benchmarq innovations

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benchmarq innovations: frozen fire gels

Pretoria , South Africa
Year Founded:
Organization type: 
for profit
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Frozen gels are gels that can be applied to the body to relive it from hot flashes or cold flashes once applied to the body

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

what if the was a body lotion that would keep you warm when you feel cold and cool you down when you fell hot
About Project

Problem: What problem is this project trying to address?

447 million women experience hot flashes in the world and half of recovering drug addicts they relapse back into using drugs as due to the fact that they cant handle the hot flashes which occur in the last stages of withdrawal this ht flashes are part of the withdrawal symptoms and the current solutions is on a prescription base and the medicine is very expensive and has negative side effects on the body

Solution: What is the proposed solution? Please be specific!

to develop a lotion that both women and recovering drug addicts can use with out changing their skin s physical properties in so doing the lotion will insure its mild on the skin the lotion will only trigger the nerve endings on the skin which will in turn cause the brain to release a hormone that will make the body to feel the warming or cooling sensation


none currently as we are still in the idea stage
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

John Mafafo is a 29 year old recovering drug addict who has been clean for 5 weeks now but he is having a huge problem with hot flashes and when they come they are so extreme it feels literally like his body is on fire the pain is so hard to handle and John is even tempted into going back to drugs just to relive himself from this hot flashes the problem is that john has never heard of the frozen fire gels all he need to do is apply this gel on his body it will get to work instantly and this gel can be applied even when a person has not bathed as its quickly absorbed into the body and its not oily and after doing this john would feel cool again and refreshed

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

currently the project is not yet in the market but in the coming future we would love to see our product in shops and very easy accessible for both women that are going thru menopause and for also recovering drug addicts i want to see 75 percent of this people in the market using my product to relive them selves from hot flashes

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

to achieve this future impacts am looking up to teaming with a organization that already has a strong presence in the market like Uni-liver on a equity stake relationship and have them help me to market the product and make it accessible in the market ince they have all the structures and facilities to make it very easy accessible

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

we are going to rely on revenue going forward to sustain the company the product shows positive results in growing and attracting a strong clientele as the current products in the market they under a bad light and people are looking for an easily replacement

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

the are many products in the market that solve this problem e.g estrogen which is mostly used for women who are going thru menopause to cure hot flashes its not very easily accessible and has lots of negative site effects like weight gain vaginal bleeding blood clotting some times blood thinning vaginal itching or discharge; or changes in your menstrual periods, break-through bleeding;loss of scalp hair,breast pain, tenderness, or swelling;

Founding Story

the idea was motivated by the way topical medicines function and the way they affect the skin once so at the beginning the aim was to create a body lotion that will keep you warm during extreme weather e.g keep you cool when the weather is very hot or warm you up when its very hot but the problem was that we had to change the temperature of the skin and the ingredients that we had to use they were not mild on the skin and we did more research and we cam e acroos the hot flash topic and the many people that it affects and we spoke to few ladies nothing formal and they told me that they would love for such a product to be in the market


1.Dr Steven Mufamadi (nanotechnology) /+27713168424/ [email protected]/ is working as the consultant