry industry would get a further boost, jobs would be created and the environment cleaner. Proper organizational skills,legal power to have garbage separated by households and commercial entities, craftsmen and sellers are needed
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The business of collecting Styrofoam from garbage collection company and processing material to make jewelry would firstly, have a positive effect on the environment.Currently there is no such operation in Jamaica so Styrofoam and other non-bio-degradable waste are not separated from regular household and commercial garbage. All wastes are dumped in landfill areas.To compound the matter there are regular fires in this area; the result of arson or spontaneous combustion.This is bad for the environment and has resulted in high incidents of asthma and other respiratory ailments in nearby communities.By putting waste to commercial use this could alleviate the environmental impact whilst providing jobs, organizing disposal practices and
Sustainability

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

I don’t know of any other similar approaches to the problem. What tends to happen is that the problem becomes topical when there is a huge fire at the landfill with the resultant environmental hazards or clogging up of drains. The problem is talked about for a few days and then things return to normal. This is a significant strain on the government’s budget as drain cleaning and the building of new landfills to reduce the overflowing of others have to be done far too frequently. So instead of finding new locations to dispose of it, let us look at waste in a new light and make use of it
About You
About You
First Name

Brittney

Last Name

Elliott-Williams

About Your Organization
Organization Name
Organization Country
Country where this project is creating social impact

, CAT, Spanish Town

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Project
Year founded
Impact
Impact: What is the impact of the work to date?

This is the first major project that I'm spearheading but with the right team, the various approvals and proper guidance my project should be successful in impacting change by creating:
1 a new local industry through which diversity is added to the marketplace
2 jobs for the locals
3 cleaner environment.
4 provide a solution to the JA $ 140 million spent by the government this year alone on drain cleaning
5 relationships by soliciting the services of JAMPRO, a statutory corporation mandated to promote Jamaican products and services. Displaying products at desks operated by the Jamaica Tourist Board and attracting wholesalers through e-commerce.
6 an industry that will force others to find new solutions to old problems e.g this is seen in the computer technology industry where companies are pushed to come up with new tablets or computer to make the consumers' life easier.

Barriers: What barriers might hinder the success of your project and how do you plan to overcome them?

Barriers: uncooperative bureaucrats,lack of proper city ordinances to enforce separation of garbage into perishable and non biodegradable and Styrofoam groups for easy collection.
I would lobby the authorities by building relationships with people of influence and like minded people, interested in environment and green issues
my lobbying would include an effort to have the laws and ordinances changed to encourage my idea by showing the benefit to the environment, the cost savings to the recurrent national budget and the spin off benefits of a clean environment to other industries e.g tourism

Full Impact Potential: What are the main spread strategies moving forward? (Please consider geographic spread, policy reform, and independent replication/adoption of the idea or other mechanisms.)

The idea is to get all members of the society on board, i.e creating an industry from the waste thus also adding value and creating wealth for employees and company, by:
1 soliciting the services of JAMPRO, a statutory corporation mandated to promote Jamaican products and services both here and abroad. Displaying products at desks operated by the Jamaica Tourist Board.Attracting wholesalers through e-commerce on the company's website and social media.
2 having the local Parish Council mandate that garbage be separated on a commercial and domestic level so as for easy collection by the local Parks and Markets co.
3 reforming societal norms through educating children in schools and adults in the workplace about their disposal habits.

Sustainability
Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Financial sustainability will be achieved through mass production and economies of scale. My company would seek the services of a cost accountant to help us determine price. Additionally, we would be target marketing throughout the product cycle to make sure we know what our customer wants. Further, we would style and price our products according to target market segments.

Founding Story: Share a story about the "Aha!" moment that led the founder to get started and/or to see the potential for this to succeed.

On her 2.5 hour long journey to school, she looks out the blurry bus glass window at her rural town of Spanish Town, Saint Catherine in Jamaica for scenery. A possibly homeless, surely jobless young woman walks up desperately under the smouldering sun begging to clean the windows in exchange for the change in her pockets. Foul odours, mosquitoes and flees and overflowing drums are the only view this place has to offer.
How can she 'Build her Jamrock' ,for the young woman to live, eat and breathe safely in?
"aha!"
Create a business where the jobless youngster is employed to make jewelry out of the very thing that made it impossible for her to live, the waste in these over flowing drums.

Partnerships: Tell us about your partnerships.

Partnerships would be forged at every level of implementation, that is:
Gathering- the Parish Counsel to seek approval and the local Park and Markets disposal collection company.
Processing- Local health authorities
Marketing/Selling - JAMPRO, the Jamaican Tourist Board and local media

This problem is seen worldwide,therefore this solution is applicable to the MENA region so the equivalent of the authorities mentioned would be contacted.

Women Powering Work
Is your project targeted at solving any of the following challenges?

Training and education such as skills workshops, entrepreneurship courses, apprenticeship opportunities

Does your project utilize any of the strategies below?

Creating partnerships with complementary businesses that will help your beneficiaries have more impact - such as creating a daycare center that supports a businesses

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