Eternal Creation- Creating social harmony in the workplace!

Eternal Creation- Creating social harmony in the workplace!

Dharamshala, IndiaGladesville, Australia
Organization type: 
for profit
Project Stage:
Established
Budget: 
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Fair Trade fashion for babies, kids, women and men, hand made to order in the Indian Himalayas.

About Project

Problem: What problem is this project trying to address?

We are a Fair Trade fashion company and have established a Fair Trade tailoring workshop in Dharamsala, North India. Our main challenge is marketing and selling Fair Trade childrens and womens wear- most customers don't want to pay any extra for fair trade on a regular basis. It seems to be more of an occssional purchase, rather that the staple of their wardrobes.

Solution: What is the proposed solution? Please be specific!

We are trying to eductae our customers through newsletters and social media about the importance of Fair Trade and the impact that their purchases have on local communities.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

We encourage customers to give us feedback on the purchases they make, which we then in turn show to the tailors. We're trying to close the gap bewteen the tailor and the consumer by publishing tailor bio's etc on our site. We are also planning to have video tours of our workshop and show the customers exactly how the garments are made. We want to make the whole process as transparent as possible, so the customer feels connected to our Himalayan Tailoring Centre in a personal way and not only develops more customer loyalty but also spreads the word about Fair Trade and our company. We regularily publish workshop photos and images etc on our Facebook page giving the public further access to our activities here in Dharamsala.
Sustainability

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Most of our competitors are childrenswear labels, generally manufactured in China. It is impossible to compete withthem on price as we are totally Fair Trade. In regards to other Fair Trade childrens labels from Australia (this is where we mostly sell) I'm not aware of any at the present. There are many organic labels (which the consumer commonly assumes is Fair Trade, which takes away from our unique position). The main challenge is that our competitors have much bigger marketing budgets!
Team

Founding Story

Probably when the Dalai Lama visited my first workshop. He took my have and said 'Thankyou so much for helping Tibetans". He then gave me a blessing and made a tour of the workshop. With his blessing I felt that anything was possible and I also realised that I was making a difference. Since then I have tried to employ and train as many local people and Tibetan refugess as possible, striving to promote social and cultural harmosy on the workplace. Our workshop is a place of great friendship and unlikely aliances, which are often unique in a country which is often heavily divided by caste, gender and religious barriers. Through cultivating individual talent and giving people a sense of pride and possibility in themselves, it allows people to shine, and our business shines with them.
About You
Organization:
Eternal Creation
About You
First Name

Frances

Last Name

Carrington

About Your Organization
Organization Name

Eternal Creation

Organization Country

, NSW, Gladesville

Country where this project is creating social impact

, HP, Dharamshala

Age of Innovator

Over 34

Gender of Innovator

Female

How long has your organization been operating?

More than 5 years

Has the organization received awards or honors? Please tell us about them

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Innovation
How long have you been in operation?

Operating for more than 5 years

Which of the following best describes the barrier(s) your innovation addresses? Choose up to two

Cost.

Social Impact
What solution(s) does your initiative address to better the lives of girls and women by leveraging technology? (select all applicable)

Access to education/training, Access to health care, Access to economic opportunity.

What has been the impact of your solution to date?

We have a full time free baby creche at our workshop allowing mothers to come back to work sooner, and also allowing them as much time as they need throughout the day with their infants (eg. Breast feeding etc). This has created a 'mothers group' at the workshop, which is very important considering that many of the women are Tibetan refugees, and have no family support in India. We also have home cooked lunches at the workshop, meaning women don't have to cook in the mornings and have the lunch breaks to socialise and enjoy themselves.

What is your projected impact over the next 1-3 years?

We plan to expand the creche and would like to find funding to assist women sending their children to school.

We continue to hire and train more women, generally taking in new employees every couple of months. Many women are not able to continue due to family pressure etc (eg. if a relative gets sick, it is usually the women who are expected to go and look after them). Also many women are not allowed by their husbands to continue working after marriage.

We also donate all off-cuts to Gamru Rag Rugs, a local womens carpet making organisation. We would like to help them increase their production and sales via our website and facebook pages.

What barriers might hinder the success of your project? How do you plan to overcome them?

There are lots of possible barriers working in both India and Fair Trade!
The major hurdle is generating enough sales to keep everyone fully employed and to be able to continue to employ and train more people.

We plan to overcome this by implementing a strong online social media campaign and have hired an SEO company to assist with generating more traffic to our website.

Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact

Increase sales and customer awareness of Fair Trade

Identify three major tasks you will have to complete to reach your six-month milestone
Task 1

Complete our new website with correct SEO implementation

Task 2

Add video to the new website, showing in detail a Fair Trade workshop

Task 3

Hire a dedicated online social media guru!

Now think bigger! Identify your 12-month impact milestone

Expand the workshop so they can produce for third parties and continue to increase sales while maintaining Fair Trade principals

Identify three major tasks you will have to complete to reach your 12-month milestone
Task 1

Streamline the accounting and costing procedures in the workshop so they can easily manufacture for third parties

Task 2

Train more tailors

Task 3

Establish a website and Facebook page specifically for the workshop (Himalaya Tailoring Centre).

Sustainability
Tell us about your partnerships

We don't have any partnerships...

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list

We really need assistance in the world of Social Media and marketing. It is an industry that has grown so quickly and it seems to be a minefield of information. We need to find the key to targeting Fair Trade customers who love good quality and great design, and we also need the budget to be able to do this.

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