You Are Safe (Enhance Information literacy about crimes against women and its preventation using mobile phone technology)

You Are Safe (Enhance Information literacy about crimes against women and its preventation using mobile phone technology)

IndonesiaYogyakarta, Indonesia
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Our program is to develop a web and SMS based information system that can help Indonesian women to get information about crimes against women so they can be more safe and protected from crimes.

About Project

Problem: What problem is this project trying to address?

The number of crimes against women in Indonesia is quite high. Recently there are many rape cases that happened in public. According to the data in 2011 there are 22285 rape cases ( One of the reasons these could be happened is that most Indonesian women do not know how to protect themselves in public and do not know how to avoid the crimes. Women need information how to protect and prevent themselves from crimes. They must be aware of the latest news of crimes that occured in their neighbourhood so they can be more careful. Women also need to know where and how to ask help when they have become the victims.

Solution: What is the proposed solution? Please be specific!

Our proposed solution is to develop web and SMS (short text messaging) based information system where users (read: women) can access information easily using mobile-phone. To get information via SMS, users have to register first. In Indonesia, mobile phone is not a luxurious handset anymore, and almost everybody has it. The owner of mobile phone in Indonesia is increasing 53% from last year. The information that will be provided in this information system include: 1. News about crimes against women (the motives, location etc), the purpose: women will be aware of the recent information in their surroundings. 2. Tips to protect one’s self in public 3. Information about local NGO or women' s government organization 4. Discussion forum as a place to discuss some topics related to crime against women, to give support to other member etc. Overall, our solution is to enhance information literacy about crimes against women and its prevention using mobile phone technology
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Before using the proposed system, women lack of information and unaware of recent crimes that can be happened to them. After using the proposed system they will be more sensible and will understand how to protect themselves from crimes. For example, when they are on public transportation they will know how to pick the right car, how to protect themselves from disrespectful men, and how to react fast when they are in trouble.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Our peers are government and non government women's organization in our town Yogyakarta. We need to cooperate with them and with mass media to promote the system. Beside that we also need to cooperate with telecommunication provider to make the system run. Based on our knowledge, there are no other party that working to address the same problem with web and SMS based information system, so our proposal is the first solution.

Founding Story

The moment when Indonesian government see our solution as an important mean to help reduce the crimes against women in entire country and when they decide to support, develop, and promote our system is our "Aha" moment. Our next "Aha" moment is when we see that the number of crimes against women in Indonesia is decrease after many women use our system.
About You
Faculty of Industrial Technology-University of Atma Jaya Yogyakarta
About You
First Name

Theresia Devi

Last Name


About Your Organization
Organization Name

Faculty of Industrial Technology-University of Atma Jaya Yogyakarta

Organization Country

, YO, Yogyakarta

Country where this project is creating social impact

, YO

Age of Innovator


Gender of Innovator


How long has your organization been operating?

More than 5 years

Has the organization received awards or honors? Please tell us about them

University of Atma Jaya Yogyakarta (UAJY) is a private Catholic university in Yogyakarta, Indonesia that founded on September 27, 1965. UAJY vision and mission are Excellent, Broadminded, and Humanist with motto “Serviens in Lumine Veritatis” (Serving in The Light of Truth). This vision, mission and motto encapsulate the central philosophy of UAJY: to have graduates with academic excellence, high tolerances, and to be men and women for others.

UAJY has extraordinary achievements. UAJY consistently scores highly in a range of national rankings. UAJY was also one of the Fifty Most Promising Universities in Indonesia and ranked as one of six universities with best implementation of internal quality assurance system. Now, all unit and study programs also awarded the ISO 9001:2008 certificate

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How long have you been in operation?

Still in idea phase, but looking to launch soon

Which of the following best describes the barrier(s) your innovation addresses? Choose up to two

Access, Cost.

Social Impact
What solution(s) does your initiative address to better the lives of girls and women by leveraging technology? (select all applicable)

Access to technology, Access to education/training.

What has been the impact of your solution to date?

It is still on ideas phase, so there is no impact yet.

What is your projected impact over the next 1-3 years?

First, women's Information literacy about crimes and its prevention will increase so they can be more confidence and safe especially when they are in public places.
Second, women can find their community and share information via the forum of the proposed system.
Third, women will have information about how to do and whom they ask for help when they have become the victim.
And at the end, we hope that the crime against women in Indonesia especially which happen in public places will decrease.

What barriers might hinder the success of your project? How do you plan to overcome them?

The 1st barrier is the difficulty in making the cooperation with third party, namely telecommunication provider and women's organization.
In order to have a successful cooperation, we plan to undertake some approaches with women's organization to gain their support.
Afterwards, we have to perform presentation to the telecommunication provider,to give some understanding of the advantages they may get when they decide to offer their support.
The 2nd barrier is the internet literacy of Indonesian women is quite low, especially the middle-class economy.
In order to to increase the internet literacy, we plan to hold some free workshop or training how to make use of Internet. This activity will be involved the university support.

Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact

system design is accomplished

Identify three major tasks you will have to complete to reach your six-month milestone
Task 1

data observation

Task 2

building relationship with the 3rd party

Task 3

analzying and designing the system

Now think bigger! Identify your 12-month impact milestone

the system is accomplished and ready to be used and advertized to the users

Identify three major tasks you will have to complete to reach your 12-month milestone
Task 1

system development

Task 2

launching the system

Task 3

promoting the system to the users

Tell us about your partnerships

We will maintain a good relationship with women's organization, the telecommunication provider, and the financial donors to ensure the system sustainability.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list

We need financial support because we do not gain revenue from our system.
We will need it to cary out observation, data collection, system development, implementation, socialization and maintenance.
We also need financial support to maintain the sustainability of our system in order to achieve the goals.