Elementique - The tablet solution for starters

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Elementique - The tablet solution for starters

Héron, Belgium
Phase du projet:
Start-Up
Sommaire du Projet
Lancement Important

Bref récapitulatif : Aidez-nous à présenter cette solution ! Fournissez une explication en seulement 3 ou 4 phrases.

Aimed at senior and starters, Elementique focuses on usability and ease of use to make tablets pc more user-friendly and intuitive.

About Project

Problème : Quel problème ce projet essaie-t-il d'adresser ?

In 2010, those aged 55 and over accounted for 29.3% of the Belgian population (http://economie.fgov.be) However, the digital divide seniors is a reality. 46% of 65-74 year olds say n have never used a computer (23% of 55-64) when 40% of women between 55 and 74 years did they, never surfed the internet. Among the key to not use internet reasons, point the lack of computer skills (44%) and the high cost of equipment (21%). (http://statbel.fgov.be) Tablets pc offer at an affordable price, the benefits of a touch screen but their use remains difficult (changing environment, no landmarks, all applications have their own operation, ...).

Solution: Quelle est la solution proposée? S.v.p soyez précis!

Strongly convinced that a computer is now a necessary everyday object, we are also aware of the difficulties encountered by some of us because of computer complexity. Existing solutions are indeed not suited for beginners who often feel overwhelmed by a flood of legitimate issues. We have created an innovative software solution on Android tablet dedicated to seniors and beginners, Elementique. It is sold since June in Wallonia and Brussels via a network of distributors (IT, multimedia stores). Affordable and ease of use, Elementique arises as a qualitative solution to fight against the digital divide. Thanks to its ergonomic design and its features, it allows anyone, regardless of their initial level of skills to be quickly autonomous, to be connected, and simply enjoy the different functions of its tablet. Elementique clearly sets out from the usual Android environment and offers an innovative approach of tablet’s ergonomy while relying on the inherent strengths of them (touchscreen etc ): The environment is clear, structured, identical in each application, and the user is guided by an integrated help module. The icons are large, text is clear and readable, the keyboard is alphabetically ordered or azerty, and exclusive features and applications make life easier for the user. Finally, to facilitate the approach of Internet and Mobile Applications, we have introduced a local dimension by incorporating a simplified web and apps directory. We worked on three areas: 1. Basic features with simplified ergonomics (email, contacts, calendar, games, internet, ...) 2. More advanced features made accessible : telephony and video conferencing, data backup in the "cloud", speech recognition, anti-virus ... 3. Exclusive features: List of websites and selected apps per category (point of interest), also related to user location, alphabetic keyboard option ... Some additional elements: - Remote help by a friend possible - Easing installation and removal of applications - For greater ease, custom configuration made by the reseller: the user does not support the installation or configuration of the tablet. - Multi-user and access to 'Office apps' possible - Elementique allows the user, with the help of the reseller, to choose from a range of tablets which is best for them (connectivity, GPS, screen size, budget ...)
Impact: How does it Work

Exemple : Faites nous découvrir comment cette solution fait la différence en utilisant un ou plusieurs exemples concrets ; en incluant aussi ses activités principales.

Let's consider beginner just acquired an Android Tablet PC. Being an absolute beginner, we can arguably state that his/her learning curve will be quite long. Our Elementique solution is coping with all major obstacles our 'beginner' would have normally encountered with standard Android OS, i.e.: - Knowing what is possible to do is easy, since all apps comes with 'wizard' like User Interface (UI) & contextual help video. - Unified UI environment shared by all apps (Mail, Contact, Calendar, VOIP, Internet Browsing, Photos & Documents, leisures and Access to other installed Android apps). Our ubiquitous navigation bar always let the user know 'where' he is and easily navigate within Elementique app suite. - Limited gesture usage: Elementique rarely and cautiously make use of 'Gestures', which are usually difficult for beginners to understand and use. - Stable UI environment: users can't accidentally delete or move apps shortcut and or widget: Elementique don't use such concept to ease the understanding and navigability. He can also not accidentally delete/lose data thanks to UI stability and cloud based data backup.
Viabilité

Marché : Qui d'autre adresse les problèmes mentionnés ici ? Comment ce projet diffère-t-il de ces approches ?

For the time being, senior software solution do exist on PC, we decided to target Tablet PC to benefits from all inherent advantages: price, mobility, tactile interface, etc, not to mention the huge app ecosystem available (App Store). Talking about App Store, we are aware that Senior dedicated apps already exist on it, but they do not come as an unified app suite. Moreover, none of them provide our so called 'local directories', bringing apps and website list of major interest to our end users.
A propos de vous
A propos de vous
Prénom

Vanessa

Nom

Boussart

Implementer(s) and cooperation partners
Nom

Elementique

Type

Private company

Country where main implementer is located

, WLG, Héron

How long has the main implementer been operating?

Moins d'un année

Please provide a short description of the main implementer.

Elementique is a belgian start-up currently in business incubator. Two persons are actually part of it : a computer science ingeneer, deeling with all technical purposes and a second person with a strong commercial experience, responsible for commercial, communication and day-to-day business.

Cooperation partner
Nom
Type

Veuillez sélectionner

URL du site Web
How does this cooperation partner support the initiative? What competencies and resources does this partner bring to the initiative?

Approximately 50 words left (300 characters).

Cooperation partner
Nom

Job'in

Type

Organisation à but non lucratif/non gouvernementale

URL du site Web
How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?

Job'in, business incubator that allows us to
Test, for 6 to 12 months, the viability of our business
Receive personalized coaching and seminars
Have financial support and logistical assistance.

Cooperation partner
Nom

Innovatech

Type

Organisation à but non lucratif/non gouvernementale

URL du site Web
How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?

Innovatech is specialized in coaching in innovation : They help us with the different steps of the implementation of our project : validation of the idea – determination of the objectives – following of the project – analyzing - planification - …

Cooperation partner
Nom
Type

Veuillez sélectionner

URL du site Web
How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?

Approximately 50 words left (300 characters).

Problem and solution
Which of these fields of Active and Healthy Ageing are addressed by your initiative?

Independent living solutions, Social inclusion (intergenerational practice, work and volunteering).

If none of the above, answer here:
Please describe if and how your stakeholders (cooperation partners, funders, users, etc.) have been participating in defining the problem and developing the solution.

The solution is the result of the collaboration of the following in-house and external profiles:
- Experienced computer scientists specialized in UI conception and mobile programing.
- Experienced designer specialized in Web and desktop software UI and ergonomic.
- Experienced marketing and commercial BizDev with good knowledge of 'Senior market'
- 10 Beta testers, half of them in the target audience, other half, standard tablet user

Initial concept was refined based on designer and developers view. Then iterative process started in order to take into account testers feedback.
At each iteration, UI was slightly reworked, while app features were carefully selected: each feature was evaluated in term of ratio between functionalities bring to the app versus complexity introduce in the app. Feature with a bad ratio (i.e., introducing too much complexity in the app) were rejected.
This ratio was mainly evaluated based on user feedback and also weighted by priority defined in our initial feature list (must have features, etc)

During the whole process, special care was accorded to UI and design coherence among all apps (intense and precise UI design and coding)

Has your solution been tested in trials, experimentations, or pilot projects? If yes, please describe the process and outcome.

Beta testers have been involved during the development process.
The project is currently in business incubator, which brings a lot of benefits in terms of strategy, project management, coaching and networking.

Depuis combien de temps votre solution est-elle en vigueur?

for less than a year

Please select the relationship between your solution and related solutions currently established in our society. Is your solution…

substitutive (your solutions is substituting existing solutions because they do not meet needs or solve the problem appropriately)

What barriers might hinder the success of your initiative? How do you plan to overcome them?

Distribution channels and advertisement of our solution is a major challenge. Establishing strong partnerships with key local partners/resellers, would let us overcome this.

Organization and funding
Regularly paid employees

1

Volunteers

1

Trainees

0

External advisers and experts

4

Others (please specify)

+ different external coach

What are the specific professional backgrounds and competencies your team brings to the initiative?

Knowledge of Senior market through different business sectors,
Management and product lead,
IT Project lead,
Software architecture and development,
User Interface (UI) design and development,
Web development and back-end web services development,

Please describe your management or coordination structure in the initiative.

Core management is composed of two complementary profile:
a computer science ingeneer, deeling with all technical purposes and a second person with a strong commercial experience, responsible for commercial, communication and day-to-day business.

Please provide the total yearly budget in Euro that your initiative spends on implementing the solution.
National public funding

%

European Union public funding

%

Economic return from own products/services

%

Foundations and philanthropy capital

%

Single donations from private individuals

%

Donations from private companies

%

Crowdfunding platforms

%

Participation fees

%

Autre (veuillez spécifier)

%

Target group, scale and impact
Which target group(s) do you want to reach with your solution?

Active senior men and women not used to IT and new Internet means of communication.

Please estimate the number of persons within your target group (users, clients, etc.) that you currently reach directly with your solution.
In which local/regional/national area(s) is the solution currently implemented?

in Belgium, Wallonia and Brussels regions.

What is the impact on your target group (users, clients) you want to generate?

We want to reduce the amount of senior concerned by the digital divide.

What is the wider impact on society you want to generate?

We want to reduce the amount of senior concerned by the digital divide.

What are the impacts on your target group you already achieved?

Too soon to evaluate.

How has the impact of your initiative been assessed?

Experience-based self-assessment (you assessed the impacts based on your experiences with the target group), Feedback-based self-assessment (you assessed the impacts based on feedback from the target group without using specific methods).

Public information and strategy
What information on your initiative is publicly available?

Mission and strategy, Organisational structure, Information on team members.

Please indicate webpage or contact for obtaining the respective information.
What are your milestones for further developing, implementing, and establishing your initiative in the next three years? Please describe 1-3 milestones.

- Establishing partnership with national key partners.
- reaching Flemish part of county (different market)
- exportation

randomness