Deloitte Street Child World Cup

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Deloitte Street Child World Cup

South Africa
Organization type: 
nonprofit/ngo/citizen sector
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The Deloitte Street Child World Cup - winning the rights street children need through the game they love

The Street Child World Cup transforms the way street children are perceived. It provides street children with an international platform to present the realities of street life, why they are on the streets and what is needed to bring change for them. It gives a unique global partnership the exposure required to drive these messages forward.

The first Street Child World Cup brought 8 teams of street children from Brazil, Nicaragua, India, the Philippines, Ukraine, South Africa, Tanzania and the UK.together in Durban, South Africa, in March 2010. It attracted global media coverage, provided a platform from which the children could speak for themselves to claim their rights, and became a catalyst for long term change in Durban.

About Project

Problem: What problem is this project trying to address?

Millions of children are forced through violence, poverty and neglect to live on the streets. On the streets, they are treated as less than human - abused, beaten and 'rounded-up' by authorities, to 'clean' cities. Their stories and reasons they live on the streets are ignored. Negative media coverage exacerbates this. Societies with strong family bonds can blame children for breakdowns rather than seeing them as victims of dysfunctional family dynamics. The first DSCWC event enabled street children to describe problems they face. Many focussed on family and violence, identifying substance abuse and domestic violence as key issues and looking to the wider community for support in addressing these. Media and public opinion often associate street children with crime, because they have to survive in violent areas of cities. In reality, street children are far more often victims of crime than perpetrators but crime against street children is rarely reported to authorities or in the media. As a result, members of the public may support 'round up' policies. Specialist NGOs are often overlooked in favour of large NGOs which can't offer long-term, complex support to reintegrate children.

Solution: What is the proposed solution? Please be specific!

The Street Child World Cup: 1. is a fusion of football, arts and human rights. Harnessing the global languages of football and arts, it enables one of the world's most marginalised groups to communicate on a worldwide stage. 2. has the involvement of whole communities – schools, colleges and the private sector (including Deloitte), local and international NGOSs, faith groups and arts organisations, youth workers, sports clubs and football professionals. 3. in the inaugural event brought together, for the first time, street children from eight different countries. The project overcame considerable challenges in obtaining ID and travel permissions to make this a reality. 4. uniquely places the experiences and voices of street children at its heart, particularly through a ground-breaking conference in which street children addressed issues of home and reintegration, protection from violence, and access to health and education. The project now works on the priorities the children identified, enabling partners to communicate and campaign about these issues in their own setting. 5. arose from partnerships with local street child organisations; it is a genuinely bottom-up project. The project was organic enough to be shaped by the views, strengths and priorities of partners around the world, becoming a uniquely empowering vehicle to make change happen at a local level. 6. equips local partners to maximise their returns, including in advocacy, media work, opening up new funding streams, and enabling participating children to take a mentoring or advocacy role. 7. generated support from the football world and placed a media spotlight on street children. Where papers and TV may have run only negative stories media outlets around the world, through the SCWC, presented street children as heroes. Many were welcomed home with large receptions. Such shifts in perception lead to real changes in the ways that street children are treated.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Impacts of the DSCWC were felt across the world. The children were their own best ambassadors, playing competitive,exciting football, building up friendships across boundaries of nationality, and winning crowds with positive attitudes. For participating children, personal gains were enormous: one said “I feel I can do anything now”. But impacts were larger than just personal. Teams used their involvement to fulfil strategic aims. In Durban, authorities committed to halting police ‘round-ups’ of street children and to working closely with NGOs. In the schools involved, changed perceptions about street children have been noted. The South African Minister for Children attended the finals and will make a follow-up visit to Umthombo, the hosts. In Kharkiv, the deputy regional governor, inspired by the DSCWC conference, has begun to incorporate a participative methodology in orphanages. In the Philippines, front page headlines led to increased awareness and a positive community response. Politicians were keen to be seen next to the successful street child team. A new charity, 'Football for Change', will use football and art to enable street children to communicate. In India, the winning team were greeted as returning heroes, achieving unprecedented positive media coverage. One of the team, due to the exposure of DSCWC, has been selected for the national under-16s squad. In Nicaragua, the organising partner gained national media exposure for the first time and formed deeper links with government. In Tanzania, the team is presenting conference outcomes to government and launching a 4 year campaign. The Brazilian organisation has been able to progress plans to expand capacity to campaign with the team more effectively in Brazil. DSCWC attracted media to an often-ignored sector. Perceptions about street children continue to be challenged through activities including a DSCWC-inspired British Council resource for 120 schools worldwide
About You
Deloitte Street Child World Cup
Visit website
Section 1: About You
First Name


Last Name



Deloitte Street Child World Cup: Amos Trust initiative

Section 2: About Your Organization
Organization Name

Deloitte Street Child World Cup

Organization Phone

020 7588 8064

Organization Address

83 London Wall, London, EC2M 5ND

Organization Country


Your idea
Country your work focuses on
Do you have a patent for this idea?


After the first event, we are scaling up the project to make an even greater impact.
Street child participants drafted ‘manifestos’ for each country, which now form the basis of advocacy work around the world. Films crews supporting each country have footage which will ensure this is backed with popular media coverage and campaigning work. Two feature length documentaries about the event, due to see global release, are in production. Further photographs and audio recordings are being used by the British Council for a resource for use in schools in 120 countries.
Partnerships which made the first event possible, including with Deloitte, who contributed financially and with a strong array of volunteers, are being consolidated with a thorough process of review and evaluation.
DSCWC will build on initial success through:
A London exhibition of artwork from the DSCWC
A book and DVD capturing images and stories from the event
An international conference to focus on the key campaigning issues from DSCWC
Probable events in 2012 in Ukraine and the UK. These will include at least three street child teams
A feasibility study looking at running the DSCWC in Brazil in 2014.


These events will strengthen global campaigns likely to focus on police violence and the right to education. The DSCWC in Durban showed significant success in moving police away from violent ‘round-ups’ of street children. We hope for similar successes in Ukraine and Brazil.
Future events will further allow street children to set the agenda, speaking out and claiming rights for themselves and their peers.
The art exhibition will enable supporters to view art from the DSCWC and encourage them to enhance their involvement. Resources will provide an invaluable record to enable partners to communicate its success.
Our November 2010 conference will enable street child, child rights and development organisations to engage with the key issues which children identified in Durban. This is an unprecedented opportunity to bring together academic research, experience in the sector, and the direct voices of street children. It will be run with Consortium for Street Children, Plan International and other partners to ensure that messages are translated into effective advocacy work and best practice.
Brazil 2014 will have an impact on the way street children are viewed there.

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

To effectively deliver our 2010–2011 goals we will recruit a new board of governance. This will have expertise in media, international development, football, advocacy, corporate, legal and street child sectors, to provide strategic direction and support.
In 2010-11 we will also be working to secure pump priming money to cover core running costs for the next 4 years. The majority of the core costs for 2010-2011 have already been secured and we will seek to ensure that in the period 2010–2012 we secure essential core funding for 2012 and 2014 events.
For this global project to be a success, we will be relying on our network of expert partners to move forward campaigning based on the DSCWC priorities identified by the children during the conference in Durban. Communication in and among the existing network has been helpful and productive, and we will be building on this success in order to consolidate and secure strong partnerships. This work will also involve making the right decisions concerning partners who would host, deliver and publicise a successful European event in 2012 (likely a 2-venue, 3-team tour to Ukraine and the UK). This will also involve securing visas and travel permits for participating teams – a challenge that we faced with the 2010 event and to which we will need to commit resources.
A successful European event (UK and Ukraine) will provide a strong launch-pad for a 2014 event in Brazil. This will be ensured by working within strong partnerships, securing positive media coverage, and good relationships with local authorities. It is our experience and hope that these relationships are not only helpful for a (short term) event, but, more significantly, lead to more positive working with street children in the long term.
This period will also see us consolidating and securing partnerships in Brazil and elsewhere to lead towards the 2014 event. For these to be successful, communcommunication is vital, and we have learned enough from the first event to be confident that these partnerships can work extremely effectively.

What would prevent your project from being a success?

The 2010 event in South Africa was a tremendous success, raising a worldwide platform on which street children were able to speak about their rights. Our challenge is now to build on this success for the future.
It is essential for us to secure pump priming funding in order for us to do this effectively - uncertainty about funding could seriously affect our ability to plan and grow the DSCWC project.
Throughout the project, we have been aware of the risks associated with working with a highly vulnerable group of children. These extend from the risks of not being able to gain travel permissions, to how the children engage with the programme. We found in Durban in 2010 that challenges were overcome and the child participants, rising above the traumas of their lives, were the greatest asset to the event, bringing energy, the will to communicate, and a tremendous sense of friendship. Good preparation work from partners was key to these relationships being built.
To enable children to travel, we will need good relationships and support from authorities and the corporate sector, as well as the footballing and NGO communities. Lack of permission to travel could radically affect the project's success.
We would be disappointed if the footballing community were not to get behind this project. This would affect our ability to attract media coverage, which is a key part of achieving the project’s objectives.

How many people will your project serve annually?


What is the average monthly household income in your target community, in US Dollars?

Less than $50

Does your project seek to have an impact on public policy?


What stage is your project in?

Operating for 1‐5 years

In what country?

, KN

Is your initiative connected to an established organization?


If yes, provide organization name.

Amos Trust

How long has this organization been operating?

More than 5 years

Does your organization have a Board of Directors or an Advisory Board?


Does your organization have any non-monetary partnerships with NGOs?


Does your organization have any non-monetary partnerships with businesses?


Does your organization have any non-monetary partnerships with government?


Please tell us more about how these partnerships are critical to the success of your innovation.

The Deloitte Street Child World Cup has established creative partnerships with a variety of organisations including street child NGOs, international businesses, football specialist and arts organisations, in order to bring in the wide expertise needed for a project of this scope and magnitude. Most importantly, the street child NGOs have shaped the project, making it a truly grassroots initiative. This range of partnerships gives the project sustainability and legitimacy.
Through the variety in expertise displayed by this network of partners in football, communication, and street child work, the DSCWC addresses the issue of negative media perceptions and consequent ill-treatment of street children. Furthermore, the partners, rooted in the direct experience of street child work, and participating street children share expertise and experience, becoming empowered and equipped to address specific issues through campaigning, advocacy or project work in their home countries.
Following the successful first event, these partnerships will secure a long term future for the DSCWC, with future events continuing to change the way street children are perceived and treated around the world.

What are the three most important actions needed to grow your initiative or organization?

Firstly, securing a funding base, allowing us to plan with certainty, particularly for events in 2012 and 2014, is critical to enabling us to grow the Street Child World Cup project and increase its global influence.
Secondly, partnerships are central to the project’s success. The process of developing strong partnerships, including delivery partners in Brazil, and participating street child organisations around the world to bring teams and move forward advocacy and campaigning work, is vital to ensuring the project’s reach is global and that its growth is sustainable
Thirdly, it is important that the project’s infrastructure, including governing body, is set up in a way which brings in the expertise needed and secures partnerships.

The Story
What was the defining moment that led you to this innovation?

The initial idea for the project arose when a group of families from the UK visited South Africa and formed relationships with the street children of Durban through football and artwork.

However, it was a follow-up visit to Durban, once the idea had been planted, which was the key turning point for the innovation.

At this time, the idea was presented to various contacts within South Africa, and it was their response which made the idea a realistic vision. In a context of economic recession, the response of South African (future) partners, was overwhelmingly positive and generous. With a sense of serendipity, we were offered facilities for free, further contacts who would go on to publicise and extend the programme, and support in organisation which would prove invaluable.

Umthombo Street Children, host organisation, work to reintegrate street children back into homes, and in doing this, face barriers and difficulties which can often be worsened by negative public perceptions of street children. This was evident in this follow-up visit when Umthombo were facing challenges concerning round-ups of street children. However, the vital importance of this work was confirmed in a follow-up visit to a reintegrated street child, who was safe and cared-for within a community.

The response from within Durban’s community was so supportive, and the sense of the vital importance of challenging views of street children so urgent, that, despite challenges of fundraising in a recession, pressures of time, and challenges of bringing teams of street children to South Africa, the project achieved an unstoppable momentum.

Tell us about the social innovator behind this idea.

Chris Rose, Associate Director of the Amos Trust for the past 4 years, has led the vision for the Street Child World Cup.

Through the early planning stages, a variety of people – some working in professional sport, some in NGOs, and some in the media – told Chris that the event was not possible. His persistence and single-mindedness drove the project through challenging times. Chris’s strongest conviction was that the project should foreground children’s voices and the work of grassroots partners.

Chris has a history of highly innovative youthwork within the UK, particularly with young people identified as being in more challenging circumstances. He was drawn to working at the Amos Trust because of their vision for forgotten voices to be heard. Amos Trust has been working with street child organisations in South Africa for the last 15 years and have always striven to ensure that street children’s experiences are at the heart of the work. This characterises the work of Amos partner, Umthombo Street Children, who are largely run by former street children who are able to bring their experiences to bear in the outreach and rehabilition work that they lead. This approach matched Chris’s vision.

He identifies and nurtures creative and innovative responses to situations of injustice.

Chris said of this project ‘There were so many highlights: getting the teams there, when lots of people said this would be impossible, the football, the exhibition, the conference. But, above all, it was seeing these ‘street children’ – usually labelled as worthless troublemakers – as they laughed, played and chatted together, even when they had no idea what each other was saying.’

How did you first hear about Changemakers?

Friend or family member

If through another, please provide the name of the organization or company

50 words or fewer