What was the defining moment that led you to this innovation?
The defining moment was when I, David Rojas Elbirt (the owner of the land where the football field/marketplace is emerging as a business and social tool) asked don Cirilo (local authority of Cuevas and member of a local rural cooperative, and also a passionate football player) if it was safe for me to lend a piece of land to our community to play football, and he answered by saying let's sign a contract with clear rules for all of us. And then he added "we've been looking for year where to build a marketplace, do you think we can use the football field also as an open fair?". This day, personal aims clashed with community wants. Different needs and their solutions united (a football field, parents worried for the future of their offspring, young people feeling bored and moneyless, a place to sell produce, a way to increase profits, a way to simplify selling local products , a way to learn waste management practices), suddenly colliding when we found a way to agree on how to use a flat field.
Tell us about the social innovator behind this idea.
David Rojas Elbirt, Ethnographer, Organizational Coach, Permaculture Farmer and Reputation Management Consultant. Founder of de Nexo Bolivia, consummer and educational ethnographer. I just want to live simple and generate wealth in the contry-side.
Worked for Pacific Ethnography as a field ethnographer and analyst for Europe and Latin America, in Düsseldorf, Los Angeles and Bolivia. Was Descovery Chief Ethnographer for Mindcode in Colombia and Miami.
Studied Pedagogie and Economy in Argentina. Did an international masters degree in Education in Framingham, Massachusetts. Doctorate Candidate at the Von Humboldt Universitet, Berlin.
Has done courses at Olson Zaltman Associates, The Livingston Group, Janet Mancini Group Dimensions, and Tech de Monterrey.
Has done research projects about the base of the pyramid, indigenous, urban tribes, etc. for SOBOCE, Fondesif-GTZ , USAID-PSI, OPS, IDH-PNUD, World Vision, Save the Children, SNV, SOS Kinderdorf, Cruz Roja Española, CEOSS microfinance Egypt, ACSI-CHF Iraq, and OMNICOM, Boeing, Wendy’s, Tres Montes Lucetti, Coca Cola, Nestlè, Unilever, etc.
Has done telecom, retail, food, beberages, etc. in Bolivia since 1999.
How did you first hear about Changemakers?
Personal contact at Changemakers
If through another, please provide the name of the organization or company