What solution(s) does your initiative address to better the lives of girls and women by leveraging technology? (select all applicable)
Access to education/training, Access to health care, Access to economic opportunity.
What has been the impact of your solution to date?
We have a full time free baby creche at our workshop allowing mothers to come back to work sooner, and also allowing them as much time as they need throughout the day with their infants (eg. Breast feeding etc). This has created a 'mothers group' at the workshop, which is very important considering that many of the women are Tibetan refugees, and have no family support in India. We also have home cooked lunches at the workshop, meaning women don't have to cook in the mornings and have the lunch breaks to socialise and enjoy themselves.
What is your projected impact over the next 1-3 years?
We plan to expand the creche and would like to find funding to assist women sending their children to school.
We continue to hire and train more women, generally taking in new employees every couple of months. Many women are not able to continue due to family pressure etc (eg. if a relative gets sick, it is usually the women who are expected to go and look after them). Also many women are not allowed by their husbands to continue working after marriage.
We also donate all off-cuts to Gamru Rag Rugs, a local womens carpet making organisation. We would like to help them increase their production and sales via our website and facebook pages.
What barriers might hinder the success of your project? How do you plan to overcome them?
There are lots of possible barriers working in both India and Fair Trade!
The major hurdle is generating enough sales to keep everyone fully employed and to be able to continue to employ and train more people.
We plan to overcome this by implementing a strong online social media campaign and have hired an SEO company to assist with generating more traffic to our website.
Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact
Increase sales and customer awareness of Fair Trade
Now think bigger! Identify your 12-month impact milestone
Expand the workshop so they can produce for third parties and continue to increase sales while maintaining Fair Trade principals