Denisse Kuri

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Denisse Kuri: Denisse Kuri

Puebla, MexicoCuetzalan, Pahuatlán, Mexico
Year Founded:
Organization type: 
for profit
Project Stage:
$250,000 - $500,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Denisse Kuri comes with the mission of preserving the tradition of indigenous textiles, the valuation of women, and their emotional and economic independence, integrating neglected communities, making the importance of their work and their costumes for our culture is known.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if we could feel the stories that each artisan tell through their embroidery?
About Project

Problem: What problem is this project trying to address?

Nowadays people do not see the work of artisans as an art, so do not value the work involved in making a garment, nor perceive all the history and culture behind each one, so the work the artisans are not well paid

Solution: What is the proposed solution? Please be specific!

Denisse Kuri seeks to publicize the work done by artisans through their products, conveying the work and history associated with each one of the textiles while creating a fair trade. It also seeks to create a source of constant work to craft and support them updated on designs that take their embroidery.


enterprising woman
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

As the project progresses we learn different things that lead us to improve, artisans learn from us and we from them. For example we already know their techniques and designs can be made with each one and they are more interested in creating different designs using different materials and colors, this results in greater satisfaction for all of us because we get a more attractive product for consumers and in the process we are interested in that they also learn embroidery techniques used to make the products they buy and the production process

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Nowadays we work with three groups of artisans, through Denisse Kuri we have achieved that these groups have a source of employment and they look motivated to do such beautiful work that manage and remunerate them fairly making them they can help his family financially. We have also worked constantly that people know embroidery techniques used by these groups of artisans, the work involved in making each and what is transmitted through them, so that in this way this paper we consider as a art is seen equally by all. The impact in the future is to work with more groups of artisans and support to manufacture their own products and learn how to market it, who know the value of what they do and can work independently.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

In Denisse Kuri we are looking to position the brand internationally this through shops, museums and various locations to share the ideology of the brand, sometimes with government support in order to expose the product in different countries, making people aware not only the product if the craftsmanship is in each one which is not the essence of it, that every time is more valued the work done by artisans and people who use it feel privileged to be able to carry a textile that both key work, dedication and stories.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Denisse Kuri is a for-profit organization, then the sustainability plan for the project is through the sale of their products, which are made with the artisans.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are different organizations working with indigenous artisans creating products with details worked for them, but unlike these, Denisse Kuri since the beginning seeks not only to achieve fair trade, we want people to value the work of craftsmen, observing achieve beauty and history is in each one, the importance of their costumes for our culture, that is their job and their suits our heritage is known.

Founding Story

Since the beginning of her studies at university she became interested by indigenous textiles, interest led her to decide to do her social service in Chiapas; She lived there for a while and worked in a cooperative artisans from different communities, where her job was to innovate and improve the quality of their craftsmanship.


Our team is made up of a creative direction which is responsible for conducting the designs of each piece depending on trends and embroidery techniques performed by the group of artisans we work with who are another fundamental part of the team, a production department, a sales department and a public relationship department