Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Cerila Rojas, weaver of Manchay that migrated from the Andes because of terrorism, is today the president of the group, she learned to weave in the group, and weaving has already generated income for sustaining her family. She always tels us that she feels with more well-being, and that she is in peace with herself. Two of their children have already entered to university, and she is a leader in her community. We are much more than an enterprise that sells quality products and that values art. Lifes are changed with our work, and realities are improved. We weave opportunities, we sow hope and change, and we do ir in community, with art, creativity and love as our engines.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
Since 2014 there have been generated more than 15 000 dollars as direct income for the weavers. With those incomes they could improve their life quality, as well as invest in their initiatives and small businesses, that also allows them to sustain their families. We are on of the social brands with more followers on Facebook, we also generate awareness with our followers. From 33 overall weavers, more than 10 have home gardens that we implemented, and more than 10 also recieved psuchological counselling.
In the future we seek to be the social brand better positioned in the country, with a group of weavers that transformes not only their reality, but the one of their families, and their community.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
in order to reach economic sustainability, it's neccesary to develop 2 new products. We have already identified potential products, that will combine both abilities of the weavers with the ones of Huancavelica, and with those products we will launch and exclusive line.
On the other hand, the project communication can be improved, despite that we already have movement in social networks, and partners as bloggers or allied organizations. We also seek to have market, and transform the life of the weavers that we work with.