The Belgian Homeless Cup is a social sports project designed to motivate and help homeless people reintegrate in society. Some participants are literally roofless, others are in poor housing situations and all have a cluster of problems such as debts, alcohol or substance abuse, mental health problems, lack of education, etc. The projects gives them a chance to concentrate on their strengths, to refind themselves as individuals and to learn to work together as a team. Football is the motivator, and we find that it works as a trigger to tackle other areas in life such as housing, health, work, training, relationships etc. We strive for a balance between sport and social issues, so that it is not the best footballers who win, but the team that has worked best to tackle their personal problems and made the most progress. In that proces, no one is left behind. Non-footballers can play a role as supporters, volunteers, etc. Another important element in the project is to influence public opinion on homelessness by creating more awareness on how easy it is to become homeless and how different the paths into and out of homelessness may be. By sharing individual's stories and showing their strengths and weaknesses we see that there is more empathy among the general public.