Personal Spokeswoman

Personal Spokeswoman

Delhi, IndiaKiriat Bialik, Israel
Organization type: 
for profit
Project Stage:
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Personal Spokeswoman application is the new generation of text to speech for mobile that teach women how to read and write and a new language.

About Project

Problem: What problem is this project trying to address?

Did you know? There are 510 million illiterate women around the world, mainly living at developing countries. Why? Because of Poverty, geographic distance of schools, gender discrimination and a general mindset that don’t recognize that women should go to school and learn. The same is happening with learning a new language, only accessible at schools and not affordable for those women. They stay at home without any opportunities to enrich their lives. *** BUT *** They all have access to a Simple MOBILE DEVICE.

Solution: What is the proposed solution? Please be specific!

We are going to change their lives. Providing the most easiest and simple tool to learn (1) how to read and write AND(2) a new language. We do it with the help of the mobile device and Personal Spokesman application. Personal Spokesman application is the new generation of text to speech(TTS) for mobile. Personal Spokesman can read any text which appears on the mobile screen in every language existing today and with a natural human voice. The women will naturally learn how to read and write by hearing every text that she is typing and seeing on the mobile screen. In addition, Personal Spokesman application with our Speech Recognition IVR system will allow women to simply learn a new language, through automatic text messages and calls.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Since 2010, Personal Spokesmen is changing already the lives of illiterate, blind and visual-impaired in Israel. Those people are using our application on a daily basis and cannot use the mobile without it. The success which we achieved in Israel and a visit to India for a market research, made us understand the value of our application as a tool for women's education. Most women there, do not have any approach to education, they stay at home, they cannot afford going to schools and don’t even have motivation to do it because it is too complex and difficult for them. In order to make an effective and global educational impact on those women lives, the only way is to provide them an educational tool that is close to them, which they already use, that they are familiar with and feel comfortable with – is a MOBILE DEVICE. Otherwise, they will simply never do it. Personal Spokesman application allows women to learn letters, words and sentences with every action they do with the mobile device (with Our Text To Speech solution). In addition, with automatic text messages asking them to practice expressions in English and calls after to test the pronunciation and provide feedbacks(with our Speech Recognition IVR system), women will learn a new language too. Personal Spokesman application empowering women in the developing world with new learning opportunities through the mobile device, becomes Personal Spokeswoman.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

EyalGPS solution do not have any competitors at the moment, thanks to our technology (registered patent), which we developed for 2 years. Our technology can support over 40 new Text To Speech languages and is available for simple mobile devices. Other solutions today on this field are addressing smart phones and cannot support more than 9 Text To Speech languages. About Literacy and Language formal programs at schools or through the Internet, at developing countries, women simply don’t go to schools and the computers and Internet are not accessible yet. Their only approach to education is the mobile device.

Founding Story

As Educational Psychologist, I was in India interested in understanding women and characterizing their ways of living. Mainly, they stayed at home, raising children and helping their families at farms and small businesses. They didn't have access to education, they didn't go to school, didn't know how to read and write and would love to communicate with me in English. Our communication was possible with the help of translators. Planning ways to empower those women lives and in consequence their families and communities, it was clear for me that the goal should be education and the tool the simple Mobile Device that all of them have. When I met in India the CEO of EyalGPS that provide Text To Speech solutions for mobile, we immediately thought that we could do something: “Let’s convert Personal Spokesman to Personal Spokeswomen!?”. The project started there…
About You
About You
First Name


Last Name


About Your Organization
Organization Name


Organization Country

, Kiriat Bialik

Country where this project is creating social impact

, DL, Delhi

Age of Innovator


Gender of Innovator


How long has your organization been operating?

1‐5 years

Has the organization received awards or honors? Please tell us about them

- 1st place at the Biztec 2010 - Israeli largest students’ national Start–Up competition
- 1st place at the Medventures 2010 Global Mediterranean Start-Up Competition
- 1st place at the “India Future of Change” Global Start-Up competition 2011
- Erudient Prize in the Milken-Penn GSE Education Business Plan Competition 2012
- Orange and Cellcom - largest mobile carriers in Israel provides free data (3G Internet) for anyone who uses our solution
- Israeli Government subsidized 50% of our product price

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How long have you been in operation?

Operating for 1‐5 years

Which of the following best describes the barrier(s) your innovation addresses? Choose up to two

Access, Cost, Equity.

Social Impact
What solution(s) does your initiative address to better the lives of girls and women by leveraging technology? (select all applicable)

Access to technology, Access to education/training.

What has been the impact of your solution to date?

Personal Spokesman has already made a great impact on the market in Israel.
We cover today 35% of the blind and visually impaired market in Israel.
Our clients are using our application on a daily basis and cannot use the mobile without it.
We participated in a Global Social Impact Start-up competition in India and we won the 1st Place with our Solution. During the last 8 month we have visit and researched the market in India. We fully understood the educational gap which people are experiencing there (especially Women population) and the value that our application can have.
We met already few of the largest mobile companies in India (Airtel, Mediatek, Momagic) in order to implement our solutions as a build-in solution on mobile phones and they agree with the business model we offered.
In addition, we have already recruited our developer team for the English learning Program.

What is your projected impact over the next 1-3 years?

We project 60 representatives (such as mobile carriers, application stores, etc.) around emerging markets which will provide Personal Spokeswomen for 7,000,000 women in India, China and Africa.
EyalGPS will implement the product in 3 new different languages: Hindi, Mandarin and Portuguese (we already support English and Hebrew), and will become the global leading company in mobile Text To Speech education field.
We will reduce 10% of the illiteracy levels in those countries. By teaching how to read and write in their own languages and communicate in English, we will empower millions of women for new opportunities in their lives, something that they would never achieve without our solution.

What barriers might hinder the success of your project? How do you plan to overcome them?

Reaching women users – In order to reach large number of women users, we will provide Personal Spokeswomen as a build-in solution on the mobile device, which means that the solution will be Accessible to any user who buy a new phone or already have an old one. For that, we have already created connections and partnerships with the largest mobile companies (Nokia, MediaTek, Airtel) to apply our solution in this model.

Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact

Establish Personal Spokeswoman and English Learning program in the India market.

Identify three major tasks you will have to complete to reach your six-month milestone
Task 1

Providing Personal Spokeswoman application in English for women users at a village in India (Pilot).

Task 2

Signing distribution contracts with partners in India and start distributing Personal Spokeswoman in Hindi for the mass market.

Task 3

Finishing the English learning solution on the mobile with our Developers Team.

Now think bigger! Identify your 12-month impact milestone

Expand Personal Spokeswoman and English Learning Program for China and Africa markets.

Identify three major tasks you will have to complete to reach your 12-month milestone
Task 1

Support Mandarin and Portuguese at Personal Spokeswoman application and adapt the English Program for those languages.

Task 2

Establishing more partnerships on those markets (Our partner, Mediatek in India, is already in China market).

Task 3

Start distributing the application for those markets with our partners.

Tell us about your partnerships

We have strong connections with the following companies:
Orange, Cellcom, Vodafone -largest mobile carriers in Europe/Israel - they distribute our product today.
Airtel(India) - Largest Mobile carrier in India(180,000,000 users) - will distribute Personal Spokeswoman application.
Mediatek(India)- largest mobile Operating System(OS) in India (500,000,000 users)- will implement Personal Spokeswoman application on their OS as a build-in solution.
Nokia - connected to the Accessibility department.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list

Mainly, we are looking for Investment, Marketing and Representatives of our products in new markets. In the future, we would need human resources to develop the language learning programs.
We can help other initiatives with our knowledge and experience. We can help exploring Israel and India markets and provide information about it.