Ayllu Ruwasunchis

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Ayllu Ruwasunchis: Weavers of Manchay

Lima, PeruLima, Peru
Year Founded:
2013
Organization type: 
hybrid
Project Stage:
Start-Up
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

We work with women, weavers of vulnerable communities, giving them income for the sale of quality products, so they can be entrepreneurs with the income generated; and develop life skills and have more well-being.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

¿What if women from vulnerable communities participate in spaces were they increment their well-being, their income, and they become entrepreneurs to sustaing their families, and generate local development?
About Project

Problem: What problem is this project trying to address?

Women are victims of domestic violence and machism. they also don't have the opportunities of generating income and educate and nourish better their children. That problematic situation is typical in Manchay. Lots of settlers from Manchay migrated from other departments because of terrorism. Population of Manchay is below poverty line, and they live in conditions of vulnerability.

Solution: What is the proposed solution? Please be specific!

Our value proposal consists in giving our costumers quality products, with history (you know that you are helping a specific weaver ), to an affordable price (instead of other similar products focused in local markets). Products also has the story of each product. Ayllu accompany to the weavers so they can 1) be entrepeneurs with the income that are generated for the sale of their products, those incomes can become a seed capital. 2) Develop life skills , and increase their well-being. This factor differentiates the proposal because this personal relation and bondage with the weavers is our essence.

Awards

NGO Ruwasunchis, that originated the project, gained awards Prenavol y of 2013 and 2014, and international (Foco 2014, Ashoka, Globalshapers)
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Cerila Rojas, weaver of Manchay that migrated from the Andes because of terrorism, is today the president of the group, she learned to weave in the group, and weaving has already generated income for sustaining her family. She always tels us that she feels with more well-being, and that she is in peace with herself. Two of their children have already entered to university, and she is a leader in her community. We are much more than an enterprise that sells quality products and that values art. Lifes are changed with our work, and realities are improved. We weave opportunities, we sow hope and change, and we do ir in community, with art, creativity and love as our engines.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Since 2014 there have been generated more than 15 000 dollars as direct income for the weavers. With those incomes they could improve their life quality, as well as invest in their initiatives and small businesses, that also allows them to sustain their families. We are on of the social brands with more followers on Facebook, we also generate awareness with our followers. From 33 overall weavers, more than 10 have home gardens that we implemented, and more than 10 also recieved psuchological counselling. In the future we seek to be the social brand better positioned in the country, with a group of weavers that transformes not only their reality, but the one of their families, and their community.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

in order to reach economic sustainability, it's neccesary to develop 2 new products. We have already identified potential products, that will combine both abilities of the weavers with the ones of Huancavelica, and with those products we will launch and exclusive line. On the other hand, the project communication can be improved, despite that we already have movement in social networks, and partners as bloggers or allied organizations. We also seek to have market, and transform the life of the weavers that we work with.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

We can already give market to 33 weavers. We are launching products of an exclusive line for 2016, and at the same time we will increase our sales by channels like Facebook, besides our existing channels that will also be improved.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Our differentating aspects are that we don't only sale quality products, and generate income to the weavers of vulnerable communities, but we also seek to give the a better life quality, and that they use the generated income for being entrepreneurs and sustain their families. We are also differentiated by our products, that have quality, have a story behind, and are functional.
Team

Founding Story

NGO Ruwasunchis starts in 2011 for generating changes through community development. In 2013, for the need of the weavers of the community San Pablo Mirador, in Manchay, we create social enterprise Ayllu Ruwasunchis, for putting in value handmade products, for giving market to the weavers of Manchay, and also weavers of another departments, and for weavers to transform the life of their families, thanks to the opportunities given by Ayllu Ruwasunchis.

Team

Juan Diego Calisto, is Economist of UNALM of Peru, he is fellow of Ashoka, and is also recognized as a Globalshaper by the World Economic Forum. We recieved an award for the for that he has done for women empowerment, FoCo 2014. He has more than 10 years of experience in development projects, abilities for entrepreneurial management, and for developing the networks for its growth. Daniela Bejarano, es designer of CEAM. She has more than two years working with the weavers of Manchay, and she combines abilities in design as well as experience working with weavers of vulnerable communities. Susanna O’Connor, she is a workshop facilitator certified in Positive Discipline. She has more than 2 years of experience in personal development workshops with women of different sectors. Parwa Oblitas, Lawyer, with more than 3 years of experience with women of vulnerable communities. She has abilities for bonding with the weavers. Juan Manuel Calisto, Communities UPC, she has more than 5 years of experience in managing communication in social organization. He coordinates the communities in Ayllu Ruwasunchis, the strategy and audiovisual products.
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